Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. Use YouTube description templates. Explain your content.

Millennials 98

Millennials Real Estate SEO Product 98

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

User-Generated 117

User-Generated SEO Video Marketing Promotion 117

Neil Patel

NOVEMBER 11, 2020

Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. What if you could break through the noise and become popular on YouTube? This is the goal of a social media platform.

User-Generated 145

User-Generated Social Media Marketing Customer Analytics 145

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. We edited a sash of alt text onto the alternatively dressed girl below, just to help you picture your awesome costume.

Fashion 145

Fashion Marketing Marketers Transform 145

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Effective content marketing doesn’t just superficially match search intent. Contrast this tone with The SEO Rant! ,

Real Estate 80

Real Estate SEO Communications Fashion 80

Search Engine Land

JUNE 8, 2023

Some of the new places your high-value partners may become top 10 include: Shorts producers Non-review video creators Non-review content publishers Destination sites Shorts producers The new SGE has a feature called Perspectives. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Management 96

Management PR User-Generated Shoppers 96

Hubspot Marketing

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Marketing 144

Marketing Marketers Health Promotion 144

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

JULY 17, 2020

We have seen different Content Marketing strategies coming up during the last decade. channel indication: where the content will be published and shared — the company’s blog, social media, emails, YouTube Channels, etc. .; Does your company need to improve its marketing results? Why companies need one? Be innovative.

Marketing Strategy 72

Marketing Strategy Content Marketing Marketing Marketers 72

SMA Marketing

MARCH 17, 2022

In this video, we will learn about Knowledge Graphs. I'm explaining what knowledge graphs are and why all digital marketers should care about them. Knowledge Graphs have huge implications for SEO, content marketers, and digital marketers across the web. Get 25% off with the code “YOUTUBE”. Sign up at: [link].

User-Generated 98

User-Generated SEO Communications Digital Marketing 98

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form.

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Neil Patel

OCTOBER 27, 2020

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation. But that’s not fair.

Price 145

Price Analytics User-Generated Customer 145

Moz

MAY 10, 2020

As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. If a marketer stumbled across it, they wouldn't learn much. These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle.

SEO 70

SEO CRM PR Analytics 70

Hubspot Marketing

DECEMBER 19, 2023

That's not to mention use cases like customer service, product research, price optimization, marketing, and inventory management. AI] tools help me track market trends, optimize product listings, and adjust pricing strategies dynamically,” Hawke explains. Some tools also show “the best visual attention among the [image] alternatives.”

Price 91

Price Transform User-Generated Market Trends 91

Neil Patel

JANUARY 20, 2021

Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. In the past, your options on Facebook were pretty much posts, videos, and ads. Social media marketing should show your funny or creative side like Nutella. Yes and yes. Here’s why.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Duct Tape Marketing

NOVEMBER 3, 2017

How to Rank Well for Your Brand-Driven Queries in Google written by Guest Post read more at Duct Tape Marketing. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. If you own a startup that is just entering the market, there may be not many people searching for your company yet.

Branding 42

Branding User-Generated Price Management 42

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 127

Market Research Price Marketing Marketers 127

Hootsuite

SEPTEMBER 14, 2020

Facebook ad video creators. Similar alternatives : Pexel , Pixabay. Similar alternatives : Imgur. Similar alternatives : Getty Images , Dreamstime. Similar alternatives : Hemingway Editor. Similar alternatives : Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer.

Energy 145

Energy Analytics Social Media Marketing Advertising 145

Neil Patel

MAY 5, 2021

AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and revise content to fit our desired context and avoid misunderstandings in the online world. Instead, using AI can speed up the writing process and enable marketers to churn out more content for the sales funnel.

Marketing 116

Marketing Marketers Shoppers Content Marketing 116

Hubspot Marketing

APRIL 24, 2023

However, it's a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. How Generative AI Can Fit Into Your Content Strategy, According to Jasper's Head of Enterprise Marketing 1. AI for content ideation.

Marketing Strategy 112

Marketing Strategy Content Marketing Marketing Marketers 112

Hubspot Marketing

DECEMBER 8, 2023

However, SEO folks rely heavily on Ahrefs’ Domain Rating — an altered alternative to Moz’s score. Pitch your guest post directly to a media outlet’s content marketer, or look for the guest post submission form like we have at HubSpot. Every link from YouTube content is “Nofollow.” Both are ranking factors. Image Source 12.

SEO 112

SEO User-Generated Thought Leadership Education 112

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Orbit generates $7M in annual revenue, supports 48 Orbiteers and their families, all with a 100% content-driven approach to marketing. But blogging was becoming popular.

Thought Leadership 128

Thought Leadership Energy Content Marketing Promotion 128

Neil Patel

NOVEMBER 1, 2021

It looks like short-form video content is here to stay. Then came Google’s response to the rising trend: YouTube Shorts. Bite-sized content has been gaining ground for a while now and HubSpot Academy expects to see a trend towards more user-generated content, behind the brands, and explainer/educational videos. YouTube Shorts.

User-Generated 112

User-Generated Education Social Media Marketing Branding 112

Search Engine Land

OCTOBER 23, 2023

“Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. Let’s get to it! Automated vehicle ads were launched.

User-Generated 129

User-Generated Advertising Advertisers Retail 129

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

JANUARY 4, 2024

Marketers Use AI Tools to Save Time 2023 also saw a surge in marketers using AI tools. Take, for instance, an article on alternative data from someone who’s worked in a hedge fund. Take how people search on platforms like YouTube, TikTok, or Reddit. Add visual elements like videos and infographics.

SEO 109

SEO User-Generated Gen Z Place 109

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. I’ve only been in marketing for four years.

SEO 128

SEO Advertising Advertisers Promotion 128

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. The new development will bring affinity, in-market, and demographic audience segments to connected TVs. Ads Editor version 2.0 Advertisers will be able to reuse audiences across campaigns.

Advertising 95

Advertising Advertisers Retail User-Generated 95

Sprout Social

AUGUST 3, 2022

By now, you may have noticed a lot more videos in your Instagram feed. Instagram has doubled down on video —and Reels are the platform’s fastest-growing format. The rise of Reels—bite-sized video posts—is the platform’s response to TikTok’s mega-popular micro videos. Repurpose videos and even photos you already have.

Entertainment 134

Entertainment Transform Education Analytics 134

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Your attitude to work, the way you market your content, and, most importantly, your blog’s look all play a key role.

Content Marketing 142

Content Marketing Marketing Marketers User-Generated 142

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Submit” outperformed both alternatives. Videos: Keep them watching.

Content Marketing 87

Content Marketing Influencer Marketing Marketing Marketers 87

Marketing Insider Group

DECEMBER 22, 2020

Crafting the perfect blog design for success means ensuring each of your posts is illustrated with images and videos to complement the text, provide more visual interest, and make your post more attractive and accessible when scanned quickly. Embedding video in your blog posts can be incredibly valuable too. Video Tips for Bloggers.

Price 139

Price Branding Place Product 139

Rock Content

AUGUST 17, 2020

How can you know which one will help bring the best Digital Marketing results to your business? Another feature of this theme is an alternative tool for uploading logos. The Transcend theme uses HTML5 code to enable the inclusion of videos and image galleries, and CSS3 for dynamic sliders, transitions, and animations.

SEO 72

SEO Food User-Generated Place 72

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

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eBook Promotion User-Generated Inbound Marketing 142