Search Engine Land

JUNE 26, 2023

Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “ entities ” within it. Why use entities in schema markup?

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Search Engine Land

OCTOBER 4, 2023

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. As the study suggests, you should continue using FAQ schema and following best practices when it makes sense. Why we care. Interesting findings.

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Hubspot Marketing

JULY 6, 2022

To improve your visibility in search engine results, local business schema could be the tool you need. By including local business schema in the code of your website, search engines like Google, Bing, and Yahoo will be able to better understand your business and rank it higher in search results. What is local business schema?

Food 117

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Hubspot Marketing

FEBRUARY 29, 2024

This data is also referred to as schema markup. Pro tip: Schema markups can also improve the CTR (click-through rate) of your page in the SERP as they organize your product page’s data in a more appealing way to users by presenting them with information they’d want to know right away when shopping. Delivery window.

eCommerce 83

eCommerce SEO Shoppers Shipping 83

Search Engine Land

MARCH 15, 2023

However, deploying schema is challenging. Getting results from schema markup entails deploying and maintaining it correctly amid constant website and content changes. This article will break down the common challenges in schema implementation and how to deploy advanced schema at scale. Pages that do not exist.

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Calvyn Lee Blog

SEPTEMBER 26, 2023

” Implement Schema Markup Schema.org Markup : Use schema markup to provide structured data to search engines. For a web hosting site, you can mark up your content with schema types like Product, Review, and FAQ to enhance search engine results.

Price 130

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Neil Patel

MAY 7, 2021

The good news is schema validation error notifications offer important information you can use to fix your site. What exactly are schema validation errors though, and how do you fix them? ” What Are Schema Validation Errors? ” What Are Schema Validation Errors? What Does a Schema Validation Error Mean?

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Hubspot Marketing

APRIL 20, 2022

Structured data relates to SEO and marketing because it helps search engines understand your content and website. To use it, simply enter your structured data markup code and you’ll get a detailed report. Schema.org checks the syntax of your structured data to ensure it meets standard schema markup requirements.

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Search Engine Land

NOVEMBER 28, 2022

Rich results are a dry and smooth SEO move, with flavors of structured data sprinkled with schema markup alongside sweeter code of JSON-LD. Rich results, schema, and structured data are not the same. There is a difference between rich results, schema markup, and structured data. . Remember yesterday?

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Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. While Bing still has a smaller market share than Google, it remains an important piece of the search engine pie, and it can serve as an important channel for your marketing efforts.

SEO 91

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Search Engine Land

SEPTEMBER 7, 2023

What role does schema markup play in entity SEO? Get the daily newsletter search marketers rely on. Marketers would scour the web, hunting for keywords promising high search volumes and low competition. What role does schema markup play in entity SEO? How do entities affect keyword research?

SEO 140

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Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. To enable rich snippets, you need to add schema markup to your pages. High CTR in PPC Campaigns Can Indicate Issues, Too In some instances, a high CTR can indicate that something is wrong with your paid marketing efforts.

User-Generated 106

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Hubspot Marketing

APRIL 7, 2023

Use FAQ schema markup to provide additional context about your content to search engines. Use ImageObject schema markup to provide additional context about the images to search engines. Ensure these types of Schema are only used on one relevant page on your site,” says Allie Kotula, SEO Director at Terakeet.

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Rock Content

JULY 25, 2023

Take a closer look at everything digital-age marketers should know to dominate the SERPs in 2023 and beyond, conveniently gathered in one place with this on-page SEO checklist. Apply Schema Markup The more Google knows about the type of site you run and each piece of content on it, the more efficient your overall on-page SEO will be.

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Search Engine Land

SEPTEMBER 6, 2023

I am the first generative AI chatbot for search marketers. Schema markup: Implement schema markup on your Contact Us page to provide search engines with structured data about your contact information. I am trained with Search Engine Land content. Here’s something somebody asked me!

SEO 135

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Neil Patel

FEBRUARY 1, 2021

Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. Ahrefs is another all-in-one toolset for SEO that offers many benefits, not the least of which is their in-depth off-page functionality to analyze your competitor’s marketing and content strategies. .

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SMA Marketing

DECEMBER 4, 2023

Transcript: Over the last few weeks, Google has made major changes to structured data markup and some rich features you can earn by implementing structured data correctly within your website. Q&A Markup Changes One of the changes Google has made is within the Q&A markup. Again, it has to do with Perspectives.

Transform 52

Transform SEO 52

Search Engine Land

AUGUST 28, 2023

” “If you use it to generate schema markup, remember, it is just a starting place. So make sure you have someone who knows how to read schema markup to validate that it’s right. ” Get the daily newsletter search marketers rely on. Using generative AI just speeds up the process.”

