Martech

APRIL 7, 2025

When we got there, the BBQ place was closed. Now we’re looking for “supply-side” direct competitors other all-you-can-eat Japanese BBQ places serving sushi nearby. Our options: All-you-can-eat Japanese BBQ and sushi versus Italian. Italian was too far and my wife wanted sushi, so we chose BBQ.

Customer 106

Customer Food Place Branding 106

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

APRIL 17, 2025

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. Most marketers approach branded search with a healthy dose of skepticism. Processing.

Non-Profit 88

Non-Profit CMO Energy Marketing Mix 88

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

JANUARY 8, 2025

If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Reporting automation Ten years ago, manually running reports in Excel filled with endless VLOOKUP and SUMIF functions was understandable. Today, theres no reason not to have an automated BI setup.

Analytics 109

Analytics eCommerce CRM Retail 109

Martech

MAY 29, 2024

The new demand gen philosophy If you haven’t been close to the conversation, some great points are being made about the flawed strategies that have come to represent the majority of demand generation: The prevalence of lead gen as the main success metric of marketing efforts, feeding near-term dashboards instead of actual revenue outcomes.

Branding 138

Branding Customer Acquisition Thought Leadership Fashion 138

Martech

JANUARY 21, 2025

For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws. Does the platform acknowledge potential risks or does it deflect blame when harm occurs? What to watch for: Companies that prioritize disclaimers over accountability. How does this system promote transparency?

Retail 117

Retail Energy Health Promotion 117

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. Dig deeper: 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB What does recent history say about tariffs, retail spending and ad spend?

Retail 110

Retail Advertisers Advertising Price 110

Martech

APRIL 18, 2025

Pitfall 2: Siloed and underutilized proprietary data science initiatives The marketing team should be the primary target for partnering with data science teams. Yet marketing and data science are often completely disconnected, restricting your ability to leverage your data science investment.

Transform 82

Transform Communications Customer Journey User-Generated 82

Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. Set up CEO + Founder, Joe Koufman , spoke with Joshua Sims Sr. ,

Food 59

Food CMO Transform Thought Leadership 59

Sprout Social

FEBRUARY 26, 2025

Free Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 104

Affiliate Marketing Influencer Marketing Law Finance 104

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. They blend ecommerce convenience with in-store expertise, letting customers try on frames in real life while enjoying digital features like virtual try-ons.

Branding 80

Branding Retail eCommerce Customer loyalty 80

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

it’s just wasting space—or worse yet, it effects the potential customer experience because they may be placed into the wrong track. This will help you identify the best place/time to implement data governance procedures. If the data contains invalid values (e.g., job title, purchasing timeline, etc.),

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. It’s the blood running through marketing’s veins. If you don’t have a data strategy in place, you need to create one—now.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Martech

MAY 13, 2025

My goal is to help marketers understand what happens when they place email at the strategic center of the marketing program to achieve greater audience insights, build loyalty and create the strong connections that will win the battle of the overcrowded inbox.

Promotion 85

Promotion Education Food Email Marketing 85

Search Engine Land

JULY 24, 2024

But also that your ads are not placed that high anymore, which can refer to bidding and budget issues. Issues with the market Market conditions can significantly impact your PPC performance. Market conditions are trickier, so make sure to include non-account information as well. Here’s what to look for.

Communications 96

Communications Market Trends Management Customer Journey 96

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Get A Certificate.

Digital Marketing 119

Digital Marketing Pharmaceutical Real Estate Transform 119

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Get the daily newsletter search marketers rely on.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Adobe Experience Cloud Blog

MARCH 5, 2018

I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Let’s step back for a minute and consider that linear buyer journeys rarely take place. As a final note, buyer journey velocity has tremendous application to account-based marketing.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 21, 2017

If a potential customer is given any reason to think the place they arrive at isn’t as promised, they’ll bail. With this in place, do all you can to boost your conversions, including: Strip the site navigation from your landing pages : Isolate them so that you know precisely where your traffic is coming from.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Martech

JANUARY 12, 2022

The term “declared data” might be a better descriptor, but Khatibloo placed the concept within the tiered hierarchy of first-, second- and third-party data. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. The well-placed question can reap data dividends. We just don’t use it that well.”

CMO 127

CMO eCommerce Shoppers Retail 127

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. Weekly, monthly, and quarterly goals keep us all on our toes.

Transform 174

Transform CRM B2C CMO 174

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. If you are already running social videos, this can be the perfect place to start.

Advertising 109

Advertising Advertisers Performance Marketing SEO 109

Martech

FEBRUARY 13, 2025

As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. Capability in place and delivering. But that confidence often fades by deployment and disappears entirely by renewal. The partner is {insert your reasons here} than expected. There must be a better way.

CRM 68

CRM Price Customer Journey Branding 68

Search Engine Land

APRIL 24, 2024

All figures represent same-client growth and are not meant to officially reflect any specific advertising platform’s performance or the experiences of every advertiser. Tinuiti is a large independent performance marketing firm with over 1,000 employees that manages $4 billion in digital media. About Tinuiti.

Retail 104

Retail Advertisers Advertising Price 104

Bannerflow

MAY 14, 2020

Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The demand for immediate accountability and return-on-investment is visible in quarterly shareholder expectations, through to agile working practices and the rise of so-called “performance” marketing.

Health 98

Health Place Performance Marketing Management 98

Martech

MARCH 21, 2024

Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. The insertion of AI into your marketing operations needs to be a strategic fit rather than a case of jumping on the bandwagon without a clearer plan.

Transform 125

Transform Analytics CMO CRM 125

Duct Tape Marketing

MARCH 17, 2020

How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer.

Partner Marketing 92

Partner Marketing Affiliate Marketing Marketers Marketing 92

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Although mistakes are inevitable, they can be avoided with the right safeguards in place. But that doesn’t mean we’re perfect.

Email Marketing 113

Email Marketing Marketers Marketing Performance Marketing 113

Search Engine Land

AUGUST 10, 2023

But the industry is shifting, and creative is arguably one of the best levers PPC managers have to optimize performance. As a result, performance agencies must adapt quickly and rebalance the scales between art and science. So, how can you prepare your performance marketing team for this change?

Price 87

Price Performance Marketing User-Generated Promotion 87

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketers Marketing Communications 115

Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. How does this impact the SERPs?

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Martech

OCTOBER 4, 2021

When you’re reading through a news outlet, or an ad you hear while streaming music, or your favorite podcast, but it also can be found in less obvious places, like a conversation you overheard in a coffee shop, or a certain brand that you’re seeing everyone wear at the gym.”. It describes its mission as promoting health, wealth and happiness.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 127

Branding Key Performance Indicator Marketers Marketing 127

Adobe Experience Cloud Blog

MAY 22, 2018

Marketing Is at a Crossroads. Our research study revealed two cultures emerging among the organizations we surveyed—those with a marketing-first culture, and those which are legal first. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Law 134

Law Transform Thought Leadership Communications 134