Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. It started with the pandemic,” said Shai-Lee Spigelman, general manager of Fiverr Pro. “A

Transform 131

Transform Marketing Marketers Digital Marketing 131

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. Skills development. Collaboration.

Key Performance Indicator 115

Key Performance Indicator Copywriting Marketing Marketers 115

Hubspot Marketing

MAY 1, 2024

These include personal and professional development, skill development, salary increases, career advancement, and switches. However, under your overarching goal, you might have smaller, more manageable goals with a specific, actionable framework attached to them to help you reach your biggest goal. Plus, you’ll gain insider knowledge.

Management 109

Management Promotion Thought Leadership Education 109

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It effectively manages that data and empowers its team to use it.”

Communications 123

Communications Marketing Marketers New Technology 123

Martech

MARCH 10, 2023

How would that apply to building a great marketing operations team? The five essential MOps roles The mandate for marketing operations is to improve the efficiency and effectiveness of the marketing department through people, process, technology and data. Marketing Technologist. Marketing Automation Specialist.

Transform 109

Transform Marketing Marketers Marketing Automation Platform 109

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Search Marketers 120

Search Marketers Pharmaceutical Marketing Marketers 120

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team.

Transform 136

Transform CMO Marketing Marketers 136

Businesses Grow

JANUARY 25, 2024

I managed my diagnosis the best I could while hiding it from the workplace for decades because it did not offer me the psychologically safe environment that I required. Over the years, I rose up the ranks to Chief Marketing Officer, still keeping my personal and professional lives separate. And it’s not just the hard skills.

Health 79

Health Gen Z Food Marketing 79

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.

Product Marketing 124

Product Marketing Product Marketing Marketers 124

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Platform 119

Marketing Automation Platform Marketing Marketers B2C 119

Martech

JUNE 1, 2022

Love working with people and numbers? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. Track the status of the programs you manage; prepare and deliver sponsor reporting. Strong written and verbal communication skills.

Succession Management 116

Succession Management Management New Technology Marketing 116

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. That’s down from 42% last year and 58% in 2020.

CMO 98

CMO Marketing Marketers New Technology 98

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Talent Acquisition The job market and economy are ever-changing. People who feel trusted want to do a good job in return.

New Technology 59

New Technology Marketing Marketers Energy 59

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Major challenges. Get MarTech!

Analytics 145

Analytics Customer Journey Marketing Marketers 145

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. But how do you go about this?

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

Hubspot Marketing

NOVEMBER 6, 2023

For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. Turns out, there are some non-technical skills that AI cannot replicate. However, the social media manager won’t just implement the AI-generated strategy as is.

Law 124

Law Automobile Management Communications 124

Digital Marketer

NOVEMBER 28, 2022

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer , marketing managers rate their career happiness at 3.1 Why Marketers Are Unhappy. star rating for marketing management. Marketing Compensation & Revenue. Skill Utilization.

Marketing 84

Marketing Marketers Management Health 84

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. Interview edited for length and clarity.)

Direct Mail 85

Direct Mail Transform eCommerce New Technology 85

Hubspot Marketing

JANUARY 2, 2023

Employer branding will be more people-oriented. Suppose your brand lacks an ethical or people-oriented motivator. Hiring managers should keep hybrid work or work-from-home as an option to attract top talent with varying priorities. Hiring managers are looking to optimize their time better when scouting candidates.

Gen Z 115

Gen Z Law Marketing Marketers 115

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

Transform 84

Transform CMO Marketing Marketers 84

Pam Didner

NOVEMBER 5, 2022

If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! The hiring process can be a drag. Interest Questions.

Management 108

Management Content Marketing Marketing Marketers 108

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

New Markets 137

New Markets SEO Energy Inbound Marketing 137

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Marketing leaders need to cultivate a vision and use it to inspire their team.

Transform 121

Transform Key Performance Indicator Communications Finance 121

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive. .

CMO 98

CMO Marketing Marketers Marketing Mix 98

Martech

MARCH 25, 2024

Dig deeper: How to overcome marketing budget cuts and hiring freezes Be that as it may, for the employed it remains a good time to be a martech professional. Here are the median salaries by role: Senior management $199,653 Director $157,776 Manager $99,510 Staff $89,126 Senior managers make more than twice what staff make.

Promotion 129

Promotion Management Marketing Marketers 129

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

OCTOBER 13, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Marketing 101

Marketing Marketers Management Customer 101

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 122

Price Marketing Marketers Analytics 122

Hubspot Marketing

APRIL 5, 2023

A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. And highlighting relevant skills. But to show originality and stand out, you have to understand what a hiring manager wants.

Finance 140

Finance Logistics Communications Management 140

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. How do you add the “Skills” section to your profile? LinkedIn profiles are the new resumes.

Thought Leadership 107

Thought Leadership Copywriting Education Email Marketing 107

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2

Digital Marketing 115

Digital Marketing Analytics Marketing Marketers 115

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 105

Transform Copywriting CMO Marketing 105

Martech

MARCH 29, 2023

Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. Now you know this is a systemic issue across marketing that requires more than a Band-Aid repair.

Transform 99

Transform Marketing Marketers Management 99

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 93

Marketing Strategy Logistics Direct Mail Marketing 93

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always made sure to engage and respond to people who leave comments.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133