Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Meta recently announced its intention to integrate “Source of Truth” bidding, kicking off with Google Analytics and attribution provider Northbeam.

Branding 125

Branding Advertisers Advertising Retail 125

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 114

Analytics Price Place Management 114

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Neil Patel

JULY 12, 2021

Supercharge Your Marketing Analytics Automatically With Pardot. Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis. Automate Inbound Call Analytics with Dialog Tech (Invoca). Automatically Nurture Leads With Marketo.

CRM 145

CRM Price Marketing Marketers 145

The Marketing Operations Leader

APRIL 8, 2025

Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Here are the Core Components of Go-To-Market (GTM) Technology. Separate out your traffic: Use one subdomain for lifecycle emails Another for outbound sales A third for newsletters or promos When one stream gets flagged, it doesn’t take down your entire domain.

CRM 130

CRM Health Price Analytics 130

Sprout Social

OCTOBER 6, 2021

You can find this information by heading into your business or creator tools and checking out your analytics. The post 11 ways to get more followers on TikTok in 2021 appeared first on Sprout Social. It’s important to find the best time to post on TikTok in order to see the most reach on your videos.

User-Generated 145

User-Generated Promotion Influencer Marketing Branding 145

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. Why should you care? Their promise: “To find, create and prioritize closeable business.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Hootsuite

OCTOBER 27, 2021

These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to. The post How to Get Verified on Facebook in 2021: A Step by Step Guide appeared first on Social Media Marketing & Management Dashboard. How to stay verified on Facebook.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics.

PR 246

PR Digital Marketing Education Management 246

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 104

Manufacturing Communications Health Analytics 104

Sprout Social

MAY 1, 2025

Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Benefits of LinkedIn inbox management in Sprout Sprouts LinkedIn integration offers several functions, including publishing, response management, productivity tools and analytics.

Management 101

Management B2C User-Generated Communications 101

Martech

JUNE 2, 2023

The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. Get MarTech! In your inbox.

Analytics 106

Analytics User-Generated Shipping Retail 106

Hootsuite

JANUARY 3, 2025

— Greta Thunberg (@GretaThunberg) March 3, 2021 B Corp: National Beer Day B Corp tapped National Beer Day to highlight its community of certified brewers. Stop separating "humans" and "nature" Humans are part of nature.

Food 116

Food Health Law Non-Profit 116

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

Price 111

Price User-Generated Copywriting Analytics 111

Jeff Bullas

MARCH 12, 2023

Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. One of the reasons we like this bot so much is due to the analytics it provides you with once the bot has run a few cycles. But that won’t last forever.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Buffer Marketing

JULY 22, 2024

💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Another significant benefit of Facebook's current analytics is the ability to add the Meta Pixel to your website.

Advertisers 112

Advertisers Advertising User-Generated Management 112

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. It has additional commercial features like the TikTok business center , advanced analytics, etc. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement. billion (!!)

SEO 108

SEO Real Estate User-Generated Promotion 108

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. The result?

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Vertical Response

AUGUST 19, 2024

Detailed analytics in podcast advertising enable advertisers to track campaign effectiveness through various metrics. In 2021, 92% of internet users engaged with video content, underscoring its importance. Podcast advertising has shown to drive more favorable outcomes, with higher rates of awareness and action.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Search Engine Land

SEPTEMBER 7, 2023

It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. The announcement. Reviews update.

SEO 145

SEO Analytics Product Branding 145

Search Engine Land

MARCH 15, 2023

Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings over the next couple of weeks. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm.

SEO 143

SEO Analytics Product 143

Search Engine Land

OCTOBER 5, 2023

Today, we know Google has released a core ranking update, so keep an eye on your analytics and rankings over the next couple of weeks. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. Other recent Google algorithm updates.

Analytics 141

Analytics SEO 141

Sprout Social

NOVEMBER 16, 2021

Ideally those links will include UTM parameters so you can effectively track the behavior and path of people who have clicked the link via Google Analytics. Posted by River Island on Saturday, October 23, 2021. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021. What data matters most? — Travis K.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Martech

OCTOBER 1, 2024

Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021.

User-Generated 63

User-Generated Analytics Management Product 63

Sprout Social

SEPTEMBER 17, 2024

The Sprout Social Index 2021™, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media. And don’t forget to keep an eye on engagement through social analytics. Customer care is now a critical component of social media success.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hubspot Marketing

NOVEMBER 11, 2024

Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful. Editor's note: This post was originally published in December 2021 and has been updated for comprehensiveness. Start here rather than trying to tackle tone and voice together.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gen Z 135

Gen Z Advertisers Advertising Millennials 135

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. The types of social media content marketers find most valuable in 2021. — McDonald’s (@McDonalds) February 7, 2021.

Transform 145

Transform Food User-Generated Branding 145

Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. — toastfundraiser (@ToastFundraiser) August 13, 2021. Stone (she/her) (@ericamstone) August 16, 2021. BrittneeCoomer) August 3, 2021. — Lexi Birmingham (@LexiBirmWX) January 22, 2021. — Peloton (@onepeloton) July 5, 2021. Instructions: 1.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Sprout Social

SEPTEMBER 13, 2021

_mymarina_) February 1, 2021. Beyond analytics and social listening data , valuable insights can come directly from your customers—all you have to do is ask. Using Sprout’s social listening tool , we found that between January 1, 2021, and August 31, 2021, more than 1.5 — TyCun (@TYT_ATTYRE) August 24, 2021.

Shipping 145

Shipping Market Research Product Analytics 145

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. billion daily active users as of December 2021. Analytics and reporting. Most social media platforms offer their own analytics tools for businesses and professionals.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

MAY 1, 2025

Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Benefits of LinkedIn inbox management in Sprout Sprouts LinkedIn integration offers several functions, including publishing, response management, productivity tools and analytics.

Management 72

Management B2C User-Generated Communications 72

Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. — Hootsuite (@hootsuite) April 21, 2021. — Burger King (@BurgerKing) June 14, 2021. Establish your brand as a thought leader.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hootsuite

AUGUST 19, 2021

Analytics and reporting. — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. How to become a freelance social media manager in 2021. — Teodora Ema Pirciu (@EmaPirciu) August 14, 2021. 2021 social media freelance rates. Copywriting. Copywriting.

Management 144

Management Copywriting Real Estate Logistics 144

Litmus

AUGUST 11, 2022

billion opens in July 2022 with Litmus Email Analytics. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn how Gmail opens are reported in Email Analytics.

Marketing 133

Marketing Marketers Analytics Market Trends 133