Litmus

MAY 3, 2024

Read on for her tips on: Common Outlook issues Coding for mobile Getting started with Dark Mode Common Outlook issues Email marketers are well aware: working with Outlook can be quite… complicated. Make sure meta tags are included Rule number one: remember to include meta tags from the start.

Place 89

Place Email Marketing Marketing Marketers 89

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Don’t Forget About Meta-Tags 3. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.

SEO 90

SEO User-Generated Marketing Marketers 90

Search Engine Land

MARCH 11, 2024

Here’s what your report specifically uncovers: Precise topical gaps: By analyzing title tags, URLs and meta descriptions, your report identifies the primary entities your competitors focus on for each page. Get the daily newsletter search marketers rely on. Title tag: The content of the HTML <title> tag.

SEO 128

SEO eCommerce Digital Marketing Marketing Strategy 128

Lynton Web

APRIL 11, 2024

Including meta descriptions, alt tags for images, and internal links to other relevant pages on your website is also pivotal. Optimize Meta Content and Blog Tags In addition to your blog post's primary content, paying attention to your meta content is crucial.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. We simply need to craft a relevant product title tag.

eCommerce 106

eCommerce Product SEO Copywriting 106

Search Engine Land

NOVEMBER 7, 2023

Most active social channels for SEOs to consider Outside of the obvious “holy trinity of social” – Facebook, X and LinkedIn – there are some new kids on the block that are worthy of your attention, including: Meta-owned Threads. OG tags are also specified further down on the page. And, to a lesser extent, BlueSky Social.

Retail 118

Retail SEO Price Fashion 118

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new “Protecting Businesses” section on the Meta for Business website. What Meta is saying. A new Intellectual Property Reporting Center.

Branding 113

Branding Management Advertising Advertisers 113

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. We’re nothing if not adaptable! It’s YOUR data! Want to try it out?

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Rock Content

APRIL 10, 2024

When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.) It requires marketers to optimize the website’s content for search intent, internal links, URLs, and title tags. Use keyword-rich headings, title tags, and meta descriptions.

SEO 91

SEO Copywriting Branding Product 91

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Meta will then use AI to dynamically show people the best products from their catalog to drive performance, as shown in the image below: More eCommerce ad options. Reminder ads.

Shoppers 85

Shoppers Advertising Advertisers eCommerce 85

Jeff Bullas

FEBRUARY 23, 2023

Analyze your URLs and meta descriptions Your URLs should consist of four or five words that describe the content of the page. Similarly, the meta descriptions must have correct keyword usage and should be attractive. A well-written meta description helps drive users to your website.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Using the news meta keywords tag no longer helped Google understand your news content. Google ignored it the same way they ignore the normal meta keywords tag.

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Hubspot Marketing

APRIL 2, 2024

How to Configure Your Website's Viewport To configure a mobile viewport, all you have to do is add a meta viewport tag to any and all webpages you would like to be mobile-friendly. By setting a width within the tag (which, again, is not required), then any device will render at that specific width. What's with the red text ?

User-Generated 91

User-Generated SEO Place 91

Exposure Ninja

MARCH 7, 2024

They’re also known as Title tags, Meta titles and SEO titles. What is a Meta Description? Meta Descriptions are a longer description that Google uses to describe the page when it’s shown in search results. Page titles and meta descriptions are incredibly important for your website’s SEO campaign.

SEO 52

SEO Price eCommerce Management 52

SocialPilot

MARCH 12, 2024

Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. Meta Business Suite : Using the meta business suite to schedule reels on Instagram is a good option. How to Schedule a Reel With Meta Business Suite? Meta Business Suite only has a scheduling window of 20 minutes to 29 days ahead.

Transform 85

Transform User-Generated Analytics Management 85

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Transform 98

Transform User-Generated Marketing Marketers 98

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. Continue reading →

SEO 130

SEO 130

Neil Patel

AUGUST 26, 2021

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. A great meta description should compel users to click on your page in the search results to learn more. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

SEO 145

SEO Price Product Analytics 145

Buffer Marketing

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

Gen Z 87

Gen Z Affiliate Marketing User-Generated Law 87

Neil Patel

JULY 23, 2021

Case in point: Page title tags. Title tags are one of the cornerstones of SEO. Moz explains , “Title tags are the second most important on-page factor for SEO, after content.”. Moz explains , “Title tags are the second most important on-page factor for SEO, after content.”. That’s where page title tags come in.

SEO 144

SEO Place Branding Communications 144

Search Engine Land

AUGUST 28, 2023

Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. It gave a bunch of tags and they all look pretty good. ” Get the daily newsletter search marketers rely on. ” 3. .”

SEO 98

SEO User-Generated Place Search Marketers 98

Search Engine Land

AUGUST 28, 2023

Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. It gave a bunch of tags and they all look pretty good. ” Get the daily newsletter search marketers rely on. ” 3. .”

SEO 98

SEO User-Generated Place Search Marketers 98

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? Impact on Marketers: Boost your brand by connecting directly with your audience. Via Meta 2. But what about marketers?

Entertainment 77

Entertainment Industry Insights Retail Promotion 77

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions!

Law 100

Law Marketing Marketers Advertising 100

Buffer Marketing

OCTOBER 18, 2023

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. With the introduction of Meta Verified in 2023, accounts no longer have to belong to a notable public figure to get the coveted checkmark.

User-Generated 133

User-Generated Millennials Food Analytics 133

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. The canonical tag is found in the header of a web page. Here are some of the ways it works.

COS 100

COS SEO Health Copywriting 100

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 132

SEO User-Generated Manufacturing Customer Journey 132

Search Engine Land

SEPTEMBER 19, 2023

New site verification method : If you’d rather not display ads on your homepage, this new verification method means you can now just add a meta tag instead of using the AdSense code snippet. Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms. What has Google said?

Advertising 143

Advertising Advertisers Management Search Marketers 143

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Header tag - Code used to designate headings and subheadings from paragraphs. Headings - Section headers on your website that are placed inside of a header tag, such as an H1 or H2. Then, you need an SEO glossary. See canonical ).

SEO 138

SEO Marketing Marketers Advertising 138

Lynton Web

MAY 3, 2023

Google is by far the most popular search engine, making it the typical focus when most marketers are in the process of optimizing. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Title tags In the above image, the tag is the blue text.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Search Engine Land

NOVEMBER 21, 2022

Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. For teens already on the platform, Meta recommends making these changes manually. Get the daily newsletter search marketers rely on. You can also read this announcement from Meta on their blog.

Education 98

Education Search Marketers Branding Marketing 98

Hubspot Marketing

FEBRUARY 22, 2024

Use unique, descriptive meta content. Make sure that Google can easily find out what each page includes using meta content , page titles and meta descriptions. This includes Title tags. Meta descriptions. Include all metadata (title, meta robots, canonical tags, etc.), Use heading tags.

SEO 90

SEO Analytics Branding 90

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 116

SEO User-Generated Manufacturing Customer Journey 116

Search Engine Land

JANUARY 8, 2024

For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief. But it’s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won’t be any additional help afterward.

Advertising 131

Advertising Advertisers Marketing Strategy Search Marketers 131

Search Engine Land

OCTOBER 4, 2023

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. Why we care. It’s much harder to earn FAQ rich results, though not impossible. The comparison also found: “It’s 1.88 About the analysis. It compared an Aug.

Health 129

Health Digital Marketing Marketing Marketers 129

Hubspot Marketing

MAY 24, 2022

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Structured data is how you organize and tag text on your website, and it helps crawlers understand the context of the information on your site pages. Meta tags are crucial for small business SEO.

SEO 112

SEO Advertising Advertisers Place 112

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Branding 137

Branding Logistics Influencer Marketing Affiliate Marketing 137