Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How generative AI/answer engines work. Key benefits of GEO.

User-Generated

Hubspot Marketing

APRIL 7, 2025

Autonomous Agents vs. AI Agents How Autonomous Agents Work Types of Autonomous Agents Autonomous Agent Example Use Cases How to Implement Autonomous Agents For Your Team What is an autonomous agent? An autonomous agent is an AI-powered system designed to complete tasks and make decisions independently to reach a goal.

Customer

Martech

FEBRUARY 3, 2025

The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Instead of just running AI in a basic terminal window, Docker and Open WebUI provide a smooth user interface for managing your models. No cloud dependency : AI runs entirely on your machine.

User-Generated

Search Engine Land

AUGUST 8, 2024

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning.

Gen Z

Martech

DECEMBER 17, 2024

With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. In the 2024 Randstad Enterprise Talent Trends Research report, marketing and creative leaders named their top two challenges as: Increased competition for hard-to-find skills (34%). prompt engineering training).

Management

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers. That's where lead scoring comes in.

Logistics

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years.

Marketers

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Is the lack of GA4 accuracy really holding back your marketing? But how inaccurate is Google Analytics?

Analytics

Customers.ai

JANUARY 6, 2025

Advanced marketers know its no longer about who your customers are its about what they do. Good marketers have moved onto real-time data, behavioral insights, and AI-driven segmentation. Repeat Buyers vs. First-Time Visitors Repeat buyers: Build loyalty with VIP programs or personalized recommendations.

Customer

Marketing Insider Group

MAY 12, 2025

Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time. Use AI-Powered Bidding to Stay Competitive Manual bidding is time-consuming and often ineffective in todays fast-paced ad environment. Your landing page needs to match your ad alignment is key for conversions.

Advertising

illumin

MARCH 27, 2025

Social media giant Meta is expanding its ad capabilities specifically geared towards AI. Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms.

Shoppers

SmartBrief - Marketing

MARCH 10, 2025

If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. Unfortunately, many buyers are learning the hard way that dupes dont always live up to their promises. And AI might just be the most buzzworthy technology weve seen in a long time.

Non-Profit

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics

Litmus

JULY 31, 2024

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. How does Gmail’s Promotions Tab work?

Promotion

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) Building the Perfect Trigger-Based Email Workflow Trigger-based email marketing isnt a one-size-fits-all solution. How Customers.ai

Email Marketing

Welcome Software

JUNE 2, 2025

Ever worry your tech stack looks more like Jenga tower than a finely tuned machine? Your marketing techstack isn't just inefficient. The hidden cost of tech sprawl A 2024 report by Ascend2 shows that 61% of marketers cite ‘cost’ as a major challenge with their current stack. The symptoms are easy to spot. The result?

Transform

Welcome Software

JANUARY 10, 2025

We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. Tools like a visual editor empower marketing to execute changes directly on the website and respond quicker to the content needs of your customers.

Management

Businesses Grow

JULY 7, 2025

He fed my blog posts, podcast transcripts, and personality quirks into an AI and created a “MarkBot” – a digital twin that thinks like me, writes like me, and probably knows my coffee order. but felt a twinge of alarm – had my decades of freely shared content inadvertently been turned into someone else’s personal AI muse?

Thought Leadership

Orbit Media Studios

JULY 9, 2025

But with AI, we can come close. The trick is to combine clever AI prompts with website screenshots. And then, suddenly, you can ask the AI about the site from their point of view. This is AI conversion optimization, based on gap analysis. So start by giving AI your personas. So start by giving AI your personas.

User-Generated

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results. Recently, competition has heated up even more.

SEO

Lusha

DECEMBER 9, 2024

Inbound vs. Outbound: What’s the Difference? Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Done right, email marketing can be a powerful way to turn leads into happy, paying customers.

CRM

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

Backlinko

MARCH 25, 2025

This includes much lower difficulty (65% vs. 90%). Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. Or providing in-depth tutorials and tool reviews to help the everyday person understand and use AI. Like the successful AI blog Machine Learning Mastery.

Real Estate

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. Let’s dive into the best Omnisend alternatives on the market right now. (TL;DR) 5 (1000+ reviews) SendGrid Developer-friendly email API-first architecture Free (paid from $19.5/month)

eCommerce

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Follow the creators your audience engages with and learn what sparks real interaction. Best Time to Post: Get AI-backed recommendations on when to publish for maximum engagement. Start asking: What keeps them up at night professionally?

Thought Leadership

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Ready to find your perfect email marketing match? 5 (1000+ reviews) Mailchimp Small businesses wanting all-in-one marketing Comprehensive marketing tools beyond email Free Plan; Paid from $13/month 4.4/5

Price

Campaign Monitor

MAY 30, 2025

We’ve tested 16 alternatives that offer better value, more intuitive designs, and powerful automation capabilities to help your email marketing truly shine. 5 (1000+ reviews) Mailchimp Small businesses and beginners User-friendly interface with marketing CRM Free (paid from $13/month) 4.4/5 Let’s go. (TL;DR)

CRM

Use Insider

JANUARY 3, 2025

Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. Let’s dive into the best Brevo alternatives on the market today. (TL;DR) 5 (200+ reviews) AWeber Small businesses AI-powered content creation $15/month 4.2/5

eCommerce

Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Orbit Media Studios

FEBRUARY 10, 2025

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. What features do you actually need for your site?

SEO

Exposure Ninja

DECEMBER 12, 2024

But this isn’t just about ChatGPT vs Google. We’re entering an era where AI doesn’t just find information – it interprets, recommends, and sells on your behalf. Google’s AI Overviews are now used by over a billion people worldwide. ChatGPT is crushing Bing’s market share since launch.

Thought Leadership

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. More than search results, Hootsuite Listening shows you relevant conversations in context, including measuring positive vs. negative brand sentiment and the most popular content for your keywords.

Law