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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

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What are the Top 20 Industries Implementing Account-Based Marketing?

Aspiration Marketing

In today's B2B landscape, traditional marketing approaches often struggle to cut through the noise. Enter Account-Based Marketing (ABM): a strategic, laser-focused technique that prioritizes building relationships with high-value accounts. But is ABM right for your industry?

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What is Content Marketing, and Why Does It Matter?

Aspiration Marketing

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Enter content marketing. It's a frustrating experience, one that countless consumers face daily. Consumers are no longer passive recipients of messages; they are active seekers of information and value.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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How wisdom makes AI more effective in marketing

Martech

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

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