Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021. — Complex Sports (@ComplexSports) June 8, 2021. — Tumblr (@tumblr) May 3, 2021. We're sorry for the trouble! million US users. Key Stats: 113.99

Customer 140

Customer Gen Z User-Generated Health 140

Hubspot Marketing

NOVEMBER 26, 2024

Follow industry leaders like Sprout Social , sign up for expert newsletters like The Marketing Millennials , or see what your audience is currently talking about on forum sites like Reddit. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. A study by Business Insider indicated that by 2021, 82% of all Internet traffic would be generated by videos. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. 36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before.

Gen Z 142

Gen Z Millennials Social Media Marketing Video Marketing 142

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers. million posts tagged with #ad on Instagram in 2021. The Influencer Marketing Landscape. was valued at a record 16.4

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( One-third of millennials regularly listen to podcasts. ( Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 140

Gen Z Advertising Advertisers Millennials 140

Hubspot Marketing

OCTOBER 27, 2023

Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. Processing.Please wait.

Gen Z 133

Gen Z Advertising Advertisers Millennials 133

Neil Patel

JUNE 3, 2021

In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Ideally, they will be into technology and use an iPhone because downloads from the Apple Store exceed those on Android.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8

Gen Z 126

Gen Z Millennials Shoppers Digital Marketing 126

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Email list sizes increased by 7% in 2021 , compared with 4% and 2% in the previous two years. We’ll explore essential trends in the next section.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). — Gavin Hammar (@GavinHammar) May 27, 2021.

Gen Z 141

Gen Z Millennials eCommerce Thought Leadership 141

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Sprout Social

AUGUST 24, 2021

— Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. McDonalds) June 1, 2021. — FOX Sports PR (@FOXSportsPR) August 13, 2021. The Field of Dreams game made this Millennial feel like a kid again, but you don’t need to go that big to evoke nostalgia.

Food 142

Food Millennials PR Marketing 142

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. This is an 8% decline in high school users from February of 2021. million gain over 2021. of LinkedIn users while only 2.9%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. — Ivy (@ivyfeenix) September 28, 2021.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. million people.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Social proof is used in marketing all the time to foster trust between a brand and its target audience.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Sound on ??.

Gen Z 139

Gen Z Branding Transform Millennials 139

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 — Def Noodles (@defnoodles) March 28, 2021. — Marie-Joëlle Parent (@mariejoelle) June 3, 2021. — ArtHouse (@ArtHouse) May 5, 2021. — Alessandro Paluzzi (@alex193a) June 21, 2021. billion in funding.

Branding 139

Branding Non-Profit Millennials PR 139

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat is expecting to reach this by 2021. According to global Snapchat user statistics collected in 2020, 61% of Snapchatters identify as female.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. — The Voice of Marketing (@LeboLion_SA) September 15, 2021. brycent_) September 14, 2021. For the past few years, we have seen an explosion in the use of the term “content creator.”

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 144

Gen Z Millennials CRM Marketing 144

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. January 25, 2021. 2021 and has been updated for comprehensiveness. However, all groups show consideration for sustainable practices. pic.twitter.com/3cUJkGtBWE — Kind Socks (@KindSofficial).

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

MAY 9, 2022

adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The second most popular time is noon to 3 p.m., Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 17. Source ) 18. Source ) 19. Source ) 20.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. 40% of millennials are already using voice search before making an online purchase. trillion in 2014 to 4.5 The ecommerce industry is booming and shows no signs of slowing down. Voice Search Compatabilities.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022.

Gen Z 98

Gen Z Millennials Law Fashion 98