Martech

DECEMBER 14, 2023

Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Pick your players Think about the industries and roles that would be a perfect fit for your product or service. What current relationships would you love to clone? Sales isn’t easy.

Pharmaceutical 83

Pharmaceutical CRM Customer Acquisition Communications 83

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 77

Transform Millennials Non-Profit Place 77

Hubspot Marketing

JANUARY 20, 2020

To help you combat bouts of stress, low motivation, or exhaustion, I talked to six HubSpot employees to learn how they fend off feelings of burnout. According to Maggie Butler, a senior marketing ops manager, the best way to pull yourself out of burnout is to recognize those feelings when they emerge. Acknowledge that burnout exists.

Energy 117

Energy Health Millennials Marketing 117

Hubspot Marketing

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%.

Millennials 129

Millennials Health Promotion Education 129

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Neil Patel

JANUARY 11, 2021

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. Live video is such an effective marketing method that I believe everyone should be using it. 80% of people would rather watch a video than read a blog post. You’ll also notice that 70% would prefer to watch your Live video on YouTube.

Thought Leadership 145

Thought Leadership User-Generated Digital Marketing Product 145

DIY Marketers

OCTOBER 8, 2022

From personalized gifts for hobbies and interests to discounts and promotions to thank your customers, there are several successful business gift ideas that are shared to help you decide on the right gifts that would please your team members, customers and others this holiday season. Gift Ideas for Team Members and Employees.

Promotion 93

Promotion Energy Food Customer 93

Buffer Marketing

JANUARY 3, 2024

I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. In 2021, I hired my first real employee and have since added two more. The early version of my store, A Jar of Pickles , was very low budget.

Manufacturing 52

Manufacturing Key Performance Indicator Retail Shipping 52

Econsultancy

MAY 4, 2022

“We’re entering a third era of customer experience,” argued Glyn Britton, Bionic’s Chief Customer Officer, at Econsultancy Live last week. You sit for an hour, maybe have a cuppa… the agent would listen to your needs and guide you through the whole experience using some lovely glossy brochures.

Energy 92

Energy Transform Finance eCommerce 92

Neil Patel

DECEMBER 4, 2020

You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? I know I would. But it would be even better if you add this one element. Ever have a really great idea for a product? The solution?

Product 145

Product Price Management Market Research 145

Duct Tape Marketing

AUGUST 16, 2023

How Fractional CMOs Are Reshaping Business Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Mike Volkin In this episode of the Duct Tape Marketing Podcast , I interview Mike Volkin. 03:54] How would you define a Factional CMO? 03:54] How would you define a Factional CMO? [04:52]

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

Buffer Marketing

JUNE 29, 2022

We figured that our €3,500/month ($3,700) in rent would go toward Airbnbs, our €2,500/month ($2,650) in childcare costs would go toward flights, and all other living expenses would be the same, if not cheaper, in other parts of the world. Travel has always been a fundamental part of my life.

Finance 89

Finance Management Logistics Energy 89

Hubspot Marketing

JANUARY 3, 2024

The bonus is that someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. It seems like they can do no wrong when it comes to their marketing. An indication of Old Spice’s success is how they’ve been able to make their marketing go viral.

Advertising 118

Advertising Advertisers Food Gen Z 118

Marketing Insider Group

DECEMBER 30, 2019

In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. Instead, they recruited a Chief Growth Officer.

CMO 58

CMO Analytics Target Market Promotion 58

Marketing Insider Group

JUNE 22, 2020

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. How would you summarize the journey for both yourself and Televerde over this timeframe?

Telemarketing 67

Telemarketing Transform Education User-Generated 67

Duct Tape Marketing

MARCH 10, 2020

Transcript of Changing Minds in Sales, Marketing, and Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Transform 63

Transform Copywriting Marketing Marketers 63

Welcome Software

OCTOBER 12, 2022

Dom Graveson: We do a lot of work with kind of experience research and data, so we kind of put customers at the center of all the work we do, but also, we understand that there's quite a profound impact on businesses. So, yeah, then we also work with quite a lot of well-known financial services businesses in the U.K.

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

Dom Graveson: We do a lot of work with kind of experience research and data, so we kind of put customers at the center of all the work we do, but also, we understand that there's quite a profound impact on businesses. So, yeah, then we also work with quite a lot of well-known financial services businesses in the U.K.

Transform 52

Transform CRM Management Product 52

Neil Patel

DECEMBER 17, 2020

How does a company stay efficient, even as they are trying new things and bringing on employees? It’s actually quite simple: business process management (BPM) software. And not just you, but your employees, customers, and potential clients, too. Rarely are answers this easy. Visualize every process from end to end. 100 percent.

Management 131

Management User-Generated Price Finance 131

Duct Tape Marketing

DECEMBER 16, 2021

A Guide For Men Who Refuse To Settle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tripp Lanier. In this episode of the Duct Tape Marketing Podcast , I interview Tripp Lanier. John Jantsch (00:43): Hello, and welcome to another episode of the duct tape marketing podcast. Like this show?

