Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 116

Transform Whitepaper Direct Mail Marketing 116

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. That's where technical skills come in.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Search Engine Land

MARCH 23, 2022

This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer. Please visit Search Engine Land for the full article.

Search Marketers 94

Search Marketers Marketing Marketers 94

Hubspot Marketing

JANUARY 2, 2023

Candidates are entering the new year expecting salaries that can sustain them as best as possible amidst inflation concerns. Recruiters should expect to negotiate between candidates with more than one offer on the table and provide offers that reflect their level of experience, education, and mindset. Problem-solving. Communication.

Gen Z 115

Gen Z Law Marketing Marketers 115

Neil Patel

JULY 23, 2021

What comes to mind when you think of negotiation tactics? Bargaining with a seller in a market? Negotiation Tactics Play a Key Role in Life. It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money. Can negotiation tactics help you grow your business ?

Price 144

Price Manufacturing Communications Product 144

Hubspot Marketing

SEPTEMBER 13, 2022

While the demand is there, one important question remains: is the salary keeping pace? Here, we'll cover the average salary of content creators , what influences the number, and strategies to increase your salary. Content Creator Salary in 2022. What influences the salary of content creators? average annual salary.

Copywriting 95

Copywriting Analytics SEO Branding 95

Businesses Grow

MAY 6, 2024

I have 15 years of blog posts, 12 years of podcast transcripts, and a dozen books about marketing sitting largely unnoticed, gathering pixel dust. Mark Schaefer is the most trusted voice in marketing. Keep going. Gather the assets of the greatest content creators for music, home improvement, fashion, sports. .” Sign me up.

Law 73

Law User-Generated Fashion Education 73

Duct Tape Marketing

OCTOBER 23, 2023

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? This experienced pro is not your everyday marketer. Interested? Let’s dive in!

CMO 72

CMO Transform Manufacturing Marketing 72

Martech

JULY 19, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. Interview edited for length and clarity.)

Direct Mail 96

Direct Mail Outbound Marketing Food Promotion 96

Content Marketing Institute

JANUARY 31, 2019

Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. AnnGynn #marketing Click To Tweet. marketing Click To Tweet.

Content Marketing 82

Content Marketing Key Performance Indicator Finance Copywriting 82

Hubspot Marketing

NOVEMBER 2, 2022

It’s important to know if your expectations correlate with the job market. Analyze the market averages using Indeed or Glassdoor’s salary calculator. You can then gauge the average yearly salary based on your role and location. Remember: Compensation isn’t just salary. Digital Marketing Resume. Image Source.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Martech

DECEMBER 14, 2023

Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Pharmaceutical 87

Pharmaceutical CRM Customer Acquisition Communications 87

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Digital Marketing 102

Digital Marketing Marketing Marketers Price 102

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Transform 88

Transform Marketing Marketers Management 88

Hubspot Marketing

FEBRUARY 27, 2019

Think about things like work-life balance, salary, and what you can envision yourself doing in 5-10 years. Learn how to use LinkedIn for professional networking, business, and marketing. These sites provide you with valuable information on companies, location, industry, salary, qualifications, company reviews, and more.

Education 137

Education Management Communications Promotion 137

Hubspot Marketing

MARCH 6, 2024

Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses. For businesses of all industries and sizes, sending surveys is essential.

Food 94

Food Finance User-Generated Customer 94

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? Every year we select 40 talented marketers to join this career development program and become Champions. My salary has also increased 2.5x

Thought Leadership 87

Thought Leadership Promotion Management Branding 87

Rock Content

MAY 15, 2023

What to Consider When Choosing Between a Freelancer vs. In-House Employee While there’s definitely nothing wrong with hiring full-time in-house help, it’s important for modern marketers to understand that it’s not their only option anymore. And you work with freelancers on a project-by-project basis, so you pay only for the help you need.

Communications 87

Communications Management SEO Marketing 87

Hubspot Marketing

AUGUST 30, 2023

Afterward, include other project management skills relevant to your industry, like construction, IT, marketing, finance, or manufacturing. Aside from differentiating you from other candidates, they can help you seal a role and earn you 16% more salary. Include any project management certifications you have.

Management 97

Management Education Manufacturing Finance 97

Marketing Insider Group

JANUARY 13, 2022

If you make slight adjustments to your sales cadence or adopt a new marketing tagline, you can update your courses accordingly. Don’t just say that you want salespeople to get better at negotiating prices. Say “I want salespeople to build their price negotiation skills and as a result, increase their average contract by 10%.”.

Key Performance Indicator 80

Key Performance Indicator Price Customer Management 80

Rock Content

MARCH 24, 2023

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. A common rule of thumb that most brands use is to spend around 7-10% of the overall revenue on marketing activities.

Digital Marketing 52

Digital Marketing Finance Marketing Marketers 52

Buffer Marketing

JANUARY 25, 2024

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. All of this leads to greater trust.

Finance 129

Finance Place New Markets Shipping 129

Buffer Marketing

JANUARY 25, 2024

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. All of this leads to greater trust.

Finance 128

Finance Place New Markets Shipping 128

Adobe Experience Cloud Blog

APRIL 9, 2014

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), 5) Be a real-time marketer. Her basic take?

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? Every year we select 40 talented marketers to join this career development program and become Champions. My salary has also increased 2.5x

Thought Leadership 48

Thought Leadership Promotion Management Branding 48

Adobe Experience Cloud Blog

JULY 28, 2016

She shared her personal experiences with salary negotiations and told me to value my work and ask for what I believed I was worth, even if it felt like too much. She gave me the courage to ask for the big, scary number during salary negotiations. In fact, one of the best pieces of advice I got came from a female mentor.

Thought Leadership 92

Thought Leadership Promotion Place Product 92

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 Expand your brand voice Omnichannel retail is quickly becoming non-negotiable. While 24/7 support would require full- or part-time salary for multiple support staff working round the clock, chatbots can do this for a monthly subscription fee.

Retail 139

Retail eCommerce Shoppers Customer Journey 139

Buffer Marketing

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work. I take home 100 percent of my profit as my salary. What are some of your most impactful marketing strategies now?

Energy 114

Energy Non-Profit Logistics Price 114

Hootsuite

OCTOBER 20, 2022

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Launch new sales and marketing channels.

Retail 105

Retail Shipping eCommerce Law 105

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Digital marketing.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. GET STARTED FOR FREE What do Social Media Marketing Services Include? Look at how your competitors are floating in the market.

Management 52

Management Price Social Media Marketing Advertising 52

Martech

MAY 17, 2023

Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond better to their skills and qualifications.

Health 86

Health Marketing Marketers Market Research 86

Heidi Cohen

MARCH 21, 2022

Marketing career advice women need but don’t ask for. 30+ women in marketing give job, salary and more insights. The post Marketing Career Advice: Women Tell You How To Triumph appeared first on Heidi Cohen. With research and charts.

Marketing 98

Marketing Marketers 98

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. Are you considering a career in social media ?

Management 96

Management Social Media Marketing Entertainment Marketing Plan 96

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. Most marketers underestimate how good content has to be for a shot at the number 1 spot. Marketers compete against marketers in the search results and try to 1-up each other constantly.

User-Generated 95

User-Generated SEO Analytics Communications 95

Duct Tape Marketing

APRIL 6, 2023

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast , I interview Joey Coleman. 04:04] People talk about this crazy buyer’s and seller’s market.

Customer Journey 88

Customer Journey Non-Profit CRM Place 88

Sprout Social

SEPTEMBER 6, 2022

Salary ranges are impacted by everything from geographic location to years of experience and more. If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. Use this information to set fair expectations and negotiate the pay you deserve. Germany : €47,152.

Management 95

Management Manufacturing Finance Copywriting 95