Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors.

Promotion 134

Promotion Customer loyalty Gen Z Customer Journey 134

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z 102

Gen Z Food Fashion Millennials 102

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Did growing up in this world help you in your advertising career?

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 144

Management Gen Z CRM Shipping 144

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 90

Gen Z Branding Retail Education 90

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lewin’s email combines a time-sensitive online offer (Bank Holiday sale) with an in-store promotion.

Health 96

Health Customer Journey User-Generated Marketers 96

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Marketing Insider Group

MARCH 30, 2015

Being a social media manager today means forging ahead where there isn’t always a clear path. That look you get when someone tells you they hired any old millennial with a computer to do their social figuring they would be able to do a cracker-jack job. “Cheap” paid promotion around the holidays = LOL!

Management 110

Management Millennials Finance Law 110

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 142

Gen Z Product Retail Millennials 142

Sprout Social

MARCH 27, 2025

Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. With digital content, you can. What can you do?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor. Sound familiar?

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. Doing what?”

Gen Z 145

Gen Z Millennials CMO Marketers 145

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). McKinsey ).

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 136

Gen Z Millennials Branding Transform 136

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. billion in 2025.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too. So why not r each out to them where they live?

Millennials 145

Millennials Gen Z Promotion User-Generated 145

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Moreover, email marketing tools play a crucial role in managing campaigns and tracking performance. Promotional Emails The purpose of promotional emails is to drive a direct response from customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. How to view analytics for Instagram Stories in Commerce Manager. Businesses that use Instagram Checkout can also track analytics for shoppable Instagram Stories in Commerce Manager. In Commerce Manager , click Insights from the left-hand menu.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform 84

Transform Marketers Marketing Gen Z 84

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. In it, he manages to include not one, not two, but three affiliate links and mentions without coming off as salesy. Learn more about his process here.

Influencer Marketing 107

Influencer Marketing Branding B2C Marketers 107

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Are they millennials who love travel? Consider creating a content series or challenge together or cross-promoting each other's merchandise or upcoming events.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. What is Experiential Marketing?

Gen Z 69

Gen Z User-Generated Food Marketers 69

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Why are influencer marketing campaigns so effective? Try it free today.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 143

Gen Z Millennials User-Generated Inbound Marketing 143

Sprout Social

MAY 19, 2025

And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. Settings: Manage your account, content preferences, moderation tools and appearance settings. Here’s a look at how it works and what makes it different. Lists: Organize your following by theme or interest.

Gen Z 80

Gen Z Millennials Branding Place 80

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145