Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 97

Email Marketing Marketing Marketers Copywriting 97

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Consumers started demanding that apolitical businesses take on a new level of corporate responsibility.

Social Media Marketing 111

Social Media Marketing Gen Z Health Marketing 111

Neil Patel

MARCH 25, 2023

When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted. If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. So, what is black hat SEO, exactly?

SEO 119

SEO User-Generated Energy Place 119

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic. Who are social media marketers, really? She wants to do the same for others.

Millennials 120

Millennials Education Social Media Marketing Management 120

Use Insider

DECEMBER 6, 2023

High inflation had little impact over the Black Friday weekend According to Nielsen , the same basket of goods costs global consumers 18% more in 2023, compared to 2022. However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands.

Retail 52

Retail eCommerce Shoppers eBook 52

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 129

PR Influencer Marketing Marketing Marketers 129

Hubspot Marketing

JANUARY 19, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community.

Product 105

Product Branding Place Marketing Strategy 105

Neil Patel

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

FEBRUARY 28, 2023

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista , 80% of industry experts integrate some form of AI into their online marketing activities. This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. How does AI work?

Marketing 129

Marketing Marketers Marketing Strategy Customer 129

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 124

Influencer Marketing Affiliate Marketing Marketing Marketers 124

Buffer Marketing

FEBRUARY 27, 2024

Join Adolescent Content’s Storyteller Community #BLKCreatives Best for: Black creators and professionals looking for inspiration and support Cost: $0 #BLKCreatives is unique in that it not only aims to provide Black creators with resources and opportunities but support for their mental health, too.

Gen Z 96

Gen Z Branding Influencer Marketing Fashion 96

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. 53% of them will increase their investment in marketing on TikTok in 2023 and another 36% will keep investing the same amount." Verify your documents.

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 85

Direct Mail Branding Customer Acquisition Advertising 85

Rock Content

JULY 9, 2023

The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy.

Shipping 91

Shipping Copywriting Shoppers Retail 91

Hubspot Marketing

JULY 5, 2022

Should you use Linktree for marketing on Instagram? Should you use Linktree for marketing on Instagram? If you want to leverage the tool in your Instagram strategy, let’s review how to create one in the next section. Select your preferred business plan. Discover how it can help you share multiple high-quality links.

User-Generated 143

User-Generated Analytics eCommerce Place 143

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For a non-alcoholic beverage brand, where I led social strategy, we prioritized messaging for Sober October and Dry January. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Branding 110

Branding Transform Fashion Health 110

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Martech

FEBRUARY 9, 2024

I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and culture. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Transform 111

Transform User-Generated Analytics Branding 111

Sprout Social

APRIL 29, 2024

But sometimes, despite your best efforts, your business might attract negative attention. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. What is a reputation management service?

Management 91

Management Branding PR Food 91

Hubspot Marketing

OCTOBER 6, 2023

Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. of American businesses. (

Finance 106

Finance Food Health Price 106

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing.

Customer 136

Customer Copywriting Marketing Marketers 136

Hubspot Marketing

DECEMBER 30, 2019

billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. compared to 2018.

eCommerce 137

eCommerce Promotion Shoppers Advertising 137

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

AWeber

NOVEMBER 15, 2022

Color psychology can be one of the most powerful tools a marketer can work with. Let’s take a look at how colors can have an impact on your marketing performance. How to use the psychology of color in marketing. If you want to use color psychology in marketing, it helps to understand why it’s important. Meaning of Blue.

Energy 100

Energy Promotion Marketing Marketers 100

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. ’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Starting with strategy.

Transform 138

Transform Thought Leadership Copywriting Marketing 138

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Hubspot Marketing

NOVEMBER 16, 2023

4] By January, consumers can now shop for their own enjoyment and less-so out of gift obligations. Now that you've learned about these key holiday trends, start getting ahead of the Black-Friday buzz by preparing and finalizing your holiday campaigns -- if you haven't already.

Shoppers 104

Shoppers Gen Z Branding Retail 104

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. That’s all a great start.

Education 145

Education Retail Communications Thought Leadership 145

Neil Patel

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now. Start Planning Early. Time moves quickly!

Shoppers 120

Shoppers Retail Digital Marketing Email Marketing 120

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Branding 127

Branding Education Place Product 127

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Finally, use SEO tools to assess how your competitors might craft their own strategy.

SEO 135

SEO User-Generated Shoppers Retail 135

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Ad-Hoc Planned Continuous Learning Why?

Customer 79

Customer Transform User-Generated Retail 79

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Metaverse brand activations: What they look like today.

Real Estate 108

Real Estate Branding Fashion Food 108

Hubspot Marketing

JUNE 6, 2023

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.

User-Generated 91

User-Generated New Technology Place Product 91