Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

MAY 27, 2022

We’ll also see examples of brands that have used some of these tactics. Whether through engaging posts on Facebook, Reels on Instagram, or Tweets on Twitter, brands can develop a personality that resonates with consumers and form a personal connection with their audience. How much does the typical PR campaign cost?

PR 138

PR Transform Communications Price 138

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Food 145

Food User-Generated Social Media Marketing Marketing 145

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign?

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Gen Z 114

Gen Z Branding Law Transform 114

Hootsuite

JULY 19, 2023

Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. After that, you’ll see breakdowns of platform-specific advice for using hashtags to the best of your ability.

Real Estate 81

Real Estate User-Generated Law Branding 81

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. Where Is Twitter Advanced Search Located on the App?

User-Generated 54

User-Generated PR Branding Product 54

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Promotion 125

Promotion User-Generated Advertising Advertisers 125

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

APRIL 26, 2023

From there, we’ll share the top tools already on the market. Aside from your website, there are several places to feature these collections, including email marketing and digital screens at live events. Of course, you could do these things yourself by combing through hashtags and mentions to create a collection.

User-Generated 113

User-Generated Price Analytics Place 113

Neil Patel

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. But, Twitter isn’t a ghost town. Participating on Twitter is a lot more fruitful than you think. I regularly tweet and use my Twitter account to promote my blog posts and other content. Why Twitter Followers Matter.

Promotion 137

Promotion Price Influencer Marketing Place 137

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

User-Generated 134

User-Generated eCommerce Shoppers Promotion 134

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Digital Marketer

JUNE 17, 2022

There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is quickly becoming one of the most important social media channels for businesses.

Marketing 78

Marketing Marketers Branding Food 78

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag? Hashtag basics.

User-Generated 145

User-Generated Food Health Branding 145

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation.

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

Branding 127

Branding Transform Thought Leadership Advertising 127

Hubspot Marketing

JUNE 21, 2022

Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they're a powerhouse for engagement, visibility, and discoverability. Even if you aren't running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. What are TikTok hashtags?

Entertainment 126

Entertainment Fashion Food Branding 126

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hubspot Marketing

SEPTEMBER 22, 2022

It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more.

User-Generated 121

User-Generated Inbound Marketing Marketing Marketers 121

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them. What is a reputation management service?

Management 90

Management Branding PR Food 90

CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. Its For You Page (“FYP”), TikTok’s version of the home feed on Twitter or Facebook, is an infinite video stream. With over 1.5

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Twitter is ideal for real-time news sharing and commentary.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 142

Marketing Marketers SEO CRM 142

Marketing Insider Group

JANUARY 21, 2022

With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Knowing this, it’s important not to take a universal approach to social media marketing. What do their marketing campaigns entail?

Social Media Marketing 126

Social Media Marketing Entertainment Analytics Industry Insights 126

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. .

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Branding 145

Branding Automobile Fashion Copywriting 145

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117