SEO 98

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Search Engine Land

AUGUST 28, 2023

” “If you use it to generate schema markup, remember, it is just a starting place. So make sure you have someone who knows how to read schema markup to validate that it’s right. ” Get the daily newsletter search marketers rely on. Using generative AI just speeds up the process.”

SEO 97

SEO User-Generated Place Search Marketers 97

Search Engine Land

SEPTEMBER 29, 2023

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test ). However, the holder of Position 1 only uses some breadcrumb markup, whereas the result in Position 2 uses HowTo markup. But let’s go a bit deeper.

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Sachs Marketing Group

MAY 3, 2024

Use structured data, such as schema markup, to help search engines understand your content better. As digital interactions become more conversational and technology evolves towards more intuitive search experiences, incorporating AEO into a traditional SEO strategy can provide a comprehensive approach to digital marketing.

SEO 52

SEO User-Generated Digital Marketing Customer 52

Digital Marketer

JULY 13, 2023

Become A Certified E-Commerce Marketing Master The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Click here So, cut your paid marketing costs, and double down your investment in SEO tools. Because “53.3%

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SMA Marketing

NOVEMBER 25, 2022

One of the most effective ways to do this is by implementing local business schema markup on our websites. In this post, we’ll cover what you need to know about structured data markup as part of your local SEO strategy. Choosing the Right Local Business Schema Type. There are many schema markup types.

Real Estate 52

Real Estate Price Food SEO 52

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . Since all marketers go after Google, Bing has lower competition and a market share of 6.79

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Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

SEO 139

SEO User-Generated Shoppers Retail 139

Neil Patel

FEBRUARY 22, 2023

Additionally, adding schema markup gives Google some context, and when the search engines understand your content, the more likely it’s to feature in rich snippets. With more and more travelers relying on search engines for their trips, optimizing your GMB profile is one of the keys to success in the travel market.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Neil Patel

NOVEMBER 30, 2021

You always hear marketers talking about the distinction between page one and page two in SEO. What Continuous Scrolling Means for Marketers. One of the ways to optimize for continuous scrolling is to make sure you’re doing schema markup well. Here’s everything you need to know about continuous scrolling.

SEO 107

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Search Engine Land

FEBRUARY 23, 2023

AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. However, he warned of schema, “My goodness, you have to watch it.”

SEO 115

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Sachs Marketing Group

NOVEMBER 2, 2023

Apply Product Schema with Reviews Using structured data, or schema markup, for product listings and reviews is a potent way to enhance your product pages for SEO. Include a FAQ Section Supported by Schema A Frequently Asked Questions (FAQ) section on product pages can be a valuable SEO asset.

eCommerce 52

eCommerce Product SEO Shoppers 52

Neil Patel

JULY 14, 2021

For many businesses, local SEO is a fundamental part of digital marketing anyway. Schema markup , also known as structured data, is one such factor. The following markup classifies your contact details page as containing contact information. Google quickly retrieved the figure because of a markup.

SEO 144

SEO Digital Marketing Branding Marketing 144

Rock Content

APRIL 10, 2024

When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.) It requires marketers to optimize the website’s content for search intent, internal links, URLs, and title tags. was their highest-quality source of new business and brand leads.

SEO 91

SEO Copywriting Branding Product 91

Hubspot Marketing

MAY 24, 2022

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. An important factor in ranking your site highly in SERPs is creating a Google-friendly site structure with schema markup and structured data.

SEO 113

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Hubspot Marketing

JUNE 15, 2022

You can do this by using review snippet schema markup. If you’re researching HubSpot’s marketing software and its specific tools, the URL becomes hubspot.com/products/marketing, where. marketing is a slug. Telling Google that /marketing is a product page that gets more specific. Is your schema markup clean?

eCommerce 90

eCommerce SEO Shipping Product 90

Neil Patel

DECEMBER 17, 2020

But one of Google Lens’ most exciting applications for marketers, and the one I’m going to talk about today, has to do with online shopping. Structured Data Markup. However, you’ll need to add some structured data markup to your website. (In Schema.org annotations are the most commonly used markups for SEO.

Product 123

Product Retail SEO Shoppers 123

Search Engine Land

DECEMBER 7, 2023

This data can be loaded into BigQuery as described in the Merchant Center price competitiveness table schema. The Merchant Center price insights table schema outlines how to integrate this data into BigQuery. Collectively, these reports offer a comprehensive view of market trends and competitive positioning. Price updates.

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Search Engine Land

OCTOBER 24, 2023

While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. ” “In other words, no one understood what they did and I could tell they didn’t understand/ know what marketing and digital truly do either.” SUBSCRIBE See terms.

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Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

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