Search Engine Land

MARCH 20, 2023

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. In this article, we’ll explore the law of diminishing returns and various factors making paid search even more demanding today. Get the daily newsletter search marketers rely on.

Non-Profit 92

Non-Profit Law Price Advertising 92

Search Engine Land

JUNE 15, 2023

This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education.

Education 104

Education SEO Advertising Advertisers 104

Buffer Marketing

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience.

SEO 107

SEO Analytics User-Generated Price 107

Neil Patel

OCTOBER 27, 2020

The first group go out of their way in search of what they need. It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. A major search engine like Google defines news as “ newly received or noteworthy information, especially about recent or important events.”. What is News?

Communications 145

Communications Branding Place Management 145

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. 2/ Content quality has been critical for a long time in SEO since there are only so many search results users click on. Most marketers underestimate how good content has to be for a shot at the number 1 spot.

User-Generated 95

User-Generated SEO Analytics Communications 95

Content Marketing Institute

MARCH 2, 2018

Does everyone on your team agree with your definition? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. And there’s a healthy search volume around related phrases.

PR 108

PR Content Marketing Video Marketing Marketing 108

Neil Patel

JANUARY 12, 2021

Next on your list would be to market your business. Since branding is crucial today, you need to consider a logo, write your website copy, plan your marketing strategy, and definitely install Google Analytics. I would 100% recommend Bluehost, as it keeps loading time minimal and short. But you aren’t done yet.

User-Generated 142

User-Generated Price Analytics SEO 142

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Orbit Media Studios

APRIL 12, 2023

“This wasn’t built for marketers.” “Why But most marketers waited. The menu on the left was a pile of 100+ reports, some of which gave answers and insights without too much configuring (adding segments, secondary dimensions, advanced filters, etc.). Site search Did the visitor use your site search? Not super fun.

Analytics 90

Analytics Marketing Marketers Health 90

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

User-Generated 81

User-Generated SEO Copywriting Place 81

Search Engine Land

JANUARY 30, 2023

Here’s a good example from a Reader’s Digest listicle of the 100 Best Books of All Time. Half of the top 10 SEO expert columns on Search Engine Land in 2022 were listicles. Get the daily newsletter search marketers rely on. If your list items are steps in a process, organize them in the order needed to complete the task.

Shoppers 94

Shoppers SEO Education Branding 94

Neil Patel

SEPTEMBER 1, 2020

How can I find a top SEO company that doesn’t need ads to rank its website organically? Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO). And that’s not all.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

Rock Content

MAY 31, 2023

In this content, we will teach you how to create your strategy in other countries and conquer unknown markets. Also, the skills you will need to be able to deal with the multiple tasks that will emerge along the way: studying the context; evaluating the types of offers and; learning not to limit yourself to national markets.

SEO 65

SEO Analytics User-Generated Marketing Strategy 65

Digital Marketer

MARCH 2, 2023

How We Aggregate: Hawke Media uses the data from its proprietary marketing technology platform, HawkeAI. HawkeAI aggregates data across 1000s of businesses’ marketing channels and $100’s of millions in annual media spend to compile these data benchmarks. Download PDF Version of the Report Here’s what we found.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Hootsuite

JANUARY 18, 2024

Your social media algorithms use a similar set of rules to Google’s search algorithms, as every digital platform has the same goal: To keep the user using the platform. If you’re stuck on what kind of reel to make, take a look at what your audience is searching for and the search terms Instagram suggests.

SEO 92

SEO User-Generated Entertainment Analytics 92

Exposure Ninja

AUGUST 26, 2022

The Helpful Content Update is a Google search algorithm update that aims to improve the quality of the search results and reduce the volume of “low-quality content” Sounds simple. Get a free review of your marketing and website from our team of digital marketing experts, worth £197. Thin and lacking depth.

