Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

NOVEMBER 15, 2023

In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop. Since its launch, TikTok Shop has been met with mixed reviews. As evidenced by the lack of enthusiasm around Instagram’s failed in-app shopping platform, consumers in the U.S. What does this mean for marketers?

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. However, setbacks like the limited availability of TikTok Shops still have some marketers holding back.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTok Shop is fairly new, having launched in Sept. Below we'll dive into: What is TikTok Shop? (+Key

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 40% of all the respondents 18-44 years old described themselves as video content creators, according to the YouTube Trends Survey mentioned above.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Marketing Insider Group

JULY 26, 2021

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Trend #1: A Hybrid View of Shopping. Trend #2: Craving Convenience.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Transform 116

Transform Whitepaper Direct Mail Marketing 116

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

B2C 119

B2C eCommerce Retail Shoppers 119

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. B2B Trends and Tactics. Better Success with Influencer Marketing. As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022.

B2C 115

B2C Market Trends Marketing Marketers 115

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better. What is social media shopping ?

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Rethinking analytics.

Email Marketing 121

Email Marketing Health Marketing Marketers 121

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Search Engine Land

FEBRUARY 21, 2024

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. In celebration of the season finale on June 21, Deliciously Entertaining will premiere on Amazon Live for a special “shop the show” companion episode. Why video matters.

Entertainment 124

Entertainment Search Marketers Product Branding 124

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 101

Transform PR User-Generated Industry Insights 101

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

OCTOBER 24, 2023

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Counter to the reports of explosive growth at shopping sites (a.k.a., We’re expecting that trend to reverse in the make-or-break ecommerce fourth quarter.

Retail 104

Retail Advertising Advertisers eCommerce 104

Hubspot Marketing

APRIL 19, 2022

The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Hubspot Marketing

NOVEMBER 16, 2023

By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. And finally, by January, consumers become devoted as they continue to shop past peak season. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand?

Shoppers 104

Shoppers Gen Z Branding Retail 104

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Is influencing on its way out?

Influencer Marketing 122

Influencer Marketing Social Media Marketing Marketing Marketers 122

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 121

Transform Shipping Marketing Marketers 121

Hubspot Marketing

APRIL 3, 2023

Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. Gen X and Boomers are shopping through social media more, not just younger gens.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Market Research 90

Market Research Non-Profit Transform Marketing 90

Search Engine Land

SEPTEMBER 12, 2023

Q4 is almost here, along with the holiday shopping season. This increased activity makes it a great time to spot data trends – and quickly test new ideas. Gamification Gamification is an underutilized marketing tool that goes through ups and downs in popularity. This allows you to benefit now and in the coming year.

eCommerce 141

eCommerce PR Marketing Marketers 141

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? The truth is, while marketers find it challenging to understand and engage younger ever-evolving generations, Boomers are the clear outlier. How Boomers’ Shopping Habits are Different. The Top 3 Marketing Channels to Reach Boomers.

Gen Z 89

Gen Z Millennials Retail Marketing 89

Search Engine Land

APRIL 13, 2023

Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Google Marketing Live 2022. Here’s our panel from SMX Advanced 2022: Google Marketing Live 2022: Reactions from the experts.

Marketing 99

Marketing Marketers Digital Marketing Advertising 99

Search Engine Land

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI). Google has launched this new spot for exclusive shopping deals. Get the daily newsletter search marketers rely on.

Shoppers 106

Shoppers Price Retail Place 106

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 125

Content Marketing User-Generated Marketing Marketers 125

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 135

SEO User-Generated Shoppers Retail 135