Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. We’ll explore strategies to effectively promote your products or services while adhering to Google’s policies and maintaining high ethical standards. Alcohol and tobacco products.

Pharmaceutical 93

Pharmaceutical Law Advertising Advertisers 93

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. This is also one of the few courses out there that don’t just teach you digital marketing, it also provides you with the tools to specialize in e-commerce marketing management.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

MARCH 1, 2024

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. McDonald’s phrase “Fries with that?”

Gen Z 135

Gen Z Pharmaceutical Customer Acquisition Marketing 135

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

The enterprise sector has become the fastest-growing for Marketo, delivering value to major firms like McKesson Pharmaceutical, Dell Retail, Intel Corporation, Kelly Services, USG and many more. On the opposite end of the spectrum, our new Spark by Marketo™ product is fueling rapid growth for small businesses in the US and abroad.

Transform 100

Transform Pharmaceutical Thought Leadership Retail 100

Content Marketing Institute

OCTOBER 2, 2018

Darren Sanchez, editor and project manager for Marvel Custom Solutions, agrees. While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect.

Pharmaceutical 108

Pharmaceutical Branding Entertainment Health 108

Martech

DECEMBER 1, 2023

Boosting sales team productivity Focus on two things: people and processes. Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking. Depending on whether you have a large or a small business development team, here are a few tips to skyrocket their productivity.

Customer Acquisition 116

Customer Acquisition Customer CRM Pharmaceutical 116

Hootsuite

FEBRUARY 6, 2023

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. So make sure your social media moderation guidelines align with and refer to your social media crisis management plan. What is content moderation?

Pharmaceutical 141

Pharmaceutical User-Generated Energy Management 141

Marketing Insider Group

MARCH 12, 2013

I believe that there’s a big difference between treating your content as a marketing asset and treating it like a product. Brands that increase demand for the products they sell. They published a book (treating their content like a product) for new mothers that answered every single question they’d been asked.

Branding 111

Branding Pharmaceutical Thought Leadership Energy 111

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. But don’t overcomplicate things.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 134

Transform Pharmaceutical Manufacturing Health 134

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Let me give you an example. That includes: Text.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132

Duct Tape Marketing

MARCH 13, 2025

She is the Simon Imidge Pauley Professor, Professor of Management and Vice Dean of Entrepreneurship at the Wharton School. So lots of digital spends managing that. So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. This wasn't his original training.

Pharmaceutical 45

Pharmaceutical Place Education Digital Marketing 45

Litmus

JANUARY 23, 2024

Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Management: What keeps you up at night about our business?

Place 98

Place Pharmaceutical Retail Email Marketing 98

Martech

DECEMBER 14, 2023

But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. Pick your players Think about the industries and roles that would be a perfect fit for your product or service. Who was your product created for, and who brings the greatest value to the business?

Pharmaceutical 94

Pharmaceutical CRM Customer Acquisition Communications 94

Search Engine Land

FEBRUARY 24, 2023

Demonstrate your products/services : Webinars represent a chance to demonstrate how your relevant products/services work to an engaged audience. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

Pharmaceutical 94

Pharmaceutical Finance Whitepaper Promotion 94

Martech

MARCH 18, 2024

She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. So I can manage that. What do people want?

Pharmaceutical 70

Pharmaceutical PR Management Analytics 70

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Lusha

AUGUST 17, 2021

Data enrichment provides updated customer data at scale, an ability to draw insights and for management to focus staff on activities that create most financial value for the business. the ones most likely to buy your product and create long lasting business relationships.). Should you focus on reducing churn? time & sell more?

Customer 52

Customer B2C Pharmaceutical CRM 52

Rock Content

APRIL 20, 2020

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. It is up to the marketing manager, therefore, to define the ideal moment to offer the resource to the consumer. And one of these options is to create an interactive calculator.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Duct Tape Marketing

OCTOBER 24, 2018

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. As you said, the third one is that it’s hard work and you’ve gotta have the resilience and resolve to tackle the hard work. John Jantsch: You know, it’s funny.

Transform 64

Transform Gen Z Millennials Pharmaceutical 64

Duct Tape Marketing

OCTOBER 1, 2019

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself. So there’s that element of our programming as people.

Branding 53

Branding Food Communications Pharmaceutical 53

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” From luxury goods to pharmaceuticals, no industry is immune.

Branding 128

Branding Pharmaceutical Law eCommerce 128

Jeff Bullas

DECEMBER 7, 2022

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . Telecommunications and E-payments. Women-owned businesses.

Health 264

Health Non-Profit Food Energy 264

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 75

Search Marketers Pharmaceutical Price Marketing 75

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Lusha

JANUARY 1, 2022

Adding an unqualified prospect to the customer relationship management (CRM) database and hoping to make a sale is like selling a pair of shoes to a person with no feet— it just ain’t happening! Know the product better than anyone . But it also means knowing the product (or service) better than anyone. Give sales presentations.

Non-Profit 52

Non-Profit CRM Pharmaceutical Management 52

On24- CMO Confessions

SEPTEMBER 10, 2020

Having to manage those global teams actually has suited me well in this new role in that I’ve got a number of people that are outside of the U.S. What I think is going to happen in the back half of the year, particularly industries that would benefit from more acceleration like security, maybe pharmaceuticals. so it has helped.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Marketing Insider Group

SEPTEMBER 29, 2020

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP. Breakthroughs by Pfizer.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Martech

JULY 2, 2024

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. Michelle will be speaking on digital asset management and AI at The MarTech Conference in September. This interview has been edited for clarity and length. Then came COVID.

Pharmaceutical 109

Pharmaceutical Retail Transform New Technology 109

Martech

APRIL 21, 2025

While it is valuable to examine productivity gains, this mindset limits AI’s transformational potential. Their strategy didn’t simply layer AI onto broken pharmaceutical processes. Scientists previously trapped in data management now focus on discovering life-changing medicines. 25% efficiency increase.

Transform 87

Transform Pharmaceutical Customer Acquisition Marketing 87