Rock Content

NOVEMBER 21, 2023

According to Bynder’s State of Content Report 2023 , “In 2023, content retains its leading position in the world of marketing…Many companies are struggling to meet the needs of today’s marketplace — including evolving consumer buying habits and their demand for a seamless digital content experience. But what is composable content?

Transform 52

Transform Marketing Marketers Price 52

Search Engine Land

JULY 19, 2023

For sites that use a category or folder structure, the Sitemap tab lets you see a visual map of the structure of the site. Get the daily newsletter search marketers rely on. But for images that are structured around copy, it can be up to 80% accurate. Use the Changes tab to see how much a page has changed over time.

SEO 91

SEO Search Marketers Marketing Marketers 91

Digital Marketer

JANUARY 7, 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Far from it.

Content Marketing 79

Content Marketing Marketing Marketers Law 79

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Marketing Plan 144

Marketing Plan Energy Marketing Marketers 144

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

SEO 92

SEO Marketing Marketers Key Performance Indicator 92

Search Engine Land

SEPTEMBER 7, 2023

In a well-structured content strategy, the keywords you target should naturally fall under the umbrella of your chosen topics. If your site has a scattered topic structure, jumping from one loosely related topic to another (as with ad hoc keyword targeting), Google might find it challenging to decipher your website’s core intent.

SEO 134

SEO User-Generated Transform Place 134

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Digital Marketer

APRIL 1, 2022

Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. It forces product teams to design with the end user in mind. Make A Diagram Of The Story’s Activities And Steps. Key Takeaways.

Customer 74

Customer Product Price Digital Marketing 74

Search Engine Land

MARCH 8, 2023

With a looming recession, every penny invested in marketing must deliver ROI. Misalignment with the wider strategy 17% of marketers reported that their team was not closely aligned with the company’s overall strategy, according to a HubSpot survey. financial performance for CEOs, marketing results for CMOs, etc.).

SEO 89

SEO Customer Acquisition CMO Communications 89

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. It's super important for long-form content to be structured and organized well to maximize readability and engagement.

eBook 97

eBook SEO Branding Education 97

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. Consult with Experts: Talk to your engineers, sales team, or industry consultants for their insights on realistic outcomes. Here’s how your audience insights directly shape your website: Navigation: Structure your website with your key personas in mind.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Chief Martec

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X I picture them in a Venn diagram, with intersections featuring fintech (Commerce + Big Ops), automation (Big Ops + No Code), and creators (No Code + Commerce). Hello, 2022! Or document.write("Hello, 2022!")

Finance 136

Finance B2C Transform User-Generated 136

Sachs Marketing Group

JULY 12, 2023

Using an on-page SEO checklist provides a structured approach to enhancing your website’s visibility and ranking on search engines. It offers a systematic plan for optimizing individual page elements like keywords, title tags, meta descriptions, and content structure. But we use them to better understand the content on the pages.

SEO 52

SEO Fashion Real Estate Industry Insights 52

Hubspot Marketing

JANUARY 31, 2019

Create an employment structure. Your HR department will handle your entire staffing plan — meaning they’ll identify the gaps in your current employee structure and fill them by acquir ing new talent. Your company’s HR team will ensure you have the right people to help you grow your business. Manage employee benefits.

Law 120

Law Health Education Management 120

Duct Tape Marketing

NOVEMBER 23, 2023

Leanne Hughes is an Australian businesswoman, entrepreneur, high-performance business consultant, speaker and facilitator, maximizing team potential by creating influential, contagious work experiences that scale across teams, functions and regions. 06:20] What structure do you recommend for workshops to follow? [07:29]

Energy 70

Energy Transform Manufacturing Communications 70

Jeff Bullas

DECEMBER 7, 2022

According to a 2022 report by McKinsey, African fintech companies have already made significant inroads into the market, with around 2,500 companies, an average penetration of between 3-5% (excluding South Africa), and an estimated revenue of between $4-$6 billion in 2020. This is the lowest-hanging fruit of the African market.

Health 202

Health Non-Profit Food Energy 202

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change?

Content Marketing 87

Content Marketing Non-Profit Marketing Marketers 87

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Orbit generates $7M in annual revenue, supports 48 Orbiteers and their families, all with a 100% content-driven approach to marketing. But blogging was becoming popular.

Thought Leadership 126

Thought Leadership Energy Content Marketing Promotion 126

Marketing Insider Group

AUGUST 13, 2015

The buyer’s journey is a lot like that, and modern B2B enterprise marketers need to add “explorer” to their job description as a result. We marketers like nice, logical step-by-step directions to map out the buying process, but the truth is that our buyers don’t really care about our carefully rendered charts and diagrams of how they buy.

