Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Image Source: Lemon8 I downloaded the app to learn more about its functionality and to see what kind of content is available on it (you know, serious investigative journalism).

Real Estate 124

Real Estate User-Generated Fashion Food 124

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.  “This year is going to be transformative!”

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Image Source: Lemon8 I downloaded the app to learn more about its functionality and to see what kind of content is available on it (you know, serious investigative journalism).

Real Estate 116

Real Estate User-Generated Fashion Food 116

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. Designers, web designers, content creators — they still have the same needs. That’s what we understand.

Copywriting 118

Copywriting Transform User-Generated CMO 118

Hubspot Marketing

OCTOBER 9, 2023

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. So, is X‘s take on creator pay worth paying for X Premium? How much are creators earning with the new ad revenue-sharing program? What do creators think of X's Ad Revenue Sharing Program? Let’s dive in.

User-Generated 106

User-Generated Social Media Marketing Marketing Marketers 106

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Everyone starts screaming and the ending shot reads, “The spirits have decided. Everyone starts screaming and the ending shot reads, “The spirits have decided. Image Source.

Gen Z 137

Gen Z Marketing Marketers User-Generated 137

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 102

Branding Fashion Food COS 102

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 99

Affiliate Marketing Non-Profit Finance Promotion 99

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Everyone starts screaming and the ending shot reads, “The spirits have decided. Everyone starts screaming and the ending shot reads, “The spirits have decided. Image Source.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 134

Direct Mail Marketing Marketers Marketing Strategy 134

Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. With that many podcasts, you can be sure there’s a podcast for everyone.

Entertainment 97

Entertainment Health Influencer Marketing Education 97

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

NOVEMBER 14, 2022

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. Create Valuable Content. Be Consistent.

Content Marketing 91

Content Marketing Marketing Marketers Education 91

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Market Research 103

Market Research Content Marketing Analytics SEO 103

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. How does that happen?

Entertainment 145

Entertainment Marketing Marketers Place 145

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Martech

MAY 10, 2024

The growth is fueled by engaging content and the ability to measure its impact. for and by black creators. With such a large population listening to podcasts, advertisers can now benefit from reaching specific groups catered to by fine-tuned creators and topics. Podcasts are projected to reach $2.6 billion by 2026. Monthly U.S.

Advertising 88

Advertising Advertisers Entertainment Retail 88

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Get it right, and watch your brand grow in a big way.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Search Engine Land

APRIL 23, 2024

Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices. Dig deeper: Is TikTok a search engine?

SEO 108

SEO Gen Z User-Generated Entertainment 108

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 80

B2C Education Marketing Marketers 80

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Neil Patel

SEPTEMBER 17, 2021

Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Hubspot Marketing

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. However, because YouTube already houses millions of hours of branded content, YouTube Shorts could be worth your time -- especially if you already have a video strategy on the platform.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. These aren't just fancy terms; they're the heartbeat of a content strategy that clicks.

Transform 129

Transform Energy Social Media Marketing Law 129

Buffer Marketing

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content. Not only is it a more independent way to build revenue around social media content, it allows for more meaningful connections with an audience. I don’t recommend this approach, for two reasons.

Education 117

Education Place Advertising Advertisers 117

Buffer Marketing

JUNE 29, 2023

Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. The rapid advancement of AI has spurred debates among creators of all types.

User-Generated 114

User-Generated Copywriting Energy Communications 114

Rock Content

MAY 14, 2023

Plagiarism is something everyone learns about in school at one point or another. Students are taught that while sources can (and should) be used for inspiration or research, it’s not OK to copy original content from other students or from published sources. However, this is not enough to make the content original.

Content Marketing 98

Content Marketing Marketing Marketers SEO 98

Rock Content

MAY 3, 2024

However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. After ChatGPT came around, many content mills followed. I don’t blame creators who go that route.

User-Generated 72

User-Generated SEO Copywriting Entertainment 72

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 122

Transform User-Generated Thought Leadership Copywriting 122

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Sprout Social

FEBRUARY 5, 2024

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? What is the purpose of Black History Month? American historian and scholar Carter G.

Gen Z 110

Gen Z User-Generated Branding Education 110

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 117

Content Marketing PR Law CMO 117

Search Engine Land

AUGUST 11, 2023

YouTube is expanding its link listing display on creators’ channel profiles. The new feature will be visible on desktop and mobile to everyone by August 23. YouTube is also enabling content creators to customize the titles of external links. Get the daily newsletter search marketers rely on.

Promotion 93

Promotion Search Marketers Branding Customer 93

Buffer Marketing

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.    I still don’t have all the answers, but I’m learning and growing every day, and in this post, I’ll share my best tips on surviving and potentially thriving in the cut-throat world of content creation.

Marketing 52

Marketing Marketers Branding Social Media Marketing 52