Digital Marketer

JULY 15, 2022

Knowing how to stay up to date with TikTok trends has helped me tremendously as a business coach, and I recommend this to all female coaches. Additionally, Tiktok is a world of trends; there is always some new sound, filters, and fun features that create the craze and make the app fun. begin their viral journey there.

Analytics 89

Analytics Digital Marketing Branding Social Media Marketing 89

Digital Marketer

SEPTEMBER 9, 2022

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance. On TikTok, trends are never-ending because users love them and look forward to making content around them. Launch a trend/hashtag.

Customer 81

Customer Fashion Branding Product 81

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends.

Market Trends 257

Market Trends Video Marketing Transform Marketing 257

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

TechWyse

JANUARY 31, 2023

In the world of marketing, there were many interesting trends and updates worth putting on people’s radars. From post-holiday sales strategies to ChatGPT updates, here’s what happened this month in marketing. From post-holiday sales strategies to ChatGPT updates, here’s what happened this month in marketing.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Buffer Marketing

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Product 88

Product PR Retail Influencer Marketing 88

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 132

SEO Gen Z User-Generated Entertainment 132

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Businesses Grow

MAY 20, 2024

Yes, there is a most important word in marketing! The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market. The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market.

Shipping 117

Shipping Non-Profit Price Marketing 117

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A caviar what now?

Gen Z 105

Gen Z Millennials Food Global Marketing 105

Hubspot Marketing

NOVEMBER 15, 2023

Sales Fatigue Is on the Rise While advertising and sponsored content are nothing new on social media, users are feeling sold to more than ever, especially on TikTok. In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop. Since its launch, TikTok Shop has been met with mixed reviews.

Non-Profit 141

Non-Profit User-Generated Law Entertainment 141

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 85

Shipping Logistics User-Generated Social Media Marketing 85

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 116

eCommerce Marketing Marketers Influencer Marketing 116

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content. CapCut is owned by ByteDance, the parent company of TikTok.

Gen Z 107

Gen Z Market Trends Email Marketing Branding 107

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. What TikTok is saying?

User-Generated 116

User-Generated Advertising Advertisers Branding 116

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 128

Real Estate User-Generated Fashion Food 128

Buffer Marketing

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Product 52

Product PR Retail Influencer Marketing 52

Businesses Grow

JANUARY 8, 2024

They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! Marketing speed This is the year for video! A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Image Source.

Market Trends 132

Market Trends Gen Z Non-Profit User-Generated 132

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 134

Influencer Marketing Whitepaper User-Generated Marketing 134

Buffer Marketing

MAY 15, 2024

When you film a great video for TikTok, you might naturally want to cross-post it to other platforms – maybe YouTube Shorts or Instagram Reels. What is a TikTok watermark? A TikTok watermark is the superimposed, bouncy TikTok logo with the username of the original creator placed on TikTok videos.

Place 96

Place Social Media Marketing Marketing Marketers 96

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 120

Real Estate User-Generated Fashion Food 120

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance.

Advertising 127

Advertising Advertisers Gen Z eCommerce 127

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 93

Gen Z User-Generated Entertainment Millennials 93

Hubspot Marketing

JANUARY 29, 2024

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024.

Gen Z 112

Gen Z User-Generated Education Food 112

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, TikTok consumers are generally more interested in lighter topics such as celebrities and music.

Branding 97

Branding Gen Z Fashion Food 97

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 106

Video Marketing Advertising Advertisers Entertainment 106

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 109

Influencer Marketing Health Transform Marketing 109

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Not exactly.

Influencer Marketing 127

Influencer Marketing Social Media Marketing Marketing Marketers 127

Hubspot Marketing

AUGUST 29, 2022

Are you finally giving TikTok a shot? While some can apply to any social media platform, most are specific to TikTok and its audience. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. There’s another trend coming right around the corner.

Energy 131

Energy Marketing Marketers Promotion 131

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. TikTok boasted 1.2

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers.

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging.

Branding 100

Branding Analytics Management Customer 100