Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

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User-Generated Advertising Advertisers Management 94

Hubspot Marketing

OCTOBER 28, 2022

As the creator economy continues to expand, so do the needs of content creators. Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. 1 0 Startups Contributing to the Creator Economy. Buy Me a Coffee.

Finance 122

Finance User-Generated eBook Entertainment 122

Customers.ai

SEPTEMBER 15, 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. How to add a link to an Instagram post.

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User-Generated Place Branding SEO 98

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. How someone can get in touch with you. Instagram bios. A good bio can make the difference between whether or not a user chooses to follow you.

Branding 145

Branding SEO Place Social Media Marketing 145

Hubspot Marketing

OCTOBER 22, 2019

However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Type of Content to Post on Instagram. Type of Content to Post on Instagram.

Education 120

Education User-Generated Product Place 120

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. Instagram. Instagram is constantly evolving. Live streaming is one of the most powerful tools on Instagram. Ignoring new features.

Social Media Marketing 97

Social Media Marketing Promotion Place Analytics 97

Hootsuite

AUGUST 24, 2022

So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Just like on Instagram and Twitter , Good TikTok bios should give users a glimpse into who you are or what you do, but with a Salt Bae sprinkle of creativity. How long can a TikTok bio be?

Energy 114

Energy Social Media Marketing Branding Marketing Strategy 114

Search Engine Land

MARCH 6, 2023

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche. news articles and elsewhere).

SEO 96

SEO User-Generated Branding Analytics 96

Power Digital Marketing

JANUARY 19, 2023

However, the brands capitalizing on TikTok’s growth aren’t just self-promoting from company accounts: TikTok affiliate marketing is making waves as the way for businesses to resonate with (and expand) their audience, cultivate trust, strengthen credibility and increase profits. Back to basics: What is affiliate marketing?

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Sprout Social

JANUARY 31, 2024

Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? Is your YouTube engagement where you want it to be?

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Analytics SEO Promotion Food 98

OnDemand CMO

SEPTEMBER 29, 2022

There are almost too many ways to participate digitally, and so the key to properly marketing your business might not be dabbling in every online channel, but participating in the correct ones. If the pandemic has taught businesses anything, it’s that a strong digital presence is paramount to success. We Don’t Do Keyword Analysis.

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CMO Communications SEO Digital Marketing 52

Hubspot Marketing

MARCH 8, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. In this post, you’ll learn what makes a good Instagram bio and see brand examples. What should your Instagram bio include? What should your Instagram bio include? Every Instagram profile should have the following: A name.

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Hubspot Marketing

NOVEMBER 16, 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. The Best Instagram Marketing Tools.

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User-Generated Price Analytics Marketing 111

Neil Patel

DECEMBER 15, 2020

In this post, I’ll outline exactly how to do that. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to the letter. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to the letter. Why Start a Podcast?

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Entertainment Promotion Branding Education 125

Hootsuite

JANUARY 23, 2023

Luckily, our guide on how to build a social media profile can help. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Your Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, YouTube and BeReal profiles all contribute to your overall social profile.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Hootsuite

OCTOBER 14, 2021

Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Where is the link in bio on Instagram?

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Sprout Social

JANUARY 5, 2022

When’s the last time you upgraded your Instagram tools? Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). That said, Instagram’s native tools leave a lot to be desired for brands. Sprout Social. Look no further.

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Price Analytics User-Generated Real Estate 133

Hubspot Marketing

NOVEMBER 25, 2022

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Table of Contents: Why Instagram Marketing Matters for Small Businesses.

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User-Generated Marketing Marketers Promotion 108

Exposure Ninja

APRIL 12, 2022

TikTok has been so popular that Instagram and YouTube have even created their own answers to the short video obsession , Instagram Reels and YouTube Shorts. So how can you and your business capitalise on this TikTok trend? You might need to be clever about how you make content about your business fit natively in the app.

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Law Education Manufacturing Transform 104

Sprout Social

MARCH 30, 2021

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”. In this post, we show you how to get the most out of your link in bio on Instagram. But it’s a little different with Instagram. Let’s get started.

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Promotion Product Branding Analytics 133

Hootsuite

SEPTEMBER 16, 2020

Instagram mistakes, unfortunately, happen in public. To avoid the unique humiliation that comes with an Instagram faux-pas, read on to discover the 13 most common blunders brands make on the social platform—and, more importantly, how to avoid them. Instagram is a visual medium. Mistakes happen. Buying likes and followers.

Marketing 145

Marketing Marketers Analytics Social Media Marketing 145

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. As a solopreneur or someone on a small social team, you have to be intentional with how you spend your limited time and resources.

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Price Social Media Marketing CRM eCommerce 70

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

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Influencer Marketing Marketing Marketers Marketing Mix 91

Sprout Social

JULY 10, 2019

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. The reality, though?

Marketing 109

Marketing Marketers Real Estate Marketing Strategy 109

Neil Patel

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? How to Add a Link in Bio to Your Instagram Profile.

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User-Generated Analytics Promotion Place 145

Hootsuite

MARCH 4, 2021

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? Hypothesis: Including “link in bio” in your caption decreases Instagram post performance. Instagram actually sends just a fraction of traffic to other websites.

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User-Generated Analytics Social Media Marketing Management 143

Hootsuite

FEBRUARY 24, 2021

Your Instagram bio is your chance to introduce your brand on Instagram. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own. What is an Instagram bio? An Instagram bio is the 150-character description under your username on your Instagram profile page.

Real Estate 145

Real Estate User-Generated Energy Food 145

Sprout Social

OCTOBER 7, 2020

Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. To make creating a bio easier, we’ve broken down the elements that go into the best Instagram bios for business and how to write one for your brand. Why your Instagram business bio matters.

Entertainment 141

Entertainment User-Generated Promotion Fashion 141

Hubspot Marketing

MAY 4, 2020

The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. As a consumer, Instagram is one of my favorite platforms. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired. Below, let's dive into trade secrets that Instagram managers swear by.

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Management Entertainment Analytics Communications 122

Hubspot Marketing

JUNE 17, 2022

You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this: "Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. How to Write a Professional Bio. How to Write a Short Bio.

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Copywriting Branding Management SEO 145

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Sprout Social

MAY 16, 2022

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. And by using a link in bio Instagram tool (like SproutLink or Linktree) influencers and brands alike can turn their bios into a full-screen experience. Let’s dive in.

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Branding Shoppers Retail Social Media Marketing 103

Hootsuite

JULY 26, 2023

Instagram is constantly pushing the boundaries of what a photo-sharing app can be. Here are the Instagram features that every marketer should know in 2023 — take notes. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Here’s a blog post for you.

Marketing 84

Marketing Marketers Communications Place 84

Scoop.it!

MARCH 29, 2022

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?” ” It’s no secret that social media is a powerful marketing tool. How do you use SEO for social media? However, an estimated 3.96

SEO 81

SEO User-Generated Education Health 81

Spiralytics

MAY 17, 2023

Some of the biggest social networking sites include Facebook (36.64% market share), YouTube, and Instagram. However, for your brand to get the most out of its online activity, you must pay attention to how you set up your presence on the platforms of your choice. First we have Foreo. First we have Foreo.

Branding 52

Branding Social Media Marketing eCommerce Product 52

AWeber

APRIL 23, 2024

Mornings spent racing to your page to discover how your last post performed. Using your link in bio (on any social media platform) to provide a menu of options lets you serve people at every stage of your marketing funnel. Discover the best Linktree alternatives for any social media audience in the guide below. Long nights.

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User-Generated Analytics eCommerce Price 75

Rock Content

JUNE 19, 2023

Social media planning has become an essential part of nearly every brand’s marketing agenda. To truly thrive and generate qualified leads, you need a solid social media marketing plan in place. What are your content marketing goals or aspirations, and how do they align with your business objectives? And for a good reason.

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