Unbounce

MAY 13, 2024

/ A/B Testing What to A/B test: 10 A/B testing ideas to inspire your experiments By Josh Gallant and Oli Gardner. There’s only one way to find out what’ll actually move the needle: A/B testing. TABLE OF CONTENTS What should you A/B test? Updated on May 13, 2024.

Price 105

Price eCommerce User-Generated Copywriting 105

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 123

Email Marketing Health Marketing Marketers 123

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Ready to dive into the world of copywriting?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help.

User-Generated 125

User-Generated Email Marketing B2C Marketing 125

Aspiration Marketing

FEBRUARY 9, 2023

In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.

SEO 202

SEO Digital Marketing Marketing Marketers 202

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Get the daily newsletter search marketers rely on.

SEO 109

SEO eCommerce Place Communications 109

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.

SEO 115

SEO Analytics Management Product 115

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing.

New Technology 113

New Technology Advertising Advertisers Price 113

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

Analytics 117

Analytics Key Performance Indicator Email Marketing Place 117

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Using an AI copywriting tool, the brand spruced up its Facebook ads. I recently spoke with the brand Care + Giving on how they are utilizing AI to help with their marketing efforts. Get the daily newsletter search marketers rely on.

User-Generated 116

User-Generated eCommerce Social Media Marketing Copywriting 116

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success.

Transform 52

Transform Analytics Copywriting Marketing 52

Unbounce

MAY 28, 2024

This insight is especially useful when it comes to optimizing your landing pages —just take a gander at these landing page case studies , and you’re sure to feel sparks of inspiration about how you can fast-track your results like a marketing Usain Bolt. Why is this optimization odyssey crucial for marketers? Updated on May 28, 2024.

User-Generated 59

User-Generated Price eBook Education 59

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Why we care.

Finance 119

Finance Health CRM New Technology 119

Vertical Response

MARCH 15, 2024

Clear and descriptive subject lines that articulate the email content quickly and address the customer’s needs are the backbone of an effective email marketing strategy. A/B testing different subject lines to see which ones perform the best. Struggling to grab your recipient’s attention in a congested inbox? You’re not alone.

Email Marketing 98

Email Marketing User-Generated B2C Branding 98

Unbounce

MAY 16, 2024

/ A/B Testing 10 A/B testing metrics to analyze results and measure success By Josh Gallant. Trying out new marketing tactics, ideas, and initiatives is always exciting, but unless you’re actively analyzing the results you generate… You won’t know what’s working and what’s not. Updated on May 16, 2024.

User-Generated 52

User-Generated eCommerce Shipping Customer 52

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Are hot tubs worth it?” “How

Marketing Strategy 109

Marketing Strategy Marketing Marketers Shipping 109

Unbounce

MARCH 13, 2023

Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary. Taylor Made Marketing helps home improvement businesses with lead generation through branding, web design, digital marketing, video production, and more. That’s lightning fast.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

Marketing 111

Marketing Marketers User-Generated Marketing Strategy 111

Hubspot Marketing

NOVEMBER 2, 2022

Do you remember your first A/B test you ran? There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. A/B Testing Sample Size & Time Frame.

Email Marketing 142

Email Marketing Place Analytics Customer 142

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

Marketing 84

Marketing Marketers Promotion Content Marketing 84

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? Then the internet came along and changed the game.

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Unbounce

FEBRUARY 17, 2023

Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary. Taylor Made Marketing helps home improvement businesses with lead generation through branding, web design, digital marketing, video production, and more.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Hubspot Marketing

APRIL 21, 2023

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Testing in GA4. Get the daily newsletter search marketers rely on. Why we care. Why is Google Optimize sunsetting?

Analytics 113

Analytics Search Marketers Customer Product 113

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Test new versions of calls-to-action that are performing poorly. Next, redesign the ones with the lowest performance and test them.

eBook 142

eBook CRM User-Generated Marketing 142

Vertical Response

JULY 10, 2023

Email marketing is one of the most effective marketing channels for businesses looking to connect with their existing and potential customers. However, there is no one-size-fits-all formula when it comes to email marketing success. This is why A/B testing is crucial in identifying what works best for your target audience.

Email Marketing 67

Email Marketing Marketing Marketers Customer 67

Unbounce

MAY 1, 2024

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. Why, you’d take a taste test to decide, of course, because who buys a whole pint based on guesswork? These examples will inspire you to test, refine, and optimize like a marketing maestro.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Which A/B tests should you run?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Hubspot Marketing

JANUARY 5, 2024

As a marketer, I asked myself: What ASO marketing strategy did they use? On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. What is ASO Marketing? Diversifying your marketing efforts. ASO Marketing Tactics to Master 1.

Marketing 110

Marketing Marketers Marketing Strategy SEO 110

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. What is Content Marketing?

Marketing Strategy 98

Marketing Strategy Content Marketing User-Generated Marketing 98

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why. CTAs play a pivotal role in the success of your email marketing campaigns.

Email Marketing 76

Email Marketing Transform eBook Marketing 76

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 118

User-Generated Price Retail Marketing 118

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 78

Whitepaper eBook User-Generated Marketing 78

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 120

Product Marketing Product Inbound Marketing Marketing 120

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102