Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Is your digital marketing underperforming ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

JANUARY 11, 2023

Writing for yourself won’t always resonate with your intended audience,” said former Senior Content Marketing Manager at HubSpot Christina Perricone. On our marketing blog, one example of this is, " What is Digital Marketing." Let's say I'm writing a blog post about why businesses should consider using Instagram for marketing.

User-Generated 145

User-Generated Law SEO Promotion 145

Hubspot Marketing

FEBRUARY 3, 2023

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. For example, if I wanted to search HubSpot's blog for marketing resources so I can cite one of our old blog posts, I'd do a site:search for blog.hubspot.com with the search term marketing resources.

eBook 115

eBook User-Generated Whitepaper Thought Leadership 115

Exposure Ninja

JUNE 30, 2022

They start Tweeting their deals, regularly posting offers on the Facebook pages and adding interesting articles to LinkedIn, but their conversion rate stays the same. Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy.

Non-Profit 98

Non-Profit Price eCommerce Real Estate 98

Backlinko

MARCH 24, 2023

I’ve published a video that outlines pretty much everything you need to know about on-page optimization. Lastly, add visuals, videos, charts, screenshots, selfies… or any form of visual content you can to your page. This page INCLUDES an example of a video description. And start to see a rankings boost within days.

SEO 91

SEO Inbound Marketing Analytics User-Generated 91

Exposure Ninja

APRIL 26, 2022

This involves your entire marketing strategy, not just your website, and also covers how to keep existing customers coming back. Infographic showing the 4 stages of the sales funnel / conversion funnel. Community groups (Facebook, Slack, Discord). Watches videos about the product. Let’s go. What is a sales funnel?

Customer Journey 52

Customer Journey Product User-Generated Customer 52

AWeber

OCTOBER 3, 2023

3 - Streamer Streamers predominantly engage in live streaming, where they broadcast themselves playing video games, discussing various topics, or showcasing their talents. He gained massive popularity primarily through streaming the popular video game "Fortnite" on platforms like Twitch and YouTube. million subscribers as of 2023.

Entertainment 80

Entertainment Education Fashion eBook 80

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

APRIL 8, 2022

If you want to check your own website’s traffic but aren’t sure where to get started with a tool like Google Analytics , this video series covers everything you need to know. Competitor analysis should be part of your ongoing marketing strategy. Categorising your competitors will allow you to effectively prioritise your research time.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. There are 179 bullets but 200+ actual stats in this post.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy.

B2C 90

B2C Content Marketing Marketing Marketers 90

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. The average click through rate on this fun little marketing curse is 0.06%.

Energy 145

Energy eBook Content Marketing Branding 145

Neil Patel

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. Good vs. Bad Social Media Marketing Shortcuts. Use Keyboard Shortcuts.

Social Media Marketing 145

Social Media Marketing Analytics Marketing Marketers 145

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Market Trends 139

Market Trends Content Marketing Transform Marketing 139

Neil Patel

SEPTEMBER 27, 2021

Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars. Let’s get it started! Every section tells a story.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Neil Patel

MARCH 19, 2019

I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on?

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hootsuite

JUNE 5, 2023

Facebook , Instagram , TikTok , Twitter , LinkedIn and other social media sites offer a way to directly connect with potential donors around the world to tug at those heartstrings… and hopefully open some wallets in the process. Learn more about how to find your target market here.

Transform 92

Transform Gen Z User-Generated Food 92

Sprout Social

APRIL 13, 2022

This made Instagram a valuable visual marketing tool for brands and businesses alike. While the competition for short-form video content from TikTok is heating up, there’s no denying the staying power of Instagram, especially as it rolls out new features and enhances existing ones. Social media marketing for franchise businesses.

Finance 120

Finance Food Education Social Media Marketing 120

Sprout Social

OCTOBER 10, 2019

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. There’s no need to panic.

Food 110

Food Branding Analytics Promotion 110

Hootsuite

SEPTEMBER 10, 2019

So, what’s an aspiring content marketer to do? For example, searching Instagram AND Facebook AND TikTok reveals only sources that mention all three of these social networks. Following on the previous example, searching for Instagram OR Facebook OR TikTok will return: sources that mention only Instagram. Search Facebook.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Place 111

Neil Patel

SEPTEMBER 17, 2021

YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. Well, I’m here to tell you that video blogging still has huge potential. The stats don’t lie. The power of video is undeniable.

Real Estate 134

Real Estate Entertainment Promotion Content Marketing 134

Scoop.it!

NOVEMBER 22, 2022

Contrary to what some inexperienced marketers might expect, customer purchases don’t happen randomly and unexpectedly. . Vidyard’s How to Create the Best How-To Videos is an example of successful awareness-stage content. Use Infographics. It’s true that many people make snap decisions and resort to impulse purchases.

Whitepaper 86

Whitepaper Customer eBook Education 86

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Content Marketing 107

Content Marketing User-Generated Marketing Marketers 107

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. After all, competition is fierce and there are so many marketing channels to work with. Reality check: B2B social media is here to stay. Educating audiences (79%).

Education 145

Education Promotion Thought Leadership Analytics 145

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 95

Content Marketing Customer Acquisition User-Generated Retail 95

Adobe Experience Cloud Blog

APRIL 10, 2018

per post on Facebook and 3.6% The benefit of this is that it’s much quicker than scrolling through hundreds of different timelines on Twitter, and then having to do the same on Facebook, Instagram, and so on. You may want to create a video, infographic, blog, whitepaper, or webinar. for Twitter.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Scoop.it!

APRIL 6, 2023

Today’s marketing landscape is competitive. One of the best ways to achieve that is through content marketing. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Aim to Generate Value.

Thought Leadership 80

Thought Leadership Whitepaper User-Generated Education 80

Neil Patel

MARCH 15, 2021

If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. If you can create epic content on a regular basis, you’ll begin to see the power of content marketing via social media shares, search engines, and so forth.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Neil Patel

JULY 23, 2021

In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business. Content compatible with the platform includes presentations, infographics, videos, and documents. Why Should You Use SlideShare for Marketing?

Education 119

Education Analytics Promotion Place 119

Marketing Insider Group

JUNE 10, 2015

What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”. Face it, if you’re in marketing and any of the above stats throw you for a proverbial loop, you may want to consider another career. Video is all about storytelling.

Marketing 91

Marketing Marketers Advertising Advertisers 91

Hubspot Marketing

FEBRUARY 11, 2020

Video marketing is now one of the core pillars of content strategy. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. Users spend three times longer watching live videos than standard uploaded content.

Video Marketing 116

Video Marketing Communications Promotion Marketing Strategy 116

Duct Tape Marketing

JULY 7, 2017

7 Platforms to Spice Up Your Content Marketing Efforts written by Guest Post read more at Duct Tape Marketing. Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Promo By Slide.ly.

Content Marketing 56

Content Marketing Transform Marketing Marketers 56

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. You and your marketing team need to understand this. In the marketing world, they’re often referred to as “creatives.” A copywriter does.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Duct Tape Marketing

OCTOBER 30, 2015

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have. Twitter & Facebook.

Search Marketers 73

Search Marketers B2C Fashion Social Media Marketing 73

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. The new buying process. Become an Expert.

Marketing Strategy 97

Marketing Strategy Whitepaper Content Marketing Marketing 97