Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

MAY 1, 2024

“So, where do you see yourself five years from now?” When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 101

Management Promotion Thought Leadership Education 101

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. were studying at home due to school closures last March to control the spread of Covid19. Tip 2: Respond to customer needs.

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work.

Content Marketing 114

Content Marketing PR Law CMO 114

Hubspot Marketing

FEBRUARY 16, 2024

Which, unfortunately, resulted in me needing to take a few sick days at work. The “I’m Pretty Sure I Broke a Bone” Email Starting with the example of my broken hip, I asked ChatGPT to write an email to let my boss know I would not be in to work due to a potentially broken bone. Pro tip: Always edit a ChatGPT draft email.

Health 96

Health Product 96

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green Marketing vs. Sustainable Marketing. Sustainable marketing, on the other hand, is a little broader.

Gen Z 140

Gen Z Education Marketing Marketers 140

Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Use productivity apps.

Product 135

Product Energy Food Place 135

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. And it works! All of that hard work and unless someone fills out a form, you have no idea who they are and can’t reach them again.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JANUARY 5, 2024

Read on for a deep dive into content writing and some tips to bring your content writing to the next level. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

APRIL 6, 2020

Have you ever heard the phrase, "If you love your job, you'll never have to work again."? In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. 6 Tips for Achieving Work-Life Balance.

Management 126

Management Marketing Marketers Product 126

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. Study: 80% of Google Home results come from snippets.

Search Marketers 114

Search Marketers Marketing Marketers SEO 114

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 113

Gen Z Branding Millennials Transform 113

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

CRM 103

CRM Whitepaper Marketing Marketers 103

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. 10 Beginner Tips for Pinterest SEO Just getting started? What is Pinterest SEO?

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Hubspot Marketing

FEBRUARY 29, 2024

It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Reduce the amount of clicks required between the home page and checkout.” Talk about a competitive industry. Return policy.

eCommerce 80

eCommerce SEO Shoppers Shipping 80

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Neil Patel

MARCH 24, 2021

Remote work is going from an occasional perk to the norm. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. The Rise in Popularity of Working Remotely. Work at Your Preferred Time.

Law 143

Law Promotion Food Product 143

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). For example, if a marketer at Sprout Coffee Co.

Health 98

Health Industry Insights Branding Market Research 98

Buffer Marketing

MARCH 26, 2024

  So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work.   It’s a frustrating and all-too-common experience for marketers and creators alike. ✨ I’ve been working out consistently for over a decade.

Health 96

Health Social Media Marketing PR Energy 96

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Do pop-up forms work?

Real Estate 144

Real Estate User-Generated Marketing Marketers 144

Hubspot Marketing

JANUARY 3, 2024

Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences. The brands that make humor work know their persona and their audience well enough to know what will make them laugh.

Advertising 118

Advertising Advertisers Food Gen Z 118

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. 28, 2022, to migrate their code from the previous media-based video ads. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender.

Search Marketers 88

Search Marketers Real Estate Retail Marketing 88

Litmus

MARCH 6, 2024

Optimize your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. Fulfill the expectation set by the subject line This tip isn’t just about design. Email design is perfect for showcasing your product or service. I’ll show you how.

Price 98

Price Promotion Product Email Marketing 98

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 57

Branding Fashion Food COS 57

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 99

Branding Gen Z Fashion Food 99

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy.

Price 82

Price Marketing Mix Key Performance Indicator User-Generated 82

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Who do you think they’re going to call?

SEO 110

SEO Education User-Generated Entertainment 110

Search Engine Land

JANUARY 7, 2023

But keyword research is still far from obsolete. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2019: Google was working hard to make the Assistant (and by extension, Home) a transactional platform. Google removes addiction treatment ads from UK search results.

Search Marketers 102

Search Marketers Non-Profit Marketing Marketers 102

Hubspot Marketing

DECEMBER 23, 2022

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it. Top Productivity Blogs. Recommended Read: The 2-minute productivity rule.

Product 131

Product 131

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal.

Video Marketing 130

Video Marketing Education Marketing Marketers 130