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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight. million members (talk study tips and productivity resources) r/College: 2.9 million members (talk study tips and productivity resources) r/College: 2.9

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Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

Hubspot Marketing

This can lead to a lot of waste and unused products, which is a problem for Gen Z and other sustainability-minded consumers. The downside of trend-based content is that your new followers may not stick around or care about your other content or products. Your audience may perceive you as more relevant and youthful.

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How to protect your brand from AI dupes

Martech

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” From luxury goods to pharmaceuticals, no industry is immune.

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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Pfizer: Patient stories show the realities of life-saving pharmaceuticals Pfizer is one of the worlds leading biopharmaceutical companies, and became more well known for the development of the COVID-19 vaccine. With the production of the vaccine came a tidal wave of misinformation.

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A 2025 Check-Up on the Health + Wellness Industry

Set Up

As Kelly Deen , Chief Commercial Officer at kencko, shared in an interview, customers now expect brands to clearly explain what’s in their products, where ingredients come from, and how things are made. Clarity + Personalization Transparency is no longer optional. If a brand can’t confidently answer those questions, they risk losing trust.

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Why mindset, not just tech, defines AI success in marketing

Martech

While it is valuable to examine productivity gains, this mindset limits AI’s transformational potential. Their strategy didn’t simply layer AI onto broken pharmaceutical processes. ” Novartis similarly transformed its approach across organizational functions. Their efforts yielded : 30% reduction in process times.

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7 Paths to a Successful Startup

Duct Tape Marketing

So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. She wound up building a small investing arm herself, not in the pharmaceutical firm, and then becoming CEO of one of the portfolio companies. Lori Rosenkopf (16:38.293) product or service or process.