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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 136
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China leads the world in generative AI use

Martech

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran. filed 6,300 in that same time period.”

Transform 144
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60 social media statistics marketers need to know in 2025

Hootsuite

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Facebook took second place with 28% and YouTube was third with 22%.

Gen Z 110
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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

And you shouldn't be purchasing lists in the first place.) Editor's Note: This post was originally published in August 2014 and has been updated and for freshness, accuracy, and comprehensiveness. Deliverability: Automatically calculates Total Emails Delivered / Total Emails Sent.

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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

In this episode, He explains why his much-anticipated revision of his book: Launch needed a revision in the first place and what makes a product launch truly successful, from the initial idea to post-launch strategies. So as you mentioned earlier, I started developing it in the mid nineties.

Product 91
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. Responsibilities Connect with influential media outlets and journalists to place stories about company news and other initiatives. If you aren't taking business blogging seriously enough, now would be the time.

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Are you really building a personal brand on TikTok?

Businesses Grow

In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. And, as I wrote recently, I believe is always a place for human creativity. At each place setting, there was a little card to give you a fake smile. Here’s one thing that I know people hate: pop-up ads.

Branding 103