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A 2025 Check-Up on the Health + Wellness Industry

Set Up

As Kelly Deen , Chief Commercial Officer at kencko, shared in an interview, customers now expect brands to clearly explain what’s in their products, where ingredients come from, and how things are made. Technology Meets Accessibility AI, smart wearables, and telehealth continue to reshape how consumers manage their health.

Health 59
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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight. million members (talk study tips and productivity resources) r/College: 2.9 million members (talk study tips and productivity resources) r/College: 2.9

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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How to Perfect Your Resume Headline (+Examples)

Hubspot Marketing

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. Resume headlines play a crucial role in capturing the attention of hiring managers and setting the tone for the rest of your resume. Headlines save time for the hiring manager. How can you make yours stand out in a sea of sameness?

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. On the business side, you can sell more products more efficiently.

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When it comes to marketing technology, ends come before means

Martech

said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Ricardo Ortego of AB InBev speaking at The MarTech Conference. Agility depends on clarity.