Businesses Grow

NOVEMBER 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. How do we stay relevant?

Global Marketing 121

Global Marketing Marketing Marketers Communications 121

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 76

Marketing Mix Digital Marketing Marketing Marketers 76

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 125

Customer Acquisition Marketing Marketers Global Marketing 125

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Gen Z 118

Gen Z CRM Marketing Marketers 118

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Source: Nina Butler.

Customer Journey 111

Customer Journey Analytics Marketing Marketers 111

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 92

Education Gen Z eBook Marketing 92

Martech

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. Doppelgänger, an Italian menswear retailer, aims to cultivate an exclusive community among its members through a seamless omnichannel loyalty program.

Customer 118

Customer Non-Profit Customer loyalty Transform 118

Sachs Marketing Group

JULY 8, 2022

On a large scale, digital marketing has not changed much in 2022. Let’s take a look at some of the most bang-for-your-buck digital marketing trends in 2022. When we say, “maximize profit”, we’re talking about digital marketing trends that translate as directly as possible into more leads, and more sales. Just “ google it ”!

Market Trends 100

Market Trends Digital Marketing eCommerce Marketing 100

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Branding 142

Branding Marketing Marketers Communications 142

Search Engine Land

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. Doppelgänger, an Italian menswear retailer, aims to cultivate an exclusive community among its members through a seamless omnichannel loyalty program.

Non-Profit 104

Non-Profit Customer Customer loyalty Transform 104

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 119

Gen Z Entertainment Transform User-Generated 119

Sprout Social

JANUARY 29, 2024

Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

Retail 110

Retail Branding Place Marketing Strategy 110

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. Why Consumers Participate in Online Communities.

Gen Z 105

Gen Z Customer loyalty User-Generated Communications 105

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. I asked Hillary Sparks, Senior Manager of Social Media and External Communications at L.L. At L.L.Bean, the answer was yes.

Health 116

Health PR Branding Customer 116

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 115

Retail Branding User-Generated SEO 115

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 113

Gen Z Entertainment Transform User-Generated 113

Vertical Response

OCTOBER 16, 2023

The Halloween season is a golden opportunity for email marketers to connect with their audience in a fun and engaging way. In this article, we will delve into the best Halloween marketing practices that will enhance your email campaigns and help you achieve success.

Transform 57

Transform Marketing Marketers Email Marketing 57

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 74

Gen Z Health Marketing Marketers 74

Base.ai

JUNE 21, 2023

Community knowledge-sharing I work for Cisco , a respected international brand whose technology powers the internet, helping customers build bridges between goals and realities. Just as Cisco built an inclusive community for customers to learn from each other, Base invites those named to the CMA Top100 to contribute to the CMA community.

Communications 52

Communications Thought Leadership B2C Customer Marketing 52

Buffer Marketing

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

User-Generated 128

User-Generated Branding Analytics Management 128

Set Up

AUGUST 8, 2023

There is an overwhelming amount of knowledge marketers can pull from customer interaction at every moment of the buying cycle. This behavioral information could very well influence the future of a brand’s marketing, products, and overall operations. This understanding helps us discover what our client can uniquely own in the market.

Marketing 52

Marketing Marketers Retail Customer Journey 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

JANUARY 16, 2023

Google’s Video Sites Gain Market Share. 2008: The Flickr community was asked to tag photos to help users search for those pictures and give the Library of Congress a more complete and comprehensive method of organizing those photos. From Search Marketing Expo ( SMX ). Yahoo & Microsoft Execs Meet Again. by Trond Lyngbø.

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Digital Marketer

JANUARY 16, 2023

Why marketing? When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. Marketing skills are in demand in the current jobs market.

Education 76

Education Marketing Marketers Communications 76

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Gen Z 109

Gen Z User-Generated Branding Education 109

Martech

AUGUST 6, 2021

Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the rising cost of marketing and lack of data the nail in the coffin for many. Customer relationship management and community.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Active Community. Let’s begin with customer data platforms.

Customer 81

Customer Price User-Generated Customer loyalty 81

Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 128

Search Marketers Real Estate SEO Marketing 128

Litmus

APRIL 9, 2020

Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing.

Email Marketing 92

Email Marketing Marketing Mix Marketing Marketers 92

Customers.ai

MAY 6, 2022

If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results. What is automated text message marketing?

Marketing 117

Marketing Marketers Retail Customer 117

Base.ai

AUGUST 1, 2023

” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between Advocacy and Community for Customer Marketing Success” was a delightful follow-up to MK’s talk.

Customer Marketing 52

Customer Marketing Customer Management Branding 52

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

DirectMail2.0

DECEMBER 7, 2023

This makes it easy to reach users across all their devices and enables attribution for both online and offline conversions.” is a marketing automation platform that lifts direct mail response rates 23 to 46 percent through omnichannel marketing. is showing how Addressable Geo is truly the future of omnichannel marketing.

Direct Mail 52

Direct Mail Marketing Automation Platform Promotion Advertising 52

Rock Content

SEPTEMBER 5, 2023

Create a community and brand advocates User-generated content does more than help other shoppers make confident, informed buying decisions. It also helps build a culture around your brand and make your followers feel part of a community. Conclusion Ultimately, great content is the cornerstone of any successful SEO strategy.

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 111

Influencer Marketing Analytics Price Marketing 111

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 142

Marketing Marketers SEO CRM 142