Hubspot Marketing

MARCH 18, 2025

Let me share something I've had to explain countless times as an inclusive marketing consultant: inclusive marketing isnt about reinventing the wheel its about making what youre already doing work harder for you. Rather, effective inclusive marketing requires you to choose which identities you want to welcome.

Marketing

Hubspot Marketing

MARCH 17, 2025

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business. 5 Inclusive Email Marketing Strategies 1. Youll reach a lot more people that way.

Email Marketing

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing

SmartBrief - Marketing

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health

Hubspot Marketing

NOVEMBER 13, 2024

I’m an inclusive marketing strategist and run an inclusive marketing consultancy. Examples of Inclusive Ecommerce Websites Here are eight examples of ecommerce websites that have done a good job of designing for the needs of consumers with specific underrepresented and underserved identities.

eCommerce

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. When I work with clients on this, we often do it in the context of revisiting and revising their mission, vision, and brand values, to make them more inclusive.

Communications

Hubspot Marketing

SEPTEMBER 20, 2024

As an inclusive marketing strategist and consultant and founder of Thompson Media Group , I often remind my clients that some people may have different aspects of their identity. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Here in the U.S.,

Customer

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketing

Hubspot Marketing

JULY 19, 2024

I’ve been an inclusive marketing strategist and consultant for seven years. In this episode of the Inclusion & Marketing podcast, I do a deep dive into factors that influence your customers’ success and conversions that you should be aware of so you can fix them.

Customer

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing

Martech

JULY 15, 2025

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. However, our research shows that a better ranking in Google may lead to inclusion in AI Overviews.

Transform

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated.

eCommerce

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management

illumin

JUNE 6, 2025

A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. According to a company spokesperson, less than 1% of shareholders supported a proposal to roll back these initiatives, as reported by Marketing Daily.

Gen Z

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Transform

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. This diversity enables marketers to approach challenges with a multifaceted perspective. 2025 Focus : Double down on ethical marketing practices and make excellence a non-negotiable standard.

CMO

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Enter email marketing. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing

Search Engine Land

JULY 22, 2024

There’s also good news that will make your life easier as a marketer. Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Get the newsletter search marketers rely on. Guaranteed inclusions in specific listicles and ad space in them. Processing.

SEO

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity. million daily.

Transform

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Gen Z

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. Below are our takeaways about this new tool and its implications for digital marketing. However, for marketers, two key distinctions stand out: Citations.

User-Generated

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z

Hubspot Marketing

JANUARY 23, 2025

Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. Novoselsky says the current push model approach to marketing is a little too aggressive for Gen Z consumers. Yeah, I'm not reading all that.

Gen Z

Martech

JANUARY 7, 2025

Lets use a marketing automation platform as an example. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms. Some LLMs (and we expect more to move in this direction) are multimedia-focused.

SEO

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies.

User-Generated

Sprout Social

JULY 3, 2025

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. Regarding trends, sustainability, inclusivity and realness are big. APAC recommends that Australian marketers are careful to discern fads from lasting trends. million Australian users by 2029.

Fashion

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. Enhanced advertising opportunities Marketers can leverage these new search capabilities to create more targeted, relevant ad experiences for users in several ways.

Advertising

Martech

NOVEMBER 27, 2024

McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. Go-to-market (GTM) teams play a key role in delivering value to their organizations.

Transform

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. If you need something to compare their work to, check out Sprouts examples of influencer marketing campaigns. But what separates a perfect brand pitch from a bad one?

Branding

Martech

JANUARY 13, 2025

Diversity and inclusion in marketing can improve business outcomes. Dig deeper: By the numbers: Diversity and inclusion are good business Martech teams can take on many different roles, from evaluating platforms to coordinating work across multiple workstreams. The roles a team plays may vary from project to project.

Management

Spiralytics

JANUARY 20, 2025

Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. Because inclusivity sells.

Advertising

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. HTML formatting doesnt seem to matter: There is no correlation between basic HTML elements and inclusion in AI Overviews.

Transform

Hubspot Marketing

MAY 5, 2025

Email is the only marketing channel that offers an equal playing field for all marketers , says Jay Schwedelson. With email marketing, your brands message has just as much chance of being viewed as Apples, or Googles, or [fill in your favorite big brand here]. Hes recognized as one of the foremost experts in email marketing.

Thought Leadership

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer Marketing

illumin

FEBRUARY 12, 2025

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025.

Customer loyalty