Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. And did you know 83% of marketers report that social media has increased business exposure? Align your marketing objectives with your social media advertising strategy to help you plan your budget.

Advertising 105

Advertising Advertisers User-Generated Promotion 105

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Cross-Functional Marketing Teams.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Search Engine Land

JULY 8, 2024

June 21, 2016: Google Search Console tests new mobility usability report. 6, 2016: Google Search Console improves Security Issues report. Search results Search results are every content marketer’s favorite report in Google Search Console. If you’re an ecommerce marketer, you’ll want to live inside this report.

SEO 106

SEO Transform Health eCommerce 106

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know. 32% of U.S.

User-Generated 115

User-Generated Education Real Estate Transform 115

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Buffer Marketing

AUGUST 2, 2024

And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.   In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched.

Communications 110

Communications Product Place Branding 110

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. ” SocialPilot Marketing Team.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. That led me to an agency.

CMO 70

CMO Health CRM Advertising 70

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Hubspot Marketing

MAY 5, 2025

Even better, get out of the office and into an environment that's more conducive to relaxing and candid conversation, like a coffee shop or a lunch place. (If I have found my LinkedIn network to be one of the most significant ways in which I have learned more about business, and in particular, marketing.

Finance 86

Finance Transform Analytics Communications 86

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. 1) Live video content will become even bigger.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Jeff Bullas

JANUARY 16, 2023

With Useviral you can, quickly and easily get started they are often recommended as the best place to buy youtube comments , views, and subscribers. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. They offer YouTube Subscribers, views, and even comments.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. That's over a 75% increase from 2016. In other words: Yeah, VR marketing is a thing you need to think about. Here are five of our favorite VR marketing campaigns. million units.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? AMC Theatres.

Shoppers 145

Shoppers Marketing Marketers Food 145

Marketing Insider Group

SEPTEMBER 23, 2020

Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. A perfect example of a brand’s messaging aligning with its product offerings, IKEA Ideas places its products in supporting roles as it solves common challenges homeowners face.

Content Marketing 145

Content Marketing Health Marketing Marketers 145

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). Trending videos. Your subscriptions.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Launched in March 2016, Mastodon has about 2.5

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. We place multiple bets across our family of apps to test and learn how people want to express themselves. The question above is fair.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. But it provides the following features (which are limited but a good place to start). Why it matters.

Transform 226

Transform Education Price eBook 226

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

SEPTEMBER 27, 2021

Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars. Let’s get it started! This is where the ConversionXL blog excels.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Internet Marketing Ninjas

MARCH 14, 2022

Semantic SEO is a term marketers often use without a clear understanding what it is really about. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have invited a well-known SEO expert Bill Slawski to discuss what semantic SEO is and how to implement the concept in an SEO strategy.

SEO 131

SEO Place Management Marketers 131

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. by December.

Search Marketers 106

Search Marketers Health Law Marketing 106

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. ABM as a percentage of overall marketing budget is increasing.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing refers to a variety of events. Types of Event Marketing.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve.

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Search Engine Land

JANUARY 4, 2023

2018: Search marketers weighed in on their experiences since the change took effect. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. Many had experienced no issues.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96