Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions.

Market Research 85

Market Research Non-Profit Transform Marketing 85

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. One case study to show this was around a large UK-based “deal of the day” ecommerce company named Wowcher. I recently spoke with the brand Care + Giving on how they are utilizing AI to help with their marketing efforts.

User-Generated 125

User-Generated eCommerce Social Media Marketing Copywriting 125

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing 113

Digital Marketing Retail Marketing Marketers 113

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 133

Whitepaper Analytics User-Generated Key Performance Indicator 133

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials User-Generated 95

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Research shows that over 75% of online consumers prefer to shop from websites in their native language. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly.

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Search Engine Land

FEBRUARY 24, 2023

Study: Google Now Displays Rich Answers For 19.45% Of Queries 2015: 19.45% of the 850,000 search queries looked at in the study triggered rich answers. Europeans Taking Sweet Time In Resolving Antitrust Case With Google 2013: Any possibility of swift action in Europe appeared to be fading.

Search Marketers 136

Search Marketers Neuromarketing SEO Marketing 136

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Customer Marketing 121

Customer Marketing Branding Customer User-Generated 121

Neil Patel

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Shoppers 139

Shoppers Transform Marketing Marketers 139

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketing Marketers Price 145

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2

Digital Marketing 115

Digital Marketing Analytics Marketing Marketers 115

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Green Marketing vs. Sustainable Marketing. Have a larger purpose.

Gen Z 140

Gen Z Education Marketing Marketers 140

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Neil Patel

MARCH 3, 2021

You look up to see a Starbucks shop. With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Benefits of Geofencing Marketing. Geofencing May Help With Local Marketing. How can you leverage it?

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash.

Marketing 89

Marketing Marketers User-Generated Education 89

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Non-Profit 144

Non-Profit CRM Marketing Marketers 144

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Study Asks, Can You Trust Google’s Personalized Search Results? Google Earth Adds KML Search Feature 2007: Enabled you to search for Keyhole Markup Language.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. Study: 80% of Google Home results come from snippets.

Search Marketers 125

Search Marketers Marketing Marketers SEO 125

Businesses Grow

OCTOBER 2, 2023

I’ve talked to dozens of writers and marketers and find we generally fall into one of three camps. You’re among the 37% of marketers who’ve adopted generative AI tools at work, but you’re still a little worried about what your future in marketing will look like. Whether we want this or not, our marketing careers will change.

Education 113

Education Marketing Strategy Content Marketing Product 113

Hubspot Marketing

APRIL 19, 2022

The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform.

Market Trends 111

Market Trends Marketing Marketers Affiliate Marketing 111

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 133

Search Marketers Marketing Marketers Retail 133

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Search Engine Land

FEBRUARY 25, 2023

In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines 2018: In a new structure, the Google Shopping business unit bid against other Comparison Shopping Engines in the ad auction to give the competing engines “equal treatment” as mandated in the ruling. increase over 2013.

Search Marketers 121

Search Marketers Marketing Marketers Advertising 121

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Dig deeper: Why strong Google Ads creative is THE priority for advertisers Get the daily newsletter search marketers rely on.

User-Generated 124

User-Generated Transform Advertising Advertisers 124

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Where do we need to customize our reports?

Digital Marketing 117

Digital Marketing Marketing Strategy Gen Z Food 117

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 113

Gen Z Branding Millennials Transform 113