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Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. over 2024 to between $5.42

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How smarter measurement can fix marketing’s performance trap

Martech

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

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3 tips for cutting through the DTC noise with marketing data 

Martech

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

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Are AI tools shaping your intentions more than you realize?

Martech

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Lack of transparency: Similar to how Honey prioritized retailer-preferred discounts without disclosing them, AI tools rarely explain how they weigh outcomes.

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Meta’s AI-powered ad creative: Game-changer or cautionary tale?

SmartBrief - Marketing

As the CEO of a digital marketing firm that works with a wide spectrum of brands — from emerging startups to national retailers — I see the enormous potential in AI-powered ad creative. Final thoughts Meta’s move signals the start of a new era in performance marketing — one that blends machine efficiency with human creativity.