Finance 77

Finance Management Customer Product 77

Search Engine Land

OCTOBER 19, 2023

The overlap between generative AI and modern information retrieval is a circle, not a Venn diagram. Get the daily newsletter search marketers rely on. How Google’s Search Generation Experience works (REALM, RETRO and RARR) The market believes that Google built SGE as a reaction to Bing in early 2023. SUBSCRIBE See terms.

Transform 144

Transform User-Generated SEO B2C 144

Rock Content

DECEMBER 2, 2020

What are the best CMSs on the market? So you and your team have to produce new content pretty much every day. For every new piece of content, you have to rebuild the entire structure and change the infrastructure of your website. To solve those structural and operational problems, the CMS came to be. How to choose a CMS?

Management 72

Management User-Generated SEO Customer Acquisition 72

Martech

MAY 14, 2024

For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. Producing tailored visual content for specific marketing channels, such as hero images for landing pages, banner ads for e-commerce and visuals for email marketing campaigns.

Transform 89

Transform User-Generated Energy Promotion 89

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Think of a Venn diagram in which one circle is your company’s core values and the other is your audience’s passions and desires. Experience the stories of Content Marketing World Sept.

Entertainment 100

Entertainment Content Marketing Branding Customer 100

Orbit Media Studios

NOVEMBER 21, 2022

Keep the masses away and let the marketing team do what they do best. Their users and team — and yours — help fill gaps you can’t. What you’ll get: The information leaders share is typically focused on your organization’s vision, mission, history, market position, and broad organizational goals. Marketing and Sales.

Copywriting 66

Copywriting Logistics Customer Marketing Strategy 66

Moz

JULY 16, 2019

Heather kicked off day two by making a strong case for un-siloing our search teams. When paid, organic, and content teams join forces, they can reach maximum effectiveness. We’re dividing and conquering our organic strategy playbooks across the team [.] Theirs is “Connected brands start with connected teams.”

SEO 46

SEO Retail PR Branding 46

Marketing Insider Group

JUNE 24, 2020

Getting Agile to scale is tricky in any context, and Agile marketing is no different. We’ve seen this struggle manifest in client after client over the years, so AgileSherpas has developed an Agile framework designed to help marketers implement Agile ways of working across multiple teams. 4 Steps to Scaled Agile Marketing.

Marketing 121

Marketing Marketers Transform Shipping 121

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun. Source: Megan Sangha.

Customer 135

Customer Whitepaper Transform Fashion 135

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Hubspot Marketing

AUGUST 28, 2018

The best way to brainstorm, structure, and implement a vision is by visualizing it with mind maps. Using MindGenius, you can structure your ideas in a visually appealing way with an assortment of colors and photos from their built-in image library. Price: Public Plan - Free For 5 Public Diagrams. MindGenius. G2Crowd Rating : 4.6/5.0

Price 139

Price Fashion Place Communications 139

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Advertising 119

Advertising Advertisers Retail New Technology 119

Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. How does the KlientBoost team do it? Baking control and structure into our process so we can produce repeatable, predictable, and reliable results.

Price 145

Price Marketing Plan Place Branding 145

Moz

NOVEMBER 10, 2020

It’s my hope that sharing this article with your team or your boss will help you get the financial allocations you need for automated listings management, plus generous resources for creative reputation management. Location data + reviews = the big picture. Ratings: The most powerful local filter of them all. But then there's the other side.

SEO 64

SEO Food Real Estate Education 64

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. These software companies will only improve in the accuracy of their data outputs.

SEO 54

SEO Price Digital Marketing Product 54

Martech

AUGUST 24, 2023

Is your marketing team overwhelmed by the constant demand for fresh, engaging content? There’s content repurposing and then the processes and automation that make this possible – which blends over into other areas in the marketing and sales ops side of things. Before we move on, let’s clarify something first.

Marketing 96

Marketing Marketers Energy eBook 96

Martech

DECEMBER 15, 2023

This is the first of two articles exploring data silos in marketing. Ultimately, the goal is to highlight the significance of integrated data — the antidote to siloed data — and its role in unlocking the true potential of marketing. How will sales, services and products interact with or use the data that marketing creates?

Finance 104

Finance Management Marketing Marketers 104

CXL

NOVEMBER 15, 2022

In this article, you’ll see eight of the best data visualization examples to inspire your internal and external marketing efforts. Phone brand switching chord diagram 3. A pandemic timeline infographic 4 data visualization examples to impress internal teams 1. Phone brand switching chord diagram.

Analytics 84

Analytics Marketing Marketers User-Generated 84