Hubspot Marketing

MAY 5, 2022

There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. What is human resource management? Performance Management.

Management 129

Management Law Communications Promotion 129

Adobe Experience Cloud Blog

OCTOBER 16, 2020

A big part of this is ensuring that your team productivity and company culture remain intact. Keep Productivity Alive. Your team should have set deliverables, and they should be manageable and in line with what you’d expect from on-site employees.” Remote work isn’t a new concept. Keep Creativity Alive.

Product 158

Product Non-Profit Thought Leadership Energy 158

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. billion in revenue in 2020. In 2020, Uber generated $14.1 billion in revenue in 2020. million active sellers. billion in revenue.

Food 278

Food User-Generated Shoppers Retail 278

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Jeff Bullas

MARCH 12, 2023

TokUpgrade If you are one of those people that want to set something up once and then get on with your life, TokUpgrade is the product for you. Toksocial Like TokUpgrade, once you have had the initial conversation with your dedicated account manager at Toksocial , you can forget about it and watch the growth of your account steadily increase.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Our original pricing reflected the early stage of this product and has remained unchanged for the last four years.

Price 111

Price Management Brand Management Communications 111

SMEI

JANUARY 25, 2023

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 276

Education Energy Non-Profit Marketers 276

Martech

MAY 8, 2025

The store manager calls me raging about “garbage data” because customers are showing up with online orders that look nothing like what they received. We finally got somewhere when I convinced them to put a store manager on the digital team and send a web merchandiser to work Saturdays in a busy store for a month.

Transform 97

Transform CMO Retail Customer Journey 97

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 110

Retail Advertisers Advertising Price 110

Martech

JUNE 6, 2022

As a very simple example, you can find the people who frequent your pages about skiing and send them an email when you get a new ski-related product in stock. . Let’s say I worked for CompanyX in 2020, and my email address at that time was gkrehbiel@companyx.com. Now you can target me on the web as a webinar attendee.

Whitepaper 135

Whitepaper Management Customer Digital Marketing 135

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93

SEO Transform Automobile Real Estate 93

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Hubspot Marketing

OCTOBER 1, 2022

For Example: This rare mix of productivity and ambition sets a great example for the rest of the team. Employee recommendations show that a stakeholder respects the opinions of the people they manage. Work relationships that shift from peer to manager can be tough. LinkedIn Recommendation Sample (for a Manager).

Copywriting 137

Copywriting Management Communications Education 137

Martech

MAY 7, 2025

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Tools like Jira and Aha!

B2C 73

B2C CRM Marketing Automation Platform Management 73

Adobe Experience Cloud Blog

MARCH 30, 2020

Merchants benefit from all the out of-the-box features of Magento Commerce hosted in the cloud and can quickly and effectively sell products online. Now anyone can use Adobe Connect rooms with up to 25 participants for free for up to 90 days if they sign up for a trial license between now and July 1, 2020.

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

Buffer Marketing

NOVEMBER 12, 2024

Let creators integrate your brand or product into their content, not the other way around.      After she started building a following as a chronic illness and women's empowerment advocate, Gigi began reviewing products from that lens.

Branding 106

Branding Health Product Management 106

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns. This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback.

Gen Z 74

Gen Z Marketers Marketing Logistics 74

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. For example, I casually shared my love for Melio in a video about how I manage partnerships (notice that I used that video reply feature too!)   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 108

Branding Thought Leadership Health Management 108

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 112

Branding Finance Fashion Health 112

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Jeff Bullas

JANUARY 11, 2023

The invisible virus that emerged in 2020. However, if you find the right balance, you can effectively manage and grow your online side hustle from any location with an internet connection. A messy routine : Being productive requires routine. The past isn’t the future. Escaping old and habitual practices is hard. . Quiet time.

Transform 243

Transform Health Law Food 243

Hubspot Marketing

APRIL 21, 2025

According to our survey, 64% of marketers plan on having a dedicated community manager, and 93% of marketers will either maintain or increase their investment in community marketing in 2025. And if you're not sure about investing in community marketing, keep in mind your competitors likely will.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners.

PR 143

PR Influencer Marketing Marketers Marketing 143

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. 67% of consumers say they would likely stop using a brand or product if they saw the brand’s advertising alongside false, objectionable, or inflammatory content. In 2020, ad fraud cost businesses $35-40 billion.

Management 114

Management Branding Advertising Advertisers 114

Animalz blog

AUGUST 13, 2024

When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Tim: Can you give a quick pitch of your company, your product, and yourself? Her solution? This makes communication difficult.

Energy 62

Energy Education Communications Management 62

Sprout Social

AUGUST 30, 2021

By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. Life of a social media manager: Them: here's a great pic to post. HeatherBadenoch) December 9, 2020. — Spotify (@Spotify) October 1, 2020.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. Enhanced capabilities to manage collaborative experimentation. What NetSpring brings. Collaboration. Why we care. Processing.

User-Generated 62

User-Generated Analytics Management Product 62

Adobe Experience Cloud Blog

AUGUST 6, 2020

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. But we can be sure of a handful of lessons that we’ve learned since early 2020. Because they had to. Leverage real-time customer insights. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Martech

JUNE 14, 2023

have used AI for content production. have used AI for content production. 64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump.

Finance 139

Finance Price Influencer Marketing Marketers 139

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. million in sales in a single day in China on July 1, 2020.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Sprout Social

JANUARY 30, 2025

In her role, Mason leads a team focused exclusively on social listening and community management. On LinkedIn, he shares wins from our campaigns, the latest product launches, and his takeaways about the value of social and social insights. Follow him there to stay current, and read his growing library of articles on our blog.

CMO 105

CMO Gen Z Thought Leadership Entertainment 105

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. This is especially true of data on product usage and customer feedback from social media and review sites.

Transform 54

Transform CRM Product Customer 54

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketers 108