Martech

AUGUST 30, 2023

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. Does remote actually work?

Transform 94

Transform Management Communications Advertising 94

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Hubspot Marketing

APRIL 11, 2023

In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it. 64% of marketing leaders say quiet quitting is a reflection of poor work ethic , while one-third view it as setting healthy boundaries.

Management 106

Management Health Marketing Marketers 106

Digital Marketer

NOVEMBER 28, 2022

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer , marketing managers rate their career happiness at 3.1 Further, how could a job that is perfectly suited for remote working still rate so low? Why Marketers Are Unhappy. billion in 2012 to $30.6

Marketing 84

Marketing Marketers Management Health 84

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Succession Management 111

Succession Management Management New Technology Marketing 111

Hubspot Marketing

FEBRUARY 20, 2024

You can turn your email footer into a marketing asset for your company. Usually, when you sign up for an email marketing service , you get a standardized email footer that contains this information by default. This makes it easy for your subscribers to reach you if they have any questions or need support from your team.

Transform 108

Transform Law Energy Email Marketing 108

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Employees and teams – all of us – are keen to show they are willing and get to grips with new methods of communication and working practices. Embracing the changes.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 89

CMO Communications SEO Marketing 89

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Slack/Teams and other messaging apps.

Management 85

Management Marketing Marketers Analytics 85

Neil Patel

MARCH 10, 2021

Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.

Marketing 142

Marketing Marketers Fashion Communications 142

Martech

JULY 8, 2022

Growth Product Manager @ Quorum (U.S. Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 115

User-Generated Market Trends Digital Marketing Market Research 115

Hubspot Marketing

MARCH 1, 2024

You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. A counteroffer letter is a letter, typically an email, that candidates send to a hiring team to negotiate the terms of a job offer. But you aren’t quite satisfied with all of the terms.

Communications 84

Communications Market Research Management Marketing 84

Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. According to a global study from the Workforce Institute , managers impact employees’ mental health (69%) more than doctors (51%) or therapists (41%) – and even the same as a spouse or partner (69%). Get the daily newsletter search marketers rely on. For many marketers, we are always on.

Search Marketers 105

Search Marketers Health Marketing Marketers 105

Digital Marketer

NOVEMBER 17, 2022

Are you looking to build a career in digital marketing ? According to Grab Jobs , digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization.

Digital Marketing 82

Digital Marketing Marketing Marketers Analytics 82

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Hubspot Marketing

AUGUST 8, 2022

Despite studies showing that workers are happier — and more productive — when working from home, the possibility of a full return to the office looms over remote and hybrid workers. In fact, flexibility in working remotely is almost as important as pay: Who’s Still Working Remotely? We did our own consumer research to find out.

Health 103

Health Management Marketing Strategy Product 103

Neil Patel

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Well, one reason is the shift towards remote working and burnout in high-stress industries. It’s official.

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Hubspot Marketing

JANUARY 9, 2023

Now, we’re hearing directly from marketing leaders and getting their thoughts on the phenomenon, courtesy of our Executive Leadership survey of 500+ leaders. What Marketing Leaders Know about Quiet Quitting. What Marketing Leaders Know about Quiet Quitting. What Marketing Leaders Think about Quiet Quitters.

Health 103

Health Marketing Marketers Management 103

Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. Even as some leaders remain reluctant about flexible work models, nine out of ten organizations worldwide plan to combine remote and on-site working. Anyone else?

Health 113

Health Marketing Marketers Social Media Marketing 113

Hubspot Marketing

JANUARY 2, 2023

Many industries are experiencing budget cuts amidst slowed economic growth and inflated pricing — and across all teams, especially hiring, have to rethink their approaches for 2023. Remote and hybrid work isn't going away — it's getting more popular. Hiring managers are looking to optimize their time better when scouting candidates.

Gen Z 115

Gen Z Law Marketing Marketers 115

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.” It’s safe to say that we’re all adjusting to the full-staff remote work set-up that COVID-19 has forced on us. Remote work isn’t a new concept.

Product 158

Product Non-Profit Thought Leadership Energy 158

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. A rise in VP and director-level marketing ops roles.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Hubspot Marketing

APRIL 6, 2020

Yes -- Managers value employees who take initiative and put in extra effort when needed. To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. 6 Tips for Achieving Work-Life Balance. Stefancik shares.

Management 126

Management Marketing Marketers Product 126

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. If you offer blanket praise, it won’t help your team progress or a partner improve. If you offer blanket praise, it won’t help your team progress or a partner improve. Feedback is the fuel that will propel your team.

Marketing 132

Marketing Marketers Communications Management 132

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Again, this doesn’t mean you should take on work you’re not staffed to manage appropriately. Be a partner.

Digital Marketing 103

Digital Marketing Marketing Marketers Price 103

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. The tool also connects international teams with the Fitbit headquarters on a centralized platform that supports WFH and hybrid work models. It helps ensure no team gets left out.”.

Management 117

Management Product Customer Marketing 117

Hubspot Marketing

JANUARY 6, 2023

Whether you're a manager or just a grateful peer, make an effort to give credit. However, this summer, I never felt so uplifted and praised for the hard work I was contributing to my team,” says one incoming HubSpot marketing associate and summer 2022 marketing intern. That's where you come in. Everyone has a job to do.

Management 116

Management Product Communications SEO 116

Sales Force: CMO

AUGUST 1, 2022

If the number of new management books , conferences , and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work. . Flexible work requires a new set of management skills.

Transform 88

Transform Communications Management Education 88

Neil Patel

SEPTEMBER 7, 2020

By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. Rinse and repeat with every possible combination of tools on the market.

Management 144

Management Price Real Estate Communications 144

Rock Content

SEPTEMBER 11, 2020

The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. After all, remote working allows employees to spend less time commuting and more flexibility, leading to improved job satisfaction. Stop being a micro-manager.

Transform 69

Transform Real Estate Energy Communications 69

Buffer Marketing

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Key Performance Indicator 93

Key Performance Indicator Transform Management Energy 93

Search Engine Land

NOVEMBER 9, 2022

Remote work, once rare, became the norm, especially in industries like online marketing which can easily be done remotely. During the peak of the COVID-19 pandemic, as many as 71% of workers were working remotely. That said, many digital marketers already worked remotely. I know many who have done the same.

Product 98

Product Management Digital Marketing SEO 98

Neil Patel

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Project Management.

Analytics 135

Analytics Marketing Marketers Social Media Marketing 135

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. It has evolved into a transformative force, from facilitating remote work to streaming entertainment. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Yet today, cloud computing is ubiquitous.

User-Generated 104

User-Generated Transform Marketing Marketers 104

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

Communications 126

Communications Marketing Marketers Customer Journey 126

Martech

JANUARY 30, 2024

Call in the experts AI-enabled work environments and remote teams are more susceptible to advanced cyberattacks without an on-site tech team. Smaller businesses without strong IT teams are ideal victims, as they lack the tools to prevent and mitigate cyberattacks. HIPAA enters when a certain class of data is at play.

Customer 101

Customer Finance PR CMO 101