SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. The logic behind this is that the Instagram Reel algorithm favors recently published Reels over older ones. Do you know what the optimal Reel posting timing is for your brands?

Analytics 105

Analytics Branding Promotion Marketing 105

Neil Patel

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. First, let’s talk about why social media is a crucial tool for restaurant marketing.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. But how much is too much?

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. You just need to understand how to market a book. How to Market a Book. Any good marketing starts with research.

Marketing 143

Marketing Marketers Market Research User-Generated 143

AWeber

MARCH 11, 2024

There are a lot of steps and decisions involved, and you may find yourself wondering “Where do I begin?” If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. In the guide below, we show you how to develop your passion for food into a successful food blog. Stuck for ideas?

Food 94

Food Affiliate Marketing Promotion SEO 94

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Hubspot Marketing

MARCH 30, 2022

My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than managing a blog. Nonetheless, there are several questions you should ask yourself to determine what your editorial calendar should look like. Once a week?

Transform 145

Transform Management Place Product 145

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Buffer Marketing

SEPTEMBER 20, 2023

What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible.

Analytics 108

Analytics Management Branding Place 108

Search Engine Land

SEPTEMBER 22, 2023

I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. I wrote the first post from scratch without help from an AI chatbot. I wrote the first post from scratch without help from an AI chatbot.

PR 110

PR User-Generated Analytics Communications 110

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. I use it most often for rewrites,” says Bedell. “I I use it most often for rewrites,” says Bedell.

Communications 122

Communications PR Transform Law 122

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. And if so, how can you still leverage it for positive results. Why Did Content Marketing Saturation Occur? Quick Takeaways.

Content Marketing 116

Content Marketing Thought Leadership Marketing Marketers 116

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

JANUARY 3, 2024

While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. And if you read several articles from me — whether on my blog or a guest post — you’ll find several places where I may repeat my explanations of my approach. But it should be.

COS 93

COS SEO Health Copywriting 93

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 131

Marketing Strategy Content Marketing Gen Z Whitepaper 131

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey.

Thought Leadership 72

Thought Leadership Email Marketing Marketing Automation Platform B2C 72

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Buffer Marketing

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.

Branding 115

Branding Communications Place Customer 115

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. What is word of mouth marketing, anyway?

User-Generated 136

User-Generated eCommerce Shoppers Promotion 136

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What should you do?

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Executives at most popular social media platforms seem to think so. Here’s everything you need to know about NFTs to take advantage of all the new features the social platforms are launching. How does an NFT work?

Non-Profit 118

Non-Profit Real Estate Price eCommerce 118

Scoop.it!

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. We will start by defining content curation and sharing a few examples so you can see how it works.

User-Generated 81

User-Generated Analytics Email Marketing Branding 81

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. With over 2.74

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. Quick Takeaways. SPARK by ADP. The Orange Dot by Headspace.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Buffer Marketing

NOVEMBER 16, 2023

  To help ease some of this confusion, I paid for X Premium and tracked the performance of my content over 90 days. My goal was to assess the paid tier’s value and whether you should take the $8 (or $16) leap. In this article, I attempt to do just that and help you make the right decision for your brand.

Price 116

Price Analytics Finance Social Media Marketing 116

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. and understanding how these elements form grammatically correct sentences.

Transform 131

Transform SEO User-Generated Whitepaper 131

Hubspot Marketing

DECEMBER 7, 2022

So how can you set your brand up for success? You’ll also learn how you can create your brand voice and examples that can inspire your team. Your brand voice should be uniform across platforms. Your company should sound the same on social media, in email communications, and even on packaging. In the U.S.

Branding 135

Branding Millennials Fashion Communications 135

Hootsuite

NOVEMBER 14, 2022

If you’re a creator or social media marketer, this isn’t the experience you want your followers to have. But closed captions can and should be used as part of a larger initiative to create a better user experience for everyone on TikTok. Let’s go over how to set this feature up for both cases. Here’s how: 1.

User-Generated 99

User-Generated Social Media Marketing Management Place 99

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? At the core, Substack is an email marketing platform. Do you love to write? Create in any way?

Food 137

Food User-Generated SEO Place 137

Buffer Marketing

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Always address negative comments about you or your brand Should you address every comment you receive?

Communications 112

Communications PR CMO Health 112

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content.

Transform 129

Transform SEO Thought Leadership User-Generated 129

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 88

Branding Health PR Transform 88

Buffer Marketing

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Its effects and consequences vary, but with studies showing that it can take up to three years to recover from burnout, it’s not something anyone should risk.

Price 123

Price Product Branding Management 123

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Some may not even realize just how robotic their brand’s voice really is. All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience.

Branding 121

Branding Inbound Marketing B2C Education 121