AWeber

AUGUST 1, 2025

Benefit-driven: "[Specific Benefit] Without [Common Drawback]" Example transformation: Weak: "Marketing Tips" Strong: "5 Marketing Strategies That Increased Our Revenue 40% This Quarter" Writing Scannable Content Newsletter content must accommodate scanning behavior. Structure content for quick comprehension and easy navigation.

Transform

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

Hubspot Marketing

JUNE 4, 2025

In today's hyper-competitive business landscape, community matters more than any marketing tactic or sales strategy because it creates the one thing money cant buy: genuine emotional connection. Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year.

Transform

Hubspot Marketing

FEBRUARY 21, 2025

Lets unpack the seven principles that make CCD tick. The 7 Principles of Conversion-Centered Design What is conversion-centered design ? But, as they say, every house has its foundation, and CCDs consists of seven key principles. The 7 Principles of Conversion-Centered Design 1. Ready to level up? And at the heart of CCD?

eBook

Lusha

DECEMBER 9, 2024

This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Inbound tactics include content marketing (like blogs and videos), SEO (so people find you on Google), social media engagement, and webinars. The B2B sales world is a jungle. You need to build real connections.

Communications

Martech

JUNE 3, 2025

Marketing often walks a fine line between persuasion and manipulation. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. Did marketers get lazy? That’s effective persuasion.

Manufacturing

Hubspot Marketing

MAY 10, 2017

Because changes in the supply and demand of products can result in the scarcity principle coming into play. Because changes in the supply and demand of products can result in the scarcity principle coming into play. 8 Brands That Used the Scarcity Principle to Promote and Sell Products. 1) Snap Inc.

Branding

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ Kath Pay , Marketing Director at cloud.IQ Persuasion Architecture. Emotion Driven Behavior. Social Proof.

eBook

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? Marketers have used the 6 principles of persuasion for decades to influence consumer behavior. Scarcity marketing influences consumer behavior by leveraging people’s natural aversion to loss. Marketers have been studying it for decades.

Place

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Loss aversion, urgency and scarcity These three concepts often get treated as if they are the same. Knowing which approach to use — now, that’s the hard part! That’s a loss aversion mention.

Email Marketing

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Ready to dive into the world of copywriting?

Copywriting

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

eCommerce

Marketing Insider Group

SEPTEMBER 30, 2020

However, before developing marketing strategies and tactics around messaging, it’s helpful to analyze how the human mind processes information through a psychology and neuromarketing lens. A key part of marketing understands how and why your customers act the way they do. What is Marketing Psychology? What’s the desired result?

Neuromarketing

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. The scarcity principle: what it is and why it works.

Content Marketing

Sachs Marketing Group

SEPTEMBER 7, 2022

The gist of the book can be crystalized into its six primary principles of influence – each of these six remains relevant in the field of modern digital marketing and learning to harness all of them can help you improve your conversion rates and gain better revenue. . A Primer on the 6 Principles and Conversion Optimization.

Digital Marketing

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The three core principles I outlined then are just as true today – in fact, even more so. It’s our job as marketers to adapt.

Fashion

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. ” The blocks of information are bound and secured together by cryptographic principles called chains. Why Should You Use Blockchain in Marketing Data Security? The boom of Bitcoin has made blockchain technology a trending topic.

New Technology

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy.

B2C

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. Over 75% of the event marketers polled said email marketing was their preference. That makes event marketing simple, right?

Email Marketing

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” How does the marketing team pivot?

Customer

Quikly

NOVEMBER 21, 2022

They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Marketing Strategy

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

eCommerce

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. Most marketers can identify poor web copy when they see it. It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish. Know your audience. How did I get to know them?

Copywriting

Econsultancy

MAY 23, 2022

The journey customers take via different touch points is often presented as a linear, purely rational process through the marketing funnel, with marketing tactics used accordingly. Businesses are overlooking the value of incorporating behavioural economics when designing the customer experience (CX) of their brand websites.

Retail

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Simply put, neuromarketing is the art and science of leveraging neuroscience principles to understand how consumers think, feel and make purchasing decisions.

Neuromarketing

Duct Tape Marketing

OCTOBER 30, 2014

How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Anand Kansal – Enjoy! . Principle#1: Reciprocity.

Pharmaceutical

Adobe Experience Cloud Blog

JANUARY 7, 2016

Here are the five most important psychology principles for you to know : 1. Try the time tested phrase “XYZ company, who you might be familiar with, was able to realize a 10x increase in marketing revenue.” Our favorite father of modern psychology has been sidelined, with almost all of his theories disproven by science.

Thought Leadership

Neil Patel

AUGUST 25, 2021

If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. Principles ? Why Should You Care About Headlines? Strategies ?.

Affiliate Marketing

Spiralytics

FEBRUARY 21, 2023

As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products.

Gen Z

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. I don’t have the answer yet.

CRM

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Product

Unbounce

JULY 9, 2020

Marketers, copywriters, and salespeople talk about attention all the time. It’s curious, though, because another word that marketers don’t often use is “patience.” Wanna learn how other SaaS marketers use landing pages to connect with customers? “ Attention! “ You’ve heard the word before.

Non-Profit

AWeber

DECEMBER 5, 2022

Create a sense of urgency and scarcity. When writing the copy for your sales email, keep these principles in mind: Be influential and helpful. Communicate like a human and a friend, not an automated marketing robot. After reading this post, you’ll know how to write a sales email that gets opened, gets clicks, and gets sales.

Customer

AWeber

APRIL 4, 2023

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. How do I get them to take action? Humans, in other words.

Copywriting

Hubspot Marketing

JULY 24, 2023

Using that phrase promotes a sense of scarcity and may be just the thing to convert a site visitor who is on the fence about converting. I would even argue that your website can't be successful unless you produce great calls-to-action. The ideal CTA, however, isn't always easy to think of. Try it free for [TIME]. It implies little risk.

User-Generated

Duct Tape Marketing

FEBRUARY 12, 2015

Treat Your Customers Like the RASCLS They Are written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Duct Tape Marketing Consultant Network Member Scott Stern. The 6 Principles of RASCLS.

Customer

Search Engine Land

DECEMBER 14, 2022

Magnetic offers attract your target market and repel everyone else, saving on ad spend and driving up conversion rates. When I’m helping marketers struggling with conversion volume and rates, I’ll ask them what their offer is. . But if we’re marketing to Doug, who hates skin care, we won’t get the sale. .

Price