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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 120
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Are cookies on the menu in 2025?

illumin

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? Coming out of 2020, we wanted to kind of help business owners feel like they were on the front foot instead of the back foot. Like also the overall company? So we can kind of feel the. Mallory Russell [00:03:56]: Growth from like, I think it was about 1200 people.

SEO 57
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11 marketing leaders who put social media first

Sprout Social

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building.

CMO 99
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. What are your concerns, goals, and marketing resolutions for 2020? Share Your 2020 Resolutions!

Transform 176
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Top 5 social media trends for 2020. Social marketing and performance marketing collide.

Gen Z 145
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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video? Goldman Sachs forecasts a 34 percent contraction to U.S.