CRM 78

CRM Education Customer Energy 78

Hubspot Marketing

DECEMBER 28, 2023

Of full-time employees surveyed in 2023, 12.7% Of full-time employees surveyed in 2023, 28% are in a hybrid remote work arrangement ( WFH Research ). Of full-time employees surveyed in 2023, 28% are in a hybrid remote work arrangement ( WFH Research ). And what does the data say about marketers who work remotely?

Energy 103

Energy Food Entertainment Logistics 103

Hubspot Marketing

OCTOBER 6, 2022

Only if you're going back in time , of course.). Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Duct Tape Marketing

JUNE 4, 2019

Transcript of Creating Exponential Growth Through Hard Work, Not Magic written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. John Jantsch: This episode of the Duct Tape Marketing broadcast is brought to you by Gusto, modern easy payroll benefits for small businesses across the country. Welcome back, Brad.

Management 64

Management Millennials Customer Advertising 64

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Duct Tape Marketing

NOVEMBER 19, 2019

Transcript of Investing in Small Businesses to Do Good for the Community written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Non-Profit 40

Non-Profit Retail Manufacturing Price 40

Hubspot Marketing

NOVEMBER 14, 2022

Yamini Rangan, Chief Executive Officer at HubSpot, sums up the Crisis of Disconnection best: How did this evolution come to our attention? It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order.

Thought Leadership 94

Thought Leadership Customer Acquisition CRM Communications 94

Hubspot Marketing

FEBRUARY 23, 2024

While I also reply to freelance role ads, I know first-hand that you can win some of the best projects by being proactive and running outreach. In fact, that’s how I started cooperating with some of the world’s most renowned brands. Your job, however, is to grab their attention and show why you’re a good fit for the organization. And that’s scary.

Marketing 81

Marketing Marketers Product Marketing Advertising 81

Duct Tape Marketing

AUGUST 9, 2018

Transcript of Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. In this episode of the Duct Tape Marketing podcast, I speak with Dolly Chugh , and she’s the author of a book called, The Person You Mean to Be: How Good People Fight Bias. Transcript.

Place 31

Place Promotion Advertising Advertisers 31

Businesses Grow

JANUARY 5, 2023

Highlights include: Tom’s surprising take on “quiet quitting.” ” “You don’t have to like your employees, but you have to love them.” My special guest today on the Marketing Companion is Tom Peters. Desperation fuels excellence.” ” Why “business is community, period.”

Gen Z 116

Gen Z Place Education Branding 116

Martech

DECEMBER 9, 2022

In the second half of 2019, I made a presentation to Western Governors University’s marketing department. While those of us in the marketing technology space were better suited to work remotely full-time than many other professions, we certainly had challenges. . There I discussed a project that involved working with an IT colleague.

Law 114

Law Place Management SEO 114

Duct Tape Marketing

FEBRUARY 8, 2023

Mastering The Art Of Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast , I interview Oscar Trimboli. Questions I ask Oscar Trimboli: [1:16] How would you describe the act of listening in the workplace? [4:10]

Energy 65

Energy Communications Finance Marketing Strategy 65

Duct Tape Marketing

JUNE 8, 2023

Successful Remote Work Through Asynchronous Management written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liam Martin In this episode of the Duct Tape Marketing Podcast , I interview Liam Martin. How do you keep some feeling of being in the office alive? [10:28] Like this show?

Management 67

Management Communications Place Marketing Strategy 67

Litmus

OCTOBER 2, 2020

In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. He spent the majority of his career in electoral politics, marketing communications, and local and state government positions.

Price 83

Price Marketing Marketers Education 83

Hubspot Marketing

JULY 27, 2018

The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. If so, what work would you do as a freelancer? What would your niche be? Freelancing is an attractive way of life. Where do you find work or jobs?

Copywriting 137

Copywriting Price Non-Profit Management 137

Buffer Marketing

JULY 11, 2022

” Most experts agree on the benefits of the four day work week, not only for employees, but for the company as a whole. The decision to shift to a shorter week in 2020 stemmed from a desire to provide more flexibility and support to Buffer employees during a difficult time. We then moved to a shorter work week in 2020.The

Place 89

Place Health Product Management 89

Neil Patel

SEPTEMBER 18, 2020

How will you pay for the damages of a fire or flood in your office? What if an employee or customer slips and falls on your property? For example, a restaurant would have very different insurance needs from a construction company. If you have to submit a claim, you want to make sure that your insurance provider has your back.

Manufacturing 125

Manufacturing Real Estate Finance Law 125

Duct Tape Marketing

APRIL 3, 2024

10:03] Would you say that a lack of leadership training is a blindspot for most founders? [12:31] ” Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. 04:30] What about people who have doubts about links? [07:53]

Transform 59

Transform Energy Management Product 59