Copywriting 115

Copywriting SEO User-Generated Education 115

Search Engine Land

JANUARY 27, 2023

In November, Duy Nguyen from Google’s search quality team expressed the same , while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links. You can’t negatively optimize by definition.

SEO 101

SEO PR Key Performance Indicator Place 101

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. In short, to market successfully on Facebook, you need to use video. What Is Video on Demand (VOD)? With viewers 1.5

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. At the same time, YouTube says says it might never be able to guarantee 100% brand safety. How the YouTube algorithm influences search results.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hootsuite

FEBRUARY 16, 2021

Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Canva has pre-made templates that you can adjust to suit every visual identity, from avant-garde to organic. Organic reach is, yes, still on the decline in 2021.

Analytics 140

Analytics Law Energy Place 140

Neil Patel

OCTOBER 17, 2020

Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. And why not?

Fashion 145

Fashion Entertainment Education Food 145

Content Marketing Institute

AUGUST 30, 2018

More people are making their voices heard when they need to search for something. For brands, this raises an important question: How do you become the default answer for a voice search query? Featured snippets appear prominently in both mobile and voice searches. SSpencer #SEO Click To Tweet. Provide a short and direct answer.

SEO 85

SEO Food Content Marketing Email Marketing 85

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. How to Use WriterAccess Let’s start with a basic definition. Content marketing is critical to business growth, but it can be grueling.

Customer Journey 75

Customer Journey Transform Place eBook 75

Moz

FEBRUARY 7, 2019

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. I'm President and partner of Kick Point , which is a digital marketing agency based way up in Edmonton, Alberta. Come visit sometime. Then the third thing can be attributes.

Place 52

Place SEO Energy Product 52

Neil Patel

DECEMBER 17, 2020

BPM software helps organizations of all sizes streamline operations and minimize waste. 100 percent. Any organization can benefit from implementing BPM software. Thankfully, you can break your search down into three essential goals. Are these markets and use-cases that apply to your business?

Management 131

Management User-Generated Price Finance 131

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. The variety of templates on offer makes it a great choice for social media marketers and bloggers. My pick of the bunch is Jasper, but which will you choose to 10x your content production?

Price 67

Price User-Generated Copywriting SEO 67

Jeff Bullas

MARCH 1, 2023

You’ll be able to use its search box to enter a topic or keyword that you want your hashtag to relate to. You’ll then get a list of hashtags that are connected to your original search. Ingramer Another popular option for hashtag generation and searching is Ingramer. You can search for hashtags using a keyword, photo, or URL.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Price 85

Price Advertising Advertisers Law 85

Rock Content

JANUARY 22, 2021

Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts. The 3 main CMS software on the market. In other words, it would be useless. What is CMS?

Management 83

Management Price Digital Marketing Customer 83

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. How can you use these same tactics in your marketing strategy? Benefits Bar.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Rock Content

DECEMBER 28, 2020

In this content, we will teach you how to create your strategy in other countries and conquer unknown markets. If you are already completely sure that this the way to go, let’s review reasons that will support your decision, like: the desire to grow; becoming competitive; diversifying the market; getting out of a financial crisis.

SEO 72

SEO User-Generated Analytics Marketing Strategy 72

Rock Content

SEPTEMBER 7, 2017

Let’s look at some of the areas that have some of the most commonly debated best practices in content marketing. Of course, creating highly useful content that people find helpful will only work for an organization when the content either gets found (SEO) or gets distributed to the right people. 300 words, no, wait 500 Words!

Marketing Strategy 45

Marketing Strategy Content Marketing Inbound Marketing Marketing 45

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. Take The Marketing Assessment: Marketingassessment.co. Like this show?

Branding 93

Branding B2C Price Education 93

Moz

FEBRUARY 7, 2021

Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Google definitely knows about them, and wants this industry to get listed. Posted by MiriamEllis. How to handle your EV charging station Google My Business listings.

SEO 65

SEO Promotion User-Generated Food 65

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. For instance, check out the ad that came up in my search for “hair plugs”.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106