AWeber

MAY 18, 2025

As a general rule, if your open rates are above 20%, youre on par with many successful marketers. What Is a Good Open Rate for Email Marketing? The important thing is to compare your open rates to industry-specific benchmarks and your own historical data. When to apply: Quarterly, or before major marketing pushes.

Non-Profit

Vertical Response

DECEMBER 27, 2024

Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. What are email marketing metrics?

Email Marketing

Orbit Media Studios

JULY 24, 2024

Marketing charts are never straight lines, they’re hockey stick curves. The top performers in any marketing channel get all the love. And so on down the line… Marketing charts usually follow a curve. I reached out to the marketer with the most data, Pete Caputa, founder of Databox, to discuss. Why the long tail?

Law

SocialPilot

JULY 17, 2024

Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. Now, let’s examine industry benchmarks.

Transform

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. And did you know 83% of marketers report that social media has increased business exposure? Align your marketing objectives with your social media advertising strategy to help you plan your budget.

Advertisers

Traackr

JULY 30, 2025

Blog Read the latest product news, trend analysis and editorial rifts on the blog. Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Precision Data Is the New Creator Marketing Superpower By Antoinette Siu Jul 30, 2025 For marketers, the pressure to make budgets work harder keeps growing.

Fashion

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy

Backlinko

JUNE 23, 2025

I’ve had this discussion with marketing leaders many times: Should you consider revenue-based SEO KPIs when determining if SEO efforts are successful? Just take a quick afternoon stroll in the r/SEO subreddit, and you’ll encounter wildly different opinions regarding the tie between revenue and SEO performance.

SEO

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated

Lynton Web

JANUARY 27, 2025

In this blog, we'll explore essential reporting metrics for lead rotation, proven strategies for implementing effective reporting practices, and powerful tools to enhance your reporting capabilities. Marketing ROI Clarity Detailed source tracking illuminates your most effective marketing channels.

Transform

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Discover Ideal Posting Times Use your minimum viable calendar to experiment with posting frequencies for a few weeks.

User-Generated

SocialPilot

JUNE 27, 2025

For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count.

Thought Leadership

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

Backlinko

JULY 9, 2025

It’ll let you track your LLM visibility (a by-product of good GEO) in top tools compared to your rivals: The tool compares your brand to your rivals in terms of AI visibility, market share, and sentiment: And it’ll show you where your brand strengths are and where you can improve: Want to track your brand’s AI visibility?

User-Generated

SocialPilot

JULY 4, 2025

Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. In this blog, we’ll break it all down – simply, clearly, and with tips you can act on right away. Here is how LinkedIn analytics can help marketers refine their LinkedIn strategy: 1.

Analytics

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Campaign Monitor

MAY 30, 2025

While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. Let’s dive into the best Brevo alternatives on the market today. (TL;DR) Klaviyo is undoubtedly a powerful email marketing platform, especially for ecommerce businesses.

eCommerce

Campaign Monitor

MAY 30, 2025

Ready to find your perfect email marketing match? 5 (1000+ reviews) Mailchimp Small businesses wanting all-in-one marketing Comprehensive marketing tools beyond email Free Plan; Paid from $13/month 4.4/5 5 (600+ reviews) Omnisend E-commerce stores Omnichannel marketing (email, SMS, push) $16/month 4.6/5

Price

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer Marketing

Campaign Monitor

MAY 30, 2025

While Brevo (formerly Sendinblue) offers an affordable entry point for email marketing, online reviews suggest that users often struggle with emails landing in spam folders and support tickets going unanswered. Let’s dive into the best Brevo alternatives on the market today! (TL;DR)

eCommerce

SocialPilot

JUNE 18, 2025

For small businesses and marketing teams juggling a dozen priorities, consistent growth feels harder than ever. This blog breaks down 10 proven, smart strategies to help you grow faster, stay relevant, and connect deeper with your audience. Algorithms shift. Attention spans shrink. Content overload is real. Let’s get started.

Gen Z

Campaign Monitor

MAY 30, 2025

Ready to discover which email marketing solution might be a better fit for your needs? 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event hosting and ticket sales $12/month 4.1/5

Price

SocialPilot

AUGUST 1, 2025

This blog gives you a 4-stage system to help you find who’s pulling your audience, what they’re doing that works, and how to respond strategically without copying a single post. Here’s where smart marketers separate from the rest. Think of it as your shortcut to faster strategy, smarter benchmarks, and scroll-stopping content ideas.

User-Generated

Hootsuite

DECEMBER 8, 2022

That’s where social media benchmarks come in. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. What is a social media benchmark? How to find social media benchmarks.

Real Estate

Hubspot Marketing

APRIL 4, 2018

And the reason why successful marketing teams always hit their numbers is because they also set SMART goals. Setting SMART goals not only helps you get better at baseball, but it also makes you a better marketer. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%.

Marketers

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. Do You Already Have a Content Marketing Strategy?

Content Marketing

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. Not all marketers have marketing automation. The Changing Role of the Marketer. When marketing to your database, take more than customer personas into account. This begins with employee engagement.

Customer

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. You can test subject lines, copy, graphics, calls to action, frequency, timing, and more.

Email Marketing

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. For starters, 47% of email marketers say the impact of data privacy changes was neutral on their email marketing strategy.

Email Marketing

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. But how does your email marketing measure up? The Email Marketing Benchmark: Get Personalized Answers Now.

Transform

Hubspot Marketing

JULY 14, 2022

It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. You can also use social media as part of a larger marketing campaign. Social media strategies also equip you to set goals and guardrails, track performance, and tweak your benchmarks over time.

Social Media Marketing

Hootsuite

SEPTEMBER 25, 2023

Without social media benchmarks (a.k.a. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account. Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Is a 2% engagement rate high or low? But we got you.

Real Estate

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. To succeed in social media marketing today, you need to be innovative in your approach.

Social Media Marketing

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. sample expect their content marketing budget to remain the same over the next 12 months.

Content Marketing