Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. Content and message in 2005 were direct and promotional. Emails featured straightforward language aimed at promoting products or services, with little to no personalization.

Transform

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2018 OpenAI GPT OpenAI released GPT, a neural network that could generate human-like text and converse with users. The higher the score, the better optimized your content is and the easier it is to read.

Transform

Litmus

DECEMBER 24, 2024

Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. is so 2018. Email touchpoints: Which product is right for me? messages and testimonial roundups. Activation/Conversion Goal: Drive the customer to take action, like purchasing a product or service. Enter dynamic content.

B2C

Set Up

NOVEMBER 26, 2024

The National Retail Federation forecasts holiday sales to approach $1 trillion, but with the slowest growth rate since 2018. Many are prioritizing essential items over discretionary purchases, a sentiment that has affected traditional Black Friday sales. million last year.”

Transform

illumin

JUNE 24, 2025

Admins can now pay to promote their Channels in search results, much like App Store ads, and can offer paid monthly subscriptions for access to exclusive content. Promoted Channels : Users can also discover new and relevant channels more easily through the directory, as channel admins can now boost their visibility for the first time.

Advertisers

SocialPilot

JANUARY 9, 2025

Why Facebook Reviews Matter Before we go into learning how your customers can leave recommendations on Facebook, let us take a quick look at why brands must promote leaving reviews on Facebook. Heres a simple guide you can share with them to leave a review. This enhances your visibility and traffic on your page.

Management

Buffer Marketing

APRIL 8, 2025

Facebook has evolved from personal profiles to a space where people can follow creators and brands, join communities and groups, and promote events. Content that users generally dislike — including things like clickbait, engagement bait (such as “like this if you agree”), or overly promotional contests or giveaways.

User-Generated

Businesses Grow

MARCH 24, 2025

The visually stunning, cinematic long-form ad reunites Apple with Oscar-winning filmmaker Spike Jonze , who directed the brands lauded Welcome Home in 2018. Apple isn’t promoting the product’s functionality, price, or durability. It’s promoting a feeling. And the new video features popular star Pedro Pascal.

Marketers

Animalz blog

MAY 22, 2025

So once upon a time, from 2018 to 2022, I led a large content and web team at UiPath. And then, like, you also need your campaigns or demand gen team to have buy into your asset so that they can, you know, feel comfortable promoting it. Let’s talk about enterprise. Ty [00:00:49]: I’ll take it back to personal experience.

Content Marketing

SocialPilot

JULY 28, 2025

In the ad, Jenner interrupts a protest to hand a Pepsi to a police officer, supposedly to promote peace and unity. They offered a weak defense of the ad, stating it was intended to promote peace, but this only fueled further outrage. Just ask the countless businesses that were left scrambling after Yelp’s 2018 algorithm change.

Management

Hootsuite

FEBRUARY 14, 2025

For example, you can attract views from YouTube ads, external sites, cross-promoting on social media , and partnerships with other channels or brands can all help you earn views and subscribers, depending on your strategy. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy.

Analytics

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that?

New Technology

Hubspot Marketing

FEBRUARY 9, 2018

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018. Convinced that webinars are still a relevant acquisition strategy in 2018? Is the webinar dead now too?

Logistics

SmartBrief - Marketing

JUNE 23, 2025

In-flight Wi-Fi, for example: 77% of respondents to a Viasat survey said it was important to them, compared to 55% in 2018. Like so many aspects of our lives, it’s kind of amazing how quickly it’s become standard to stay connected on most forms of transportation.

Automobile

Adams & Knight Marketing

OCTOBER 18, 2022

We also promote the partnership via social, email and the website. FOX61 heavily promotes the program, tourism in the state, and the website on air and in their social feeds. The Connecticut Office of Tourism/Adams & Knight provides content ideas, ideas for features, and access to thought leaders for interviews.

PR

SMEI

JANUARY 24, 2023

Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Free Promotion. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. Paid Promotion. Here are a few examples.

Shoppers

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. in the near term.

Marketers

Sprout Social

AUGUST 10, 2022

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. StarbucksCheersItOn. ?

PR

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

Gen Z

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. They only promote true organic TikTok growth with real, active users. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. Try Toksocial Here. #6.

User-Generated

Hubspot Marketing

MARCH 28, 2023

As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards. The filter has been used in over 30 million videos to date.

Education

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. YouTube user statistics. 73% of adults in the U.S.

Advertising

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale.

Gen Z

Hubspot Marketing

JULY 14, 2020

Up until that point, I'd come across promotional content from three different channels for the new season. In Canada, there was a billboard put up in Toronto, promoting the song's Spotify release. In early 2018, newspaper The New York Times was struggling. The New York Times, "The Truth Is Hard".

Marketers

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Best Website Designs from 2018. Award: Site of the Day (4/3/2018), Awwwards. Award: Best Visual Design - Aesthetic, 2018 Webby Awards.

Place

Hootsuite

JANUARY 27, 2020

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful. They also started downranking Pages that posted a high volume of overly promotional organic content. organic posts with content identical to ads.). hearts or the angry face) more than likes.

Real Estate

Hubspot Marketing

APRIL 25, 2024

Researchers in 2018 found the effect still holds true today. But it’s not the smartest way to promote your product. Hundreds of participants would see two different types of promotions. Other times the promotion would state it’s $0." Other times the promotion would state it’s $0."

Price

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. important; }.

Transform

Hubspot Marketing

JANUARY 31, 2019

Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. In the same study of 2018 Superbowl ads mentioned above, Immersion Neuroscience discovered that M&Ms’ “Human” was the second most immersive ad on their list.

Neuromarketing

Sprout Social

FEBRUARY 5, 2020

However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. More generally, Facebook is making an effort to promote content that encourages user-to-user interaction, primarily with other users who are close to them. Reach vs. impressions.

Promotion

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted pins are regular pins that companies have paid to promote. These pins appear in the home feed and search results and include a “Promoted” label. Protected Boards.

Millennials

Hubspot Marketing

JUNE 13, 2023

Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. What is Ozempic and how did it get so popular?

Health

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Each promotional email you send must include an option to unsubscribe. In the footer of every promotional email from Litmus, we include an option to opt out from receiving emails. Don’t require subscribers to log in.

Law

Hootsuite

SEPTEMBER 22, 2021

The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. This includes explicitly suggestive content, content that promotes vaping and a variety of other topics. Act like a human, and your content is much more likely to be shared and promoted in feeds and on discover pages. Twitter shadowban.

User-Generated