Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. The other way is through search engines.

Branding 92

Branding Gen Z Pharmaceutical Health 92

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Ask for other opinions.

Non-Profit 93

Non-Profit Fashion Health Millennials 93

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 102

Entertainment Gen Z Millennials User-Generated 102

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. As many as 45% of consumers prefer in-store shopping because of the ease of product comparisons, according to the National Retail Federation.

Gen Z 68

Gen Z Millennials Shoppers Retail 68

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Under this same question, learning about a product and its features on social media came in fourth place.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Retail Is Still Relevant, Especially for Older Generations.

Gen Z 110

Gen Z Product Millennials Retail 110

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app. Then, show off your results in beautiful reports.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. totaled $58.6

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) The total revenue of online retail in Asian countries totaled 1.7

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers. They’ve previously targeted Gen X but want to reach a younger audience.

Millennials 124

Millennials Marketing Marketers Marketing Automation Platform 124

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Neil Patel

MARCH 25, 2021

Or, they may just be looking for a convenient place to buy everyday pet supplies. Millennials are the largest pet-owning demographic in the U.S., ” According to a study by online retailer Zulily , 77 percent of millennials prefer to buy certain pet products—toys, accessories, and food—online.

Millennials 129

Millennials Food Shoppers Health 129

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Online retailers have innovated continuously to reduce the instances of shopping cart abandonment and other blockers to completing a purchase transaction.”.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Digital advertising can keep that sale from slipping away.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. A long time coming, now maturing.

Transform 144

Transform Retail Millennials Marketing 144

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture . meccabeauty.

Gen Z 127

Gen Z Transform Retail Entertainment 127

Neil Patel

OCTOBER 6, 2021

Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you.

Branding 116

Branding Millennials Retail Price 116

Marketing Insider Group

SEPTEMBER 14, 2020

However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Statista states, “93% of Millennials have compared online deals using a mobile device.” Jeffbullas ). Optinmonster). Statista ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

AUGUST 11, 2021

David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Cook, EVP, Chief Marketing, & IT Officer at David’s Bridal explained that part of their digital transformation strategy included evaluating the existing operations and systems they had in place. “We

Gen Z 112

Gen Z Transform Millennials Retail 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Digital advertising can keep that sale from slipping away.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketing Marketers 52

Hubspot Marketing

MARCH 22, 2018

IKEA also offers an AR app that lets you place 3D products in your home. 40% of millennials are already using voice search before making an online purchase. Houzz, a home design and interior decorator company, found AR made their consumers 11x more likely to purchase a product, and also kept them in the app 2.7x

eCommerce 145

eCommerce Millennials Shipping Price 145

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers. Gen X: six hours and five minutes. million in 2028.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. Vertical imagery.

Millennials 145

Millennials Fashion Promotion SEO 145

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Beacons are physical gadgets tucked in unobtrusive places (e.g, For example, a retailer could connect a coupon to a QR code in a TV ad with the goal of motivating viewers to scan the code (and make a purchase using the coupon).

Transform 126

Transform Gen Z Shoppers Retail 126

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. Zappos Insights: Online shoe retailer creates educational spin-off.

Education 111

Education Marketing Strategy Branding Energy 111

Litmus

SEPTEMBER 24, 2024

With Black Friday shopping early on shopper’s minds, your email list is a great place to meet prospects where they’re at. The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase between 2.3% Today, retailers are streamlining their approach, choosing substance over flash.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Backlinko

JUNE 15, 2024

Here’s a detailed breakdown of Temu retail sales by quarter over time since Q4 2022: Date Temu Gross Merchandise Value Q4 2022 $275 million Q1 2023 $855 million Q2 2023 $2.7 Source: AllianceBernstein Temu Order Volume Worldwide According to recent data, consumers placed a total of 412.3 In the US, 50.4 billion in 2023. billion and $50.67

Gen Z 75

Gen Z Millennials Retail Fashion 75

Search Engine Land

SEPTEMBER 7, 2023

These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. In 2022, Black Friday online sales totaled over $9.12 Target your ads.

Shipping 129

Shipping Millennials SEO Email Marketing 129