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How marketers can succeed with generative engine optimization

Martech

This transformation poses both challenges and opportunities for marketers. This figure has stagnated since 2021. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Think of GEO as SEOs smarter sibling. At its core, GEO is about connection.

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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Why we care. That genie is out of the bottle.

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MarTech Replacement Survey finds marketing transformation is accelerating

Martech

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. If anything, it picked up speed. Download the report (no registration required).

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

“A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. MarTech Replacement Survey finds marketing transformation is accelerating . Aronson is far from a typical tech CEO.

Transform 135
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Transformation is accelerating: Tuesday’s Daily Brief

Martech

The case for Digital Asset Management. In an era of visual story-telling, managing digital assets is no longer a ‘nice to have’ but a ‘must have’ for digital marketing,” Jarrod writes. “Yet MarTech Replacement Survey finds marketing transformation is accelerating. Editorial Director. Take Jarrod’s test. Read more here.

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When transformation becomes permanent change: Friday’s Daily Brief

Martech

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? The latter, said Lenovo CEO Yang Yuanqing in his opening keynote at Techworld 2021.

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What Is Digital Transformation?

Bannerflow

Over the past year, the term digital transformation has been a huge focus for many businesses. Some studies have also shown how the process of digital transformation has actually advanced by a matter of years. ’ Another study, highlighted in IoT Now , discovered that COVID-19 has moved digital transformation forwards by 5.3