Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable. Have we found tactics that aren’t working?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Sprout Social

SEPTEMBER 9, 2022

A new TikTok sound , titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. I can tell you all about it. When I tried it with marketing, everything changed.

Food 97

Food Product Place Management 97

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. Fast-forward to October 2023.

Marketing Plan 126

Marketing Plan Retail Email Marketing User-Generated 126

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed. You’re probably wondering, “What can I do now to grow my program?

Email Marketing 136

Email Marketing Marketing Marketers Law 136

Exposure Ninja

JUNE 15, 2022

When a recession comes along, as they have a habit of doing (triggered by pandemics or not), one of the immediate thoughts and actions a person or business will take is to stop, review, and sever all non-essential expenditure. Do you reduce your marketing and hope that sales keep on coming? And how do we prepare for one?

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

AWeber

JULY 6, 2022

The stock market. We asked them: How concerned are you about the economy in the next 6-12 months, especially for creators? The average score of everyone’s rating for how concerned they are? You can see it in this word cloud of all the answers: So what was almost everyone’s advice? Gas prices. The war in Ukraine.

Health 143

Health Price Education Customer 143

Hubspot Marketing

DECEMBER 26, 2023

Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Rock Content

MAY 26, 2020

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies. It looks increasingly certain that it could bring a recession in 2020-2021 after going through a “normalization” period, as we’re noticing from the early signs of recovery in China.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience.

Branding 118

Branding Transform Management Communications 118

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but in order to make complex decisions, deeper information is required. Some excited, others, concerned.

Marketing 83

Marketing Marketers eBook Education 83

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The value continues to grow this way! Here are two approaches you can use to measure the link between content and new leads.

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Search Engine Land

MARCH 24, 2023

In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked. on SEO by the Sea. And here’s the patent.

Search Marketers 113

Search Marketers PR Non-Profit SEO 113

Power Digital Marketing

FEBRUARY 6, 2023

If the economists are right (and usually they are) – there’s a recession afoot. As businesses prepare for the economically turbulent year ahead, turn your focus to marketing and specifically, how it can support growth in the year ahead. Think return on investment (ROI), but specific to marketing.

Non-Profit 40

Non-Profit Marketing Marketers Customer Journey 40

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4.

Manufacturing 89

Manufacturing Health Education Inbound Marketing 89

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. What Can You Do?

Law 97

Law CRM Market Trends Marketing Strategy 97

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? Studies have shown children under 12 can influence parental purchases of $130 to $670 billion a year. Let’s take a look at the climate shaping this upcoming generation and what we can expect from them in the future. Generation Alpha Culture and the Future of Marketing.

Millennials 128

Millennials Health Education Gen Z 128

GrowPowerful

JANUARY 30, 2023

Does it Apply to All Marketing Channels? There is the ugly R word (recession). What is the winning formula you give them for marketing leadership in the 2023 we’re all living in right now? The Winning Formula for Marketing Leadership in 2023 You’ve always got to think customer-first. We’re in this weird year.

Marketing 52

Marketing Marketers Marketing Plan Customer 52

Set Up

APRIL 4, 2023

If you have gone online in the past two years, you have undoubtedly seen the rise of Artificially Intelligent (AI) generated marketing, cryptocurrencies, and chat bots with the answers to seemingly any question or problem. With a looming recession, brands from all over the world have started cutting costs. Wait and see.

CMO 52

CMO Market Trends Management Branding 52

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Search Engine Land

APRIL 6, 2023

How rankings work in the real world for 99% of websites I’ve been fortunate to work on very big sites. Sadly, that’s not how it works for everyone else outside the web’s top 1%. So how do you value this? How do you prove it? While everyone else? Running around like headless chickens? Here’s why.

SEO 127

SEO Customer Acquisition Place Analytics 127

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 70

Advertising Advertisers PR Millennials 70

Marketing Insider Group

MARCH 27, 2023

As we enter the new year with whispers of a recession, client retention is everything when it comes to companies surviving and thriving in economically turbulent times. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return.

Whitepaper 98

Whitepaper Retail Traditional Marketing User-Generated 98

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. Matt Cutts educates Washington, DC about Google. It is impossible to pay for a better ranking.” Also on this day.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Hubspot Marketing

NOVEMBER 16, 2022

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Leveraging the right tools also enables you to determine whether your marketing efforts are working. Already a HubSpot Customer?

Product 85

Product CMO CRM Management 85

AWeber

AUGUST 22, 2022

Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them. Social media can benefit your business in many ways, including building brand awareness and reaching potential customers. How does graphic design work on social media? Why businesses need social media.

Shoppers 116

Shoppers Health Entertainment Branding 116

Rock Content

FEBRUARY 17, 2023

The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. There is also a dedicated page to spotlight each episode, just like Netflix, but free and for marketers.

CMO 55

CMO SEO Entertainment Marketing 55

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

FEBRUARY 9, 2023

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 We’re living through a potential recession and a cost of living crisis. Get the daily newsletter search marketers rely on.

SEO 100

SEO Energy Marketing Mix Advertising 100

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

GrowPowerful

JANUARY 18, 2023

The CEOs Guide to Marketing, Strategy, and Business The year 2023 is going to be all about preparation over predictions. But how do we survive? If you don’t have enough confidence in doing a real risk assessment on your business, marketing, or go-to-market strategy, have someone else do it. So how do you do this?

Marketing Strategy 52

Marketing Strategy Place Customer Marketing 52

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. A looming recession. Will marketing tech budgets grow in 2023? marketers expect their tech budgets to grow. marketers expect their tech budgets to grow.

CMO 110

CMO Transform Management Customer 110

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 2:15] How did the idea come about to create the company? [4:02]

Marketing 85

Marketing Marketers CRM Communications 85

Rock Content

APRIL 19, 2023

The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence. How is the market reacting? But wait… haven’t we seen another great tech advancement about a year ago?

Fashion 52

Fashion User-Generated Global Marketing Market Trends 52

Sales Force: CMO

AUGUST 2, 2022

They founded a company in 1964 to market a lighter, more comfortable and affordable shoe. They founded a company in 1964 to market a lighter, more comfortable and affordable shoe. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. The company they founded?

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hootsuite

DECEMBER 5, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and interact with it. How to join a LinkedIn pod.

Social Media Marketing 99

Social Media Marketing Digital Marketing Promotion Management 99