Search Engine Land

SEPTEMBER 28, 2023

What to do when your PPC campaigns perform poorly When your account starts performing poorly, you need to take swift action. When things go south unexpectedly, our first step is to investigate internal factors because these are within our control and can often be fixed. Yet, despite the best of intentions, an account can hit the skids.

Promotion 120

Promotion Communications Place Branding 120

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Let’s take a moment to talk about what’s happening now. What marketers should do now The warnings about Google’s account closures came thick and fast before Dec.

Email Marketing 120

Email Marketing eCommerce Management Customer 120

Litmus

NOVEMBER 27, 2023

From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach.

PR 93

PR Email Marketing Communications Management 93

Hubspot Marketing

APRIL 12, 2021

If page load time increases from 1 second to 3 seconds, bounce rate increases 32%. If page load time increases from 1 second to 6 seconds, bounce rate increases by 106%. A high bounce rate hurts your bottom line. Here's what it looks like when I ran an analysis on HubSpot. Image source. Image source.

User-Generated 139

User-Generated SEO Customer 139

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Search Engine Land

NOVEMBER 8, 2023

Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. The fixes are usually fairly simple to employ once you can identify the sticking points. At this point, a menu will pop up for you to select what Event you want to dive into. No, really.

Analytics 118

Analytics Digital Marketing Price Marketing Strategy 118

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. If you calculate the conversion rate for each piece of content, you’ll see a similar curve. A few articles convert visitors at a high rate, while most articles convert few or no visitors. To find out, we need to do a content marketing audit.

SEO 145

SEO Content Marketing Analytics Promotion 145

Litmus

JULY 13, 2021

Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological equivalent to getting a letter marked “return to sender.” What is a hard bounce?

Email Marketing 107

Email Marketing Management Place Marketing 107

Neil Patel

JANUARY 7, 2022

What does optimizing your site look like and how do you go about it? What Is Website Performance? In digital marketing, website performance generally refers to how fast a web page loads and displays content. However, when digital marketers talk about website performance, we’re usually talking about how fast a site loads.

Customer loyalty 130

Customer loyalty SEO eCommerce Digital Marketing 130

Neil Patel

MAY 27, 2021

It’s clear why SEO is a top priority for marketers. In fact, 61 percent say it’s their main focus when it comes to inbound marketing. What Is Technical SEO? For every second that it takes for your web page to load, you’re losing readers and increasing your bounce rate. What Is an SEO Audit?

SEO 145

SEO Analytics Real Estate Inbound Marketing 145

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Digital Marketer

SEPTEMBER 18, 2023

That, my friends, is the puzzle we’re facing in today’s marketing world. That’s the sweet spot we’re aiming for, and that’s exactly what we’re going to explore in this conversation. Want to get certified in Content Marketing? Let’s unpack the limitations of AI-generated content.

Transform 121

Transform User-Generated Marketing Marketers 121

Neil Patel

OCTOBER 27, 2021

What gives? It will tell you what is working and what you need to adjust to stay on track and meet your SEO goals. Without it, you won’t have a clear understanding of where you’re going, what you want to achieve, and measurable ROI. You have a thorough content promotion strategy. Yet, crickets.

SEO 145

SEO Customer Journey Promotion User-Generated 145

SMA Marketing

NOVEMBER 17, 2022

To reach potential customers, small businesses need to focus some of their marketing effort on local search engine optimization (SEO). SEO Strategies for Marketing Local Businesses. Below we list the top SEO strategies for effective local business marketing. Online listings. Local Keywords. Add Keywords to your Website.

Marketing Strategy 52

Marketing Strategy Transform SEO Marketing 52

Hubspot Marketing

APRIL 4, 2022

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm changes.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Search Engine Land

OCTOBER 21, 2022

Fortunately, this issue is also pretty easy to fix. You can (and should) regularly: Simply raise rates at regular intervals for each client. Continue on a “discounted rate” only if they meet your payment terms , like paying for the quarter or annual contract upfront to help your cash flow. And Client C is simply just an a-hole.

Education 133

Education Management Promotion Product 133

Search Engine Land

FEBRUARY 4, 2023

” Curious about what changed? 5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA).

Search Marketers 98

Search Marketers SEO Real Estate Marketing 98

Neil Patel

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. But what’s the average conversion rate across the board?

Non-Profit 108

Non-Profit SEO Customer Product 108

Adobe Experience Cloud Blog

SEPTEMBER 6, 2013

The first and most important rule of marketing is that your market should know who you are. Thankfully, there is a metric that approximates this attribute of a company – Website Bounce Rate. Website Bounce Rate ( more info ). I don’t understand who they are and what they do. Knock Knock. s website.

Thought Leadership 134

Thought Leadership Marketing Marketers Branding 134

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 111

Email Marketing Price User-Generated Health 111

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . What factors affect email deliverability? Send frequency . Email content and format.

Email Marketing 100

Email Marketing Health Communications Promotion 100

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates. In this post, we will talk about: What are KPIs? What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Orbit Media Studios

OCTOBER 17, 2022

If you don’t know the reasons, you won’t know what to do. We’ll show specifically what that looks like in a minute. To see what the little red numbers refer to, check out our guide on how to make a sitemap. Most of the time, the reasons behind the lack of rankings are pretty straightforward. Google ranks web pages.

SEO 141

SEO PR User-Generated Analytics 141

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically.

Thought Leadership 133

Thought Leadership Marketing Marketers User-Generated 133

CXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Duct Tape Marketing

JUNE 4, 2019

Best Practices for Keeping Your Email List Nice and Clean written by John Jantsch read more at Duct Tape Marketing. However, if your marketing emails are getting low engagement, it may start to raise eyebrows with internet service providers (ISPs). Look at Your Bounces. Take a look at your bounce rates.

Email Marketing 77

Email Marketing Customer Journey Place Customer 77

Rock Content

DECEMBER 14, 2023

So, what is B2B SEO? The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Creating buyer personas will help the team understand what drives the decision-making process. You may need to take a deep dive into the sales and marketing data.

SEO 84

SEO Whitepaper B2C eBook 84

Sachs Marketing Group

JULY 22, 2023

What is technical SEO? Not only does it protect sensitive information from potential threats, but it also builds trust among users, leading to higher engagement rates. In this article, we’re sharing a few technical SEO audit checklist points to help you get started. Remember, consistency is key in SEO.

SEO 52

SEO Health Communications Digital Marketing 52

Calvyn Lee Blog

SEPTEMBER 26, 2023

This will help you understand what users are searching for. SEO Optimization : Continuously optimize your content for SEO by updating it with fresh information, improving keyword targeting, and fixing any technical SEO issues. This can lead to longer on-site engagement and lower bounce rates.

Price 130

Price SEO Management Analytics 130

Scoop.it!

JANUARY 19, 2023

But how do you know what the problem is? Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. When is the time to call in the experts?

Real Estate 91

Real Estate SEO Analytics Promotion 91

Backlinko

SEPTEMBER 28, 2023

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

SEO 100

SEO Health Target Market Product 100

Neil Patel

SEPTEMBER 28, 2021

Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The key is to know how to use it properly and what pitfalls to look out for. What Is PHP? Many of us content marketers use WordPress for its simplicity and ease of use. That’s what we want. Most of this is thanks to PHP.

SEO 124

SEO Entertainment Place Content Marketing 124

Sachs Marketing Group

DECEMBER 4, 2023

By optimizing your website and content for search engines, you can attract more targeted traffic, leading to increased customer engagement and higher conversion rates. SEO Can Establish a Foundation for Long-term Success SEO isn’t just a quick fix – it’s a foundational element for long-term business success.

SEO 52

SEO Customer Acquisition Advertising Advertisers 52

Hubspot Marketing

OCTOBER 18, 2023

Table of Contents What is an SEO report? SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report? Now you know what SEO is, but how can you tell you’re doing it right? What are the benefits of an SEO report? You can also run experiments and see what helps you boost your rankings.

SEO 96

SEO Advertising Advertisers User-Generated 96

Search Engine Land

MARCH 28, 2023

Google says if a core update has impacted your site, you “don’t have anything wrong to fix.” What’s really happening with core updates? So you can’t “fix” a core update. What I mean by least imperfect is that we can’t know the countless signals in Google’s algorithm.

SEO 99

SEO Price Management Communications 99

Litmus

SEPTEMBER 27, 2021

In all of our research, we noticed an interesting pattern: Many of the technologies and behaviors that are known to improve deliverability are actually used at higher rates by brands that have been blocklisted than by brands that haven’t been. It’s a checklist for deliverability success and the safeguarding of future email marketing revenue.

Analytics 105

Analytics Email Marketing Management Branding 105

Neil Patel

JUNE 7, 2021

What should your landing page design philosophy be? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. We’re breaking down elements of each brand’s strategy and discovering what brings a sales event to life. How much self-promotion is too much? Why Should You Have Father’s Day Sales?

Shoppers 102

Shoppers Fashion Marketing Marketers 102