Adobe Experience Cloud Blog

JUNE 8, 2018

And while many appear to have adopted “content marketing” as, at least, one of their new marketing tactics, most of what they do is still push old-fashioned content about the brand and its products at the consumer. Have to read,” for the most part, has its place, but “wanna read” is where it’s at. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

JUNE 25, 2014

At its best, a hashtag can also be the driving force behind your campaign and brand story. A broad hashtag can help organize and group together content, but if you want to tell a specific story or incite a specific consumer action tied to your brand, use a hashtag that is highly relevant to your brand identity or mission.

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Branding 145

Branding Food Automobile Advertisers 145

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. Overall, local searches are growing 50% faster than overall mobile searches.

Branding 145

Branding Retail Real Estate SEO 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. These events left many customers feeling left behind when their favorite brands get acquired, causing distrust and skepticism.

Product 132

Product Branding Place Marketing Strategy 132

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Goal : Maintain your brand. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Hubspot Marketing

APRIL 15, 2025

It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Heres the real question: If your brand isnt showing up when customers are searching, how much business are you losing to competitors? Successful SEO optimization for navigational searches focuses heavily on branding.

Customer Journey 86

Customer Journey SEO Customer Price 86

Hubspot Marketing

JULY 31, 2018

In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Timberland stands out as a helpful brand by offering customers a fun and useful alternative. Taco Bell placed an AR feature on each Locos Tacos box and soda cup for their Doritos shell campaign. AMC Theatres.

Shoppers 145

Shoppers Marketers Marketing Food 145

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. As buyer behavior changes, an influx of technology and best practices follow suit.

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Marketing Insider Group

FEBRUARY 26, 2014

I have already published some of my favorite slideshares and best videos from brands as examples. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. What Would Steve Do?

Shipping 110

Shipping Content Marketing Promotion Place 110

Marketing Insider Group

OCTOBER 21, 2015

These numbers were nearly impossible track down in one place so we did a little math. 2012 to 2014 really built industry momentum. The content marketing software and services industry pulled in an estimated $26.47B in revenue in 2014 , with an overall growth of 13.3% The Content Marketing Investment Build Up. last year.”.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Hubspot Marketing

SEPTEMBER 10, 2018

Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. Your visual strategy needs to be compatible with your brand and target audience — it should be interesting, informative, and contain some element of intrigue, such as humor or hope.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 98

Branding Marketers Marketing Advertisers 98

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Something weirder?

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Many brands repost user-generated content on sites like Instagram. It also place no limit on the amount of times the image can be used.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Sprout Social

AUGUST 16, 2023

You’ve come to the right place. Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014.

Branding 94

Branding Transform User-Generated Food 94

Content Marketing Institute

OCTOBER 30, 2017

A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. This place was designed for sharing. Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” Some might call it a museum.

Branding 87

Branding Manufacturing Content Marketing Place 87

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. It implies that whatever you’re looking for, Amazon is the place to find it.

Branding 110

Branding Automobile Transform Manufacturing 110

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers.

PR 142

PR Communications Copywriting Branding 142

Econsultancy

APRIL 6, 2022

Launched in 2014, the company gives brands the analytics to track and ship stock globally. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

eCommerce 88

eCommerce Branding Logistics Shoppers 88

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. There’s no longer any debate.

Content Marketing 145

Content Marketing B2C Marketers Marketing 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. How much other brands are charging for a specific item? Get them just right and you’re well-placed to increase sales and revenue. Think about it.

Retail 145

Retail Transform Price Manufacturing 145

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. But any brand making a significant investment in email marketing will soon be throwing good money after bad without an optimized, personalized mobile experience. Author: Becky Hirsch Do you hear that? It’s getting louder.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience. ” Well, now – almost 300 years later – brands hold that power in their hands every day.

Customer 76

Customer Transform Entertainment Real Estate 76

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. They were a brand that had built itself on Instagram. It was Instagram first.

Customer 117

Customer Entertainment Food Email Marketing 117

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That’s no small number.

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Marketing Insider Group

SEPTEMBER 19, 2013

Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing? What changes are in store for content marketing in 2014? Or we provide exposure to their personal brand and their own content.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. Knowing who needs your product, in what form to deliver it to them, and how to do it in a way that strengthens the brand are core ingredients of awesome global marketing. Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. Next, choose the platforms that will serve your brand and your sales goals best.

Retail 145

Retail User-Generated SEO CRM 145

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers?

CMO 107

CMO Marketers Marketing Place 107