Hubspot Marketing

OCTOBER 3, 2022

He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear. What is the creator economy? The creator economy is only set to grow. HubSpot Blog ).

Gen Z 130

Gen Z Influencer Marketing Education Marketing 130

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Social Media's Role in the Creator Economy.

Gen Z 91

Gen Z Influencer Marketing Entertainment Marketing 91

Businesses Grow

OCTOBER 10, 2022

While the majority of creators do it for fun, a whopping 26 percent of them aspire to join the creator economy as a part-time or full-time job. The creator economy gold rush is reminiscent of other dotcom bubbles, and it’s something I study closely because I’m part of it! The creator economy today.

Gen Z 129

Gen Z Transform Millennials Entertainment 129

Hubspot Marketing

NOVEMBER 14, 2022

Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 Think of these content creators as little media companies. Who are content creators?

Food 126

Food Marketing Marketers eBook 126

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 79

B2C Education Marketing Marketers 79

AWeber

JULY 6, 2022

The stock market. There have been more than a few red flags about the economy lately. What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy. The creator economy is a thriving economy.

Health 140

Health Price Education Customer 140

Practical eCommerce - Marketing

MARCH 24, 2022

The creator economy appeals to many would-be entrepreneurs. The post The Creator Economy Draws Entrepreneurs appeared first on Practical Ecommerce. Is attracting an audience via content a better way to start and build an ecommerce business?

eCommerce 80

eCommerce Advertising Advertisers Marketing 80

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. “Influencer marketing is hitting a dead end. The creators build a loyal audience due to the quality of their content and fair product reviews. In 2012, I wrote the first book on influence marketing called Return On Influence.

Influencer Marketing 128

Influencer Marketing Entertainment Fashion Health 128

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 121

Branding Law Influencer Marketing Entertainment 121

Hubspot Marketing

NOVEMBER 14, 2022

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. Create Valuable Content. Create for Community.

Content Marketing 98

Content Marketing Marketing Marketers Education 98

Hubspot Marketing

NOVEMBER 18, 2022

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. 7 Benefits of Influencer Marketing. Image Source. Image Source.

Influencer Marketing 134

Influencer Marketing Marketing Marketers Market Trends 134

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.  What else is corroborating this prediction?

Gen Z 126

Gen Z Entertainment Transform User-Generated 126

Hubspot Marketing

DECEMBER 4, 2023

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. Creators' Tips for Surviving the Creator Economy in 2024 1. Know your way around platforms.

User-Generated 121

User-Generated Analytics Place Product 121

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.  What else is corroborating this prediction?

Gen Z 119

Gen Z Entertainment Transform User-Generated 119

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Here's a bit of what we found that marketers need to know.

Gen Z 91

Gen Z Millennials Inbound Marketing Entertainment 91

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 109

Influencer Marketing Health Transform Marketing 109

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. This doesn‘t surprise me at all, considering how integral content marketing has become to most brand’s strategies.

Thought Leadership 109

Thought Leadership Marketing Marketers Management 109

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Integrating creators into your programming. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. What is a content pillar?

Entertainment 127

Entertainment Branding Education Analytics 127

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 117

Customer Acquisition Influencer Marketing Promotion Advertising 117

Buffer Marketing

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. Creator marketplaces like Passionfroot and Aspire IQ also helped fuel the brand-creator collaboration cycles we saw this year.

User-Generated 123

User-Generated Fashion Food Management 123

Sprout Social

MAY 9, 2024

As the creator economy grows, today’s landscape resembles a dance floor. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Buffer Marketing

FEBRUARY 27, 2024

Life as a creator can occasionally be a little… lonely. Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities. 

Gen Z 102

Gen Z Branding Influencer Marketing Fashion 102

Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans.   We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Entertainment 102

Entertainment Health Influencer Marketing Education 102

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 111

Target Market Advertising Advertisers Neuromarketing 111

CMO Network

NOVEMBER 29, 2022

These Under 30s are harnessing technology and talent to impact the future of marketing, storytelling, business and the creator economy.

Advertising 88

Advertising Advertisers Branding Marketing 88

Buffer Marketing

DECEMBER 12, 2023

However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed. For the most successful creators, longevity hinges on more than just creativity and engagement. This consistency can help to build a loyal audience who know what to expect from the creator's content.

Fashion 113

Fashion New Technology Branding Product 113

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Per The New York Times , ByteDance enlisted micro-creators from other platforms to begin posting on Lemon8. How should marketers be looking at Lemon8?

Real Estate 131

Real Estate User-Generated Fashion Food 131

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Per The New York Times , ByteDance enlisted micro-creators from other platforms to begin posting on Lemon8. How should marketers be looking at Lemon8?

Real Estate 127

Real Estate User-Generated Fashion Food 127

Marketing Insider Group

APRIL 15, 2024

The creator economy has really changed everything. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? B2B creators are experts in their fields.

Transform 87

Transform Market Segmentation Thought Leadership Manufacturing 87

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Content Marketing 112

Content Marketing Transform CMO Marketing 112

Martech

OCTOBER 21, 2022

“non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. “Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.” Look how the creator economy has changed. Processing.

Global Marketing 98

Global Marketing User-Generated Branding Marketing 98

Econsultancy

OCTOBER 11, 2022

Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brands ensure that they forge successful influencer partnerships in a crowded and evolving creator economy?

Marketing Mix 91

Marketing Mix Influencer Marketing Management Branding 91

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024.

Gen Z 109

Gen Z User-Generated Social Media Marketing Analytics 109

Hubspot Marketing

APRIL 17, 2023

Harmon’s experience is just one of thousands, as many Black content creators face inequalities, from receiving credit for trends to late payments to algorithm biases. MSL ) 49% of Black influencers reported that their race contributed to an offer below market value from a brand. ( MSL ) 58.3% MSL ) 58.3% MSL ) 58.3%

Influencer Marketing 116

Influencer Marketing PR Branding Place 116

Hubspot Marketing

MARCH 5, 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. million views.

Finance 107

Finance User-Generated Branding Marketing 107

Businesses Grow

MARCH 1, 2023

He recently wrote: The problem isn’t that bots will replace marketers. The problem is that marketers are acting like bots. I think you’ll enjoy the latest episode of The Marketing Companion as we debate the true AI threat to creativity and the creative process. And he’s not worried about the threat of AI.

Content Marketing 132

Content Marketing Marketing Marketers Branding 132