Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. Viral YouTube content can reach 100 million views in less than a day Virality still reigns supreme on social media, as any burnt-out social media manager can tell you. 32% of U.S. billion in Q3, and $10.4

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Martech

APRIL 24, 2025

For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms. It’ll scrape Reddit threads, old Glassdoor reviews and that tweet you wish you’d deleted in 2016. Google is your brand manager now.

Branding 99

Branding PR CMO Brand Management 99

Hubspot Marketing

SEPTEMBER 23, 2024

More than a decade later, ducklings dubbed “the Dawn Ducks” are pictured on almost all of Dawn's products and are still featured in advertisements. Throughout the documentary, the veterans describe their time in the military and their struggle to move forward into civilian life while managing their mental health.

Food 111

Food Energy Health Place 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Social media advertising usage statistics. That’s no small number.

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145

Bannerflow

MARCH 29, 2021

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? What is advertising in gaming?

Advertisers 98

Advertisers Advertising Entertainment Finance 98

Sprout Social

MAY 27, 2016

There are many avenues to go down when considering which channels and types of social media advertising will resonate the most with the audience you’re trying to target. — Andrew Wasyluk (@socialeyze) May 25, 2016. — Page 1 Solutions (@Page1Solutions) May 25, 2016. — Fady Ramzy (@CyberZizo) May 25, 2016.

Advertisers 73

Advertisers Advertising Analytics Promotion 73

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” For example, your tactics might include social media advertising. Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). the algorithm).

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics.

Transform 98

Transform Management New Markets Manufacturing 98

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Hubspot Marketing

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016. When you're ready to post, click "Share" in the top right.

Advertising 145

Advertising Advertisers Management Branding 145

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose.

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertisers 131

Advertisers Advertising Thought Leadership Copywriting 131

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. ” While it’s left advertisers lamenting for the “good old days.” That’s 12 pages to manage!

PR 111

PR B2C Management Advertisers 111

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Advertisers will reach audiences via online/connected TV. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium.

Advertisers 64

Advertisers Advertising Digital Marketing Management 64

Duct Tape Marketing

SEPTEMBER 29, 2017

A Guide to Facebook Advertising written by Guest Post read more at Duct Tape Marketing. As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. Your Campaign Objective. Your Campaign Progress. Author Bio.

Advertisers 69

Advertisers Advertising Finance Social Media Marketing 69

Hubspot Marketing

JULY 23, 2019

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. — American Red Cross (@RedCross) October 11, 2016.

Branding 112

Branding Food Health Advertisers 112

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. The top three countries in terms of potential Instagram advertising reach are the U.S., Ages 25–29: 57%. Ages 30–49: 47%. Ages 50–64: 23%. Ages 65+: 8%. United Kingdom: 22.9 Mexico: 22 million. Germany: 19.9

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising. White64 motors.

Advertisers 62

Advertisers Advertising Influencer Marketing Communications 62

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Best Practices for Advertising. Fortunately, financial brands don’t have as tight of regulations around advertising as other industries. J7hiSQ6BeL pic.twitter.com/TJUmjpckMf.

Advertisers 111

Advertisers Advertising User-Generated Promotion 111

Hootsuite

FEBRUARY 20, 2020

Social media advertising statistics. in 2019 , compared to 6% in 2018 (and 15% in 2016). Social media advertising statistics. In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. The Global State of Digital 2020. Table of contents.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. This stat is meant to reassure advertisers and brands who don’t want their commercials running alongside, say, fake cancer cures. billion dollars in advertising revenue in 2020.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. How can businesses sell and advertise on the platform? Facebook business accounts can: Advertise your store or items on Marketplace to reach more people, even if your business doesn’t list directly on Marketplace. Video views.

Shoppers 145

Shoppers Retail Price eCommerce 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Try our social media management and analytics tools with a free 30-day trial ! Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. Banned Advertisers Rises Just 8 Percent in 2012. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Hootsuite

MARCH 17, 2022

Advertisers know how tough online competition can be. Let’s take a closer look at the Facebook Ads Library and how you can use it to improve your Facebook advertising. The library was originally created in response to Facebook’s 2016 political ad controversy to improve transparency. What can you do to improve ROI?

Advertisers 130

Advertisers Advertising Promotion Social Media Marketing 130

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2008: Was government intervention the secret hope of Yahoo management? Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Martech

FEBRUARY 7, 2022

CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., Read more: Innovid becomes Olympics ad management partner. However, since the 2015-2016 broadcast season, U.S. a global measurement and attribution platform for linear or “converged” TV. Why we care.

Transform 98

Transform Advertisers Advertising Digital Marketing 98