Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 119

Branding Gen Z Energy Shoppers 119

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Image Source 5.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 112

Price Real Estate Promotion Food 112

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. How can you foster those connections?

Customer 137

Customer Branding Customer loyalty Transform 137

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 127

Gen Z User-Generated Industry Insights Health 127

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 130

User-Generated Gen Z Transform Promotion 130

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Retailer Temu recently launched an affiliate influencer program. Creators can also easily find products and brands to promote. Plus, youre not limited to social media.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. In fact, email marketing, in general, is. Glossier: UGC A lot of brands invest in user-generated content these days. Its a win-win.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. As Retail Dive notes, “Omnichannel has grown beyond simply connecting online and in-store experiences.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development.

Transform 82

Transform Shoppers Retail User-Generated 82

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”

Health 96

Health Customer Journey User-Generated Marketing 96

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. The goods are then sold to consumers at retail price for a profit. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. B2B ecommerce is a thriving industry.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. For retail brands, social commerce opens up a new pathway to purchase.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Retail 97

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. The challenge?

Retail 111

Retail Shoppers User-Generated Price 111

illumin

JULY 23, 2024

Put simply, AR users can control their presence in the real world; VR users are controlled by the system. In addition, VR users typically require a headset device, but AR can be accessed with a smartphone or other digital devices. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Reactivation and win-back For those who’ve drifted away, it’s not too late.

Management 99

Management Marketing Marketers CRM 99

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

illumin

MARCH 27, 2025

Now, Meta is introducing new tools and placements that can be used with its AI-powered Advantage+ sales campaigns to optimize performance and provide more ad options for users. Shops ads use AI to optimize Advantage+ sales campaigns, targeting users likely to buy via Facebook or Instagram Shops.

Shoppers 66

Shoppers User-Generated Retail Advertisers 66

Sprout Social

FEBRUARY 21, 2024

To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. Anyone who provides a score of zero to six is a “Detractor”, while scores of seven to eight are “Passives” and scores of nine and ten are “Promoters”.

Promotion 128

Promotion Transform Customer Journey Customer loyalty 128

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 81

Branding Gen Z Pharmaceutical Health 81

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. A comprehensive product matrix approach. No need for separate campaigns.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK. Tuesday : 56 p.m.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate 59

Real Estate Transform User-Generated Education 59

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. We want a positive ROI! Their basic plan is $9.99.

Promotion 126

Promotion Finance Analytics User-Generated 126

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Placements.io

User-Generated 73

User-Generated Entertainment CRM Retail 73

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. Here are brands putting the person back in personal technology.

Gen Z 91

Gen Z Branding Retail Entertainment 91

Lynton Web

DECEMBER 16, 2024

This premium add-on for HubSpot users brings all your brands together in one HubSpot portal while creating distinct spaces within your account and maintaining centralized control. Retail and e-commerce companies use Business Units to manage distinct product lines while maintaining unified customer data and cross-selling capabilities.

Branding 98

Branding Manufacturing Management Retail 98

Hubspot Marketing

SEPTEMBER 3, 2024

With potential access to over 3 billion monthly active users , those numbers are nothing to scoff at. generating a lead) tend to cost more than impressions or clicks. Boosted” Posts on Facebook were initially made to your page or timeline as organic content but then promoted to a larger audience using Facebook Ads.

Advertisers 123

Advertisers Advertising Price User-Generated 123

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. The average peak email frequency for major clothing retailers is approximately 6.21 Average email open rates vary by industry, with a general benchmark of 17-28% indicating successful engagement.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate 66

Real Estate Customer Food User-Generated 66