Econsultancy

MARCH 28, 2022

Digital marketing and ecommerce professionals are in huge demand as brands strive to attract and retain the right people. The post Quarterly Briefing: The Great Retention – how to become a destination of choice for digital marketing and ecommerce talent appeared first on Econsultancy. Register Now.

eCommerce 72

eCommerce Digital Marketing Marketing Marketers 72

Martech

FEBRUARY 4, 2022

The COVID pandemic has accelerated change in marketing organizations at a pace not seen since the smartphone first launched. The result: boons for digital advertising, commerce, virtual events, content marketing and so much more. But that disruption has certainly made its mark on the profession. Click here to take our Survey.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Unbounce

OCTOBER 13, 2022

And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat. More than half of our respondents (51%) said they don’t have the money they need to market themselves effectively.

Energy 145

Energy Digital Marketing Analytics Advertising 145

Set Up

APRIL 26, 2022

Rather Than Adding To Your Marketing Team. Finding the best marketing talent right now is a huge challenge. At the onset of the pandemic in early 2020, many companies cut their marketing budgets and laid off members of their marketing team, and now as the economy heats up, it is hard to fill open roles. Dedication.

Copywriting 98

Copywriting Marketing Marketers Price 98

Martech

SEPTEMBER 12, 2022

A recent story from the world of politics is a great illustration of the need for martech expertise. Any self-respecting marketing team would have done better demographic research on this consumer segment. They would have understood how much they were likely to donate and that would have determined the marketing spend.

Marketing 91

Marketing Marketers Advertising Advertisers 91

Buffer Marketing

FEBRUARY 1, 2024

Sometimes, staying is the hard option I’ve been at Buffer through various job markets, and Buffer’s brand name carries weight. I was at Buffer during what was later called the Great Resignation when several of my teammates, some also friends, chose to move on to other companies.

Energy 86

Energy Price Product Branding 86

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Platform 114

Marketing Automation Platform Marketing Marketers B2C 114

Kuno Creative

NOVEMBER 17, 2022

If you’re considering partnering with a digital marketing agency, you can’t ignore the impact of the Great Resignation. A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. Why is digital marketing agency turnover so high?

PR 83

PR Digital Marketing Marketing Marketers 83

Hubspot Marketing

OCTOBER 18, 2022

The Hidden Job Market. In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves. This means many things: There are a lot of openings now due to the mass quitting and the job market is more competitive because there are more job seekers.

Marketing 101

Marketing Marketers Management Place 101

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Pressure is growing on both marketing and sales teams to do more with less. Why we care. Get MarTech! Processing.

Customer 100

Customer Marketing Marketers 100

Duct Tape Marketing

DECEMBER 29, 2021

Small Business Marketing Trends for 2022 written by John Jantsch read more at Duct Tape Marketing. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to respond to the coming shifts in marketing. . I’ve always loved co-marketing.

Market Trends 96

Market Trends Customer Journey Marketing Marketers 96

Hubspot Marketing

DECEMBER 6, 2022

The ongoing threat of climate change shifted market dynamics and investor expectations, leaving businesses realising they must act. Not to mention, the Great Resignation/Reflection proved that employees are increasingly seeking value and purpose at work. How to Run (& Market) Your Brand With Purpose.

Branding 122

Branding Food Marketing Marketers 122

Hubspot Marketing

JULY 24, 2018

But just because quitting is normal, it’s still easy to ruffle some feathers during the resignation process. You don’t want to burn any bridges, so resigning with grace is crucial for maintaining the health of your professional relationships and, ultimately, making your next career move. Quit in person.

Management 117

Management Health Product Marketing 117

Martech

MARCH 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RU YouTube’s audience is engaged with Ukraine news. Zorka.Agency is a global digital marketing agency headquartered in Belarus, but also with employees in Ukraine and Russia.

Entertainment 96

Entertainment Digital Marketing Advertising Advertisers 96

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 78

Transform Millennials Non-Profit Place 78

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Shipping 94

Shipping Marketing Marketers Management 94

Martech

FEBRUARY 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you going freelance? The “Great Resignation” is on everyone’s lips, not least among marketers where almost half were thinking about quitting their jobs last year.

Digital Marketing 92

Digital Marketing Communications Customer Transform 92

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. “Marketers must recognize that consumers are in the midst of an exhausting practical and spiritual overhaul,” said VP analyst Kate Muhl. Why we care.

Gen Z 103

Gen Z Entertainment Management Transform 103

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Marketing Week Career and Salary survey. Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey.

Transform 69

Transform Copywriting eCommerce Marketing 69

Martech

FEBRUARY 9, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are you certain you want to go freelance? Quote of the day: “If we don’t diversify our approach to the market, soon we’ll be operating by the equivalent of candlelight.

Digital Marketing 86

Digital Marketing Marketing Marketers Management 86

Hubspot Marketing

AUGUST 8, 2022

Lastly, if remote and hybrid work are doable for your marketing department or business, but you or other managers on your team have less experience with a remote workforce -- don't let that hold you back from building great virtual strategies. Additional family, sickness, or mental health leave options when possible.

Health 103

Health Management Marketing Strategy Product 103

Search Engine Land

JANUARY 16, 2023

The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Yahoo’s Co-founder Jerry Yang Resigns. Google’s Video Sites Gain Market Share. From Search Marketing Expo ( SMX ). 2014: Tax Season: Plan Now For Great Advertising Returns by John Cosley.

Search Marketers 99

Search Marketers Marketing Marketers SEO 99

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Marketing 82

Marketing Marketers Market Trends Transform 82

Hubspot Marketing

NOVEMBER 7, 2018

Begin your resignation letter with your name, job title, current organization, company address, email, and date of resignation. In the first paragraph, write, "I would like to inform you that I am resigning from my position as X for Company A, effective December 21.". Finally, hand over your resignation letter.

Health 112

Health Energy Place 112

Chief Martec

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Transform 126

Transform Law CMO New Technology 126

Martech

FEBRUARY 1, 2022

It’s as if the marketing pressures inspired by COVID-19 exposed serious tech limitations. The same way workers discovered how rotten their jobs were, leading to the Great Resignation in 2021. It doesn’t matter how great your new ESP will be. There’s so much at stake.

Energy 98

Energy CRM Management Place 98

Content Marketing Institute

MARCH 16, 2018

It’s shouting: “Hey marketers! HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Get SEO tips and a lot more at Content Marketing World Sept.

SEO 109

SEO Marketing Marketers Content Marketing 109

Adobe Experience Cloud Blog

APRIL 4, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. Sending a welcome email is great, but nowhere near enough. Develop a Clear Customer Engagement Strategy.

Customer Acquisition 134

Customer Acquisition Thought Leadership Marketing Marketers 134

Litmus

NOVEMBER 2, 2021

Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Invest more in email marketing. Drive growth with agile marketing.

CMO 110

CMO Email Marketing Communications Branding 110

Hootsuite

MARCH 28, 2022

The pandemic-induced Great Resignation saw 3.9 The Great Resignation means there are a ton of job seekers out there, which has created a breeding ground for scammers to exploit individuals. Why scammers are targeting job hunters. But why job seekers? million people quit their jobs in June 2021 ALONE.

Communications 100

Communications Management Social Media Marketing Place 100

Hubspot Marketing

OCTOBER 25, 2022

If you struggle to find time to listen to podcasts, this bite-size one is a great option. Standout Episodes: One Way to Fight the Great Resignation? Every episode is filled with tactical, actionable advice that you can use every day as a leader, making it a great listen for the morning when you’re getting ready for work.

Health 93

Health Entertainment Communications Management 93

illumin

OCTOBER 27, 2023

These gender discrepancies are a problem and cause many talented women to leave workplaces in what Corbett dubbed the “Great Breakup.” These workers cannot sustain this workload forever, and instead feeling the minor loss of a more balanced work schedule, companies risk feeling the major loss of a resignation.

Energy 98

Energy Advertising Advertisers Health 98

Hubspot Marketing

OCTOBER 25, 2022

If you struggle to find time to listen to podcasts, this bite-size one is a great option. Standout Episodes: One Way to Fight the Great Resignation? Every episode is filled with tactical, actionable advice that you can use every day as a leader, making it a great listen for the morning when you’re getting ready for work.

Health 90

Health Entertainment Communications Management 90

Econsultancy

JANUARY 31, 2022

I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Additionally, what makes a great pitch? What advice would you give to a marketer right now? Tell us about your role.

Transform 66

Transform Energy Branding Place 66

Rock Content

FEBRUARY 21, 2024

Audiences believe them more than C-Suite messages or generic marketing content. Fresh Perspectives and Ideas: Marketing is fantastic, but other departments bring unique perspectives and ideas to the table. Cost-Effective Marketing: Who doesn’t love saving a few bucks? Some Rockers also like videos!

Transform 97

Transform User-Generated Branding Education 97

Chief Martec

MARCH 22, 2022

Then as people move around, especially with this Great Resignation, the martech skills in your org go up and down.” “You take something like some of these huge CDP and marketing automation platforms, and you add customer engagement and customer success platforms, with lots and lots of bells and whistles.

Marketing Automation Platform 113

Marketing Automation Platform Management Place Customer 113