AWeber

MAY 9, 2023

Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible. Getting started with AI writing can feel daunting. What is a prompt?

Email Marketing 105

Email Marketing User-Generated Marketing Marketers 105

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 111

Email Marketing Price User-Generated Health 111

Customers.ai

OCTOBER 20, 2023

For years, marketers have spent countless hours perfecting personalized targeted email campaigns. Now, AI email writers seem like an exciting alternative: similar results with much less work. Are AI email writers as good as everyone says? What is an AI email writer? In a word, yes.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? What are the four types of AI?

Email Marketing 83

Email Marketing Marketing Marketers Communications 83

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today.

Email Marketing 76

Email Marketing Marketing Marketers User-Generated 76

Rock Content

JUNE 8, 2023

Email marketing is inexpensive and offers a high return on investment. population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. Artificial intelligence enables companies to segment users and personalize email marketing campaigns.

Email Marketing 52

Email Marketing Marketing Marketers User-Generated 52

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. But this misses one of the most powerful applications: AI for analysis and insights. So you can upload your marketing analytics data from any source and ask it for visualizations and insights. Just ask the AI to visualize data for you.

SEO 67

SEO Analytics Copywriting Marketing 67

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 116

PR Transform CMO Marketing 116

Marketing Insider Group

FEBRUARY 27, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group.

Email Marketing 99

Email Marketing Marketing Marketers Digital Marketing 99

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Customer Journey 122

Customer Journey Email Marketing Marketing Marketers 122

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 119

Marketing Automation Platform Customer Journey Marketing Marketers 119

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town.

Copywriting 121

Copywriting User-Generated CRM Marketing 121

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

User-Generated 122

User-Generated Email Marketing B2C Marketing 122

Zumvu

FEBRUARY 14, 2023

Artificial intelligence makes a ton of things in different parts of our lives easier - from a surge in voice command bots (Siri, Google Home, And Alexa are just a few that come to mind).

Email Marketing 98

Email Marketing Marketing Marketers 98

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Digital Marketing 116

Digital Marketing Energy Advertising Advertisers 116

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 100

Marketing Ethics Transform Copywriting CMO 100

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 107

Marketing Marketers Finance Customer loyalty 107

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Food 128

Food Marketing Marketers CRM 128

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 112

Marketing Marketers Manufacturing Performance Marketing 112

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

User-Generated 140

User-Generated CMO Marketing Marketers 140

Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it.

Millennials 106

Millennials Marketing Marketers Marketing Automation Platform 106

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Marketing 116

Marketing Marketers Management Customer 116

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. AI Product Finder and Subject Line Generator. All-in on AI.

Product 99

Product Retail Email Marketing Marketing Strategy 99

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings.

Retail 110

Retail Shoppers Transform Advertising 110

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 120

Manufacturing Marketing Marketers CRM 120

Search Engine Land

MARCH 20, 2024

Google Marketing Live registration is now open. When is Google Marketing Live. You can register for Google Marketing Live 2024 here. Here’s what Google is teasing: “Get a front row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business. ET / 9 a.m.

Marketing 105

Marketing Marketers Search Marketers Product 105

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. That’s exciting.

Marketing Plan 123

Marketing Plan Retail Email Marketing User-Generated 123

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 95

Customer B2C Transform Retail 95

Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. That’s where strategies like tagging come in. Let’s get to it.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 124

Whitepaper Content Marketing Thought Leadership Marketing 124

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

CRM 115

CRM Transform User-Generated Marketing 115

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.

Marketing 101

Marketing Marketers Digital Marketing Management 101

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. 6 must-have, underused email marketing automations by Summer Deeb.

Outbound Marketing 110

Outbound Marketing Transform Customer Journey Marketing 110

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” We always start with these foundational programs because those are the core of what it takes to do email.

Email Marketing 111

Email Marketing Marketing Marketers Education 111

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Law 120

Law Marketing Marketers User-Generated 120