Hubspot Marketing

JUNE 22, 2022

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, teens who are unsatisfied with their lives are more negatively impacted by Instagram.

Non-Profit 119

Non-Profit Marketing Marketers Branding 119

Buffer Marketing

OCTOBER 16, 2023

A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Joy Ofodu Content pillars: Comedy, dating, wellness Joy Ofodu views content creation like running a TV channel, where consistency in themes or 'shows' breeds brand recognition.

Entertainment 123

Entertainment Branding Education Analytics 123

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Social Media Examiner

APRIL 24, 2023

Need to update your Instagram marketing? In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation. In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation.

Marketing 106

Marketing Marketers 106

Hubspot Marketing

FEBRUARY 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. This came a few weeks after the brand offered a collection of football-themed products in its Showstopp’r line.

Fashion 89

Fashion Marketing Marketers Promotion 89

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

JULY 5, 2022

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. What is Linktree on Instagram?

User-Generated 142

User-Generated Analytics eCommerce Place 142

Hubspot Marketing

MARCH 5, 2024

Competitor analysis helps you understand the competitive landscape for your target market. In the example below, you can see the top-ranking results for the topic “Instagram marketing,” based on the results, Adam Erhart and Learn With Shopify may be the current key competitors for this topic.

Education 84

Education Communications SEO Social Media Marketing 84

Buffer Marketing

APRIL 16, 2024

We’d have our store associates do try-on hauls—videos in which they try on a number of items around a particular theme—and store tours, or even just film each other joking around a bit to show the playful, friendly nature of our brand. It’s an opportunity to double dip with our marketing.

Retail 103

Retail Entertainment Promotion Price 103

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Hubspot Marketing

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Marketing 144

Marketing Marketers Health Promotion 144

Many Chat

MAY 6, 2022

Instagram has made some big updates to the platform, shifting more focus on creators who produce original content, as well as driving growth through eCommerce shopping. By using Instagram trends to guide your content strategy. Instagram content strategy is that special sauce that makes your content appealing. A posting schedule.

eCommerce 98

eCommerce Branding Communications Promotion 98

Scoop.it!

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Accidentally Wes Anderson’s Instagram account.

Marketing 85

Marketing Marketers Thought Leadership Entertainment 85

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Instagram bios. For personal brands, I love seeing how creative influencers and content creators get with their Instagram bios. Your website.

Branding 145

Branding SEO Place Social Media Marketing 145

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. The number one most common theme that I see? But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up.

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. It helps people interested in your topics or themes easily find your videos. Let’s dig in.

Branding 86

Branding Fashion Food Transform 86

Sachs Marketing Group

NOVEMBER 15, 2023

Looking for some holiday marketing ideas that will help align your brand with your customers during the holidays? Holiday marketing is essential for businesses aiming to capitalize on the festive season’s sales potential. This guide delves into twelve effective holiday marketing ideas that can elevate your brand and boost sales.

Customer 52

Customer Shipping Shoppers Transform 52

Businesses Grow

JANUARY 2, 2024

Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. How to deal with the existential threat of AI The theme of {grow} has always been the intersection of marketing, strategy, and humanity. This blunt and honest post from January kicked off a major theme of my work in 2023.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing? Let’s discuss why.

Branding 130

Branding Food B2C Health 130

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Hubspot Marketing

JANUARY 24, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. View this post on Instagram A post shared by Pringles (@pringles) PopCorners Breaking Soon PopCorners shared a Breaking Bad-themed teaser, enlisting actor Bryan Cranston.

Advertising 114

Advertising Advertisers Finance Retail 114

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 61

Branding Fashion Food COS 61

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 93

Fashion COS Influencer Marketing Advertising 93

AWeber

DECEMBER 21, 2022

And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Highlight the best of 2022. It’s a win-win!

Customer loyalty 110

Customer loyalty Fashion Marketing Marketers 110

CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. minutes per session on the app—more than double Pinterest and triple the time spent on Instagram. This sets the app apart from Instagram and Snapchat, which people mainly use to post their own content.

Customer 95

Customer Entertainment User-Generated eCommerce 95

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Other social media platforms like Instagram and Facebook have their own algorithms, too.) Have you been creeping the author on Instagram? Ride that wave!

User-Generated 88

User-Generated Law Analytics Entertainment 88

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. View this post on Instagram. View this post on Instagram. Finding on-screen talent.

Social Media Marketing 94

Social Media Marketing User-Generated Analytics Product 94

Buffer Marketing

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  But first, it’s helpful to have a little context on Leap Years before kicking off any special marketing campaigns.

Branding 103

Branding Social Media Marketing Food Marketing Plan 103

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Gen Z 115

Gen Z User-Generated SEO Millennials 115