Martech

FEBRUARY 6, 2024

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition.

Advertising 117

Advertising Advertisers Food Branding 117

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. So does that mean influencer marketing is no longer effective? Marketing Snippets The latest marketing news and strategy insights. Not exactly.

Influencer Marketing 123

Influencer Marketing Social Media Marketing Marketing Marketers 123

Set Up

FEBRUARY 13, 2024

The following are Evan’s favorite ads, in no particular order, with some comments about what works and questions to ask yourself when creating a marketing campaign: Super Bowl Ad #1 - Google Pixel Google’s latest Pixel ad is a great example of how to show off your product’s features while also eliciting an emotional response from the viewer.

Food 72

Food Marketing Marketers Advertising 72

Hubspot Marketing

AUGUST 30, 2023

Women-centered Marketing It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing. Even before audiences knew that the Barbie movie’s plot was about examining the patriarchy, the marketing was clearly geared towards a female audience.

Entertainment 101

Entertainment Marketing Marketers Branding 101

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context? We are sure you know that.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Hubspot Marketing

JULY 26, 2023

Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Ann Handley

FEBRUARY 10, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. The nostalgia for a time when a machine didn’t need anything more than an annual tune-up and a de-sticky-fying to work. And—if you’re old enough—the nostalgia of learning how to type.

Price 157

Price Management Marketing Marketers 157

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! Brand marketing is in! Along with mom jeans, Nintendo, and nostalgia by the bucketload. It can be fun to see what AI will do with a prompt— but it might not be helping your marketing. News headlines Food for thought Litmus Live is almost here!

Email Marketing 84

Email Marketing Food Marketing Marketers 84

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Conclusion.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media Marketing 114

Social Media Marketing Non-Profit User-Generated Transform 114

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation. Pet Marketing for Gen X.

Millennials 98

Millennials Gen Z Food Marketing 98

Businesses Grow

MARCH 16, 2023

As marketers, we better pay attention. On the latest episode of The Marketing Companion podcast, I had help de-coding the brands that are best interacting with Gen Z. Not just content for marketing, content becomes the brand. Alexa, play the latest episode of The Marketing Companion.” And why not? Faux-stalgia!

Gen Z 111

Gen Z Branding Fashion Entertainment 111

SmartBrief - Marketing

JANUARY 29, 2024

For example, Popcorners stoked nostalgia with its “Breaking Bad” spoof, and going early with the popular characters created serious social momentum that boosted the ad’s impact during the game. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Advertising 90

Advertising Advertisers Price Branding 90

Marketing Insider Group

OCTOBER 28, 2020

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to teach us about the world of business and the essential traits needed in order to become a successful marketer. The Truman Show.

Marketing 145

Marketing Marketers Communications Marketing Plan 145

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics. Long-Form Video.

Video Marketing 109

Video Marketing Branding User-Generated Marketing 109

Hubspot Marketing

APRIL 11, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This UGC play touches on an important element of nostalgia for those who played with Barbie dolls as a child. Come on Barbie, let’s go party.

User-Generated 100

User-Generated Advertising Advertisers Product 100

Duct Tape Marketing

OCTOBER 13, 2020

Why Rent Your Marketing When You Should Own It? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with South City Print . In this episode of the Duct Tape Marketing Podcast , I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print.

Direct Mail 80

Direct Mail PR Marketing Marketers 80

illumin

FEBRUARY 13, 2024

Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. Horsedrawn delivery carts bring nostalgia to life in this ad and the hashtag #DeliveringSince1876 ” adds to its shareability. million viewers watching at home.

Entertainment 105

Entertainment Advertising Advertisers Management 105

Set Up

FEBRUARY 16, 2022

Two years into the pandemic, brands decided to go maskless and approach this year’s Super Bowl with humor, celebrities, and, most importantly, nostalgia - a favorite marketing strategy as of late. Blige, 50 Cent, and Eminem, our team knew there was some generational marketing at play.

Millennials 52

Millennials Advertising Advertisers Branding 52

Martech

DECEMBER 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the dividing lines are shifting in digital marketing strategy, and especially in advertising. Some lines are vanishing. Then, a classic movie fan watching E.T.

CMO 111

CMO Digital Marketing Advertising Advertisers 111

Marketing Insider Group

JULY 26, 2021

Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 102

Food Marketing Marketers Millennials 102

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why should you target Gen X in marketing? What is Unique About Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Set Up

NOVEMBER 1, 2022

Like every year, the Sweets and Snacks Industry is an essential player in the spooky season, and, every year, marketers turn up the heat to garner the most attention. The fact consumers want to try something new from time to time should encourage further experimentation and innovation from marketers, especially during the holiday season.

Branding 52

Branding Transform Marketing Strategy Promotion 52

Set Up

JANUARY 25, 2022

This blog was written by Set up ’s Marketing Manager, Madeline Evans. I’m late to the game, but this triggered the thought that every marketer has while watching media: product placement and its evolution and influence on consumers. The Marketing Manager of Coors noted that when Season 3 was released in January, sales also spiked.

Millennials 52

Millennials Fashion Advertising Advertisers 52

Set Up

SEPTEMBER 27, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Marketers are struggling to determine the right balance between internal and external resources.

Food 52

Food eCommerce Branding Marketing 52

Hootsuite

FEBRUARY 13, 2023

Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. Location, location, location TBT is all about nostalgia, and few things tug at the heartstrings quite like remembering the places from our pasts.

Branding 145

Branding Automobile Fashion Copywriting 145

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. Emotional Marketing in General 1.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Gen Z 111

Gen Z Branding Millennials Transform 111

Vertical Response

OCTOBER 16, 2023

The Halloween season is a golden opportunity for email marketers to connect with their audience in a fun and engaging way. In this article, we will delve into the best Halloween marketing practices that will enhance your email campaigns and help you achieve success.

Transform 58

Transform Marketing Marketers Email Marketing 58

AWeber

AUGUST 22, 2022

Cost-effective marketing: Social media marketing can be entirely free or a large-scale campaign – it's up to you to decide how much time and money you want to invest. Nostalgia Design. With experimental typography leading nicely to nostalgia design, you'll notice some graphic design trends for 2022 overlap!

Shoppers 116

Shoppers Health Entertainment Branding 116

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Connecting the university with the nostalgia and transitional feelings of fall targets both prospective students and alumni.

Food 100

Food Marketing Marketers Product 100

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Millennials 52

Millennials Gen Z Food Marketing 52

Sprout Social

FEBRUARY 8, 2023

Freightliner Trucks dives into nostalgia There’s something about human nature that makes nostalgia so enticing. Freightliner Trucks understood the power of nostalgia and had the history to back it up. Manufacturing marketers: don’t pass up this opportunity. But that doesn’t mean your marketing can’t be.

Manufacturing 85

Manufacturing Transform Entertainment